{"id":8856,"date":"2024-01-08T23:08:00","date_gmt":"2024-01-08T23:08:00","guid":{"rendered":"https:\/\/encoreemea.wpenginepowered.com\/?post_type=case-study&#038;p=8856"},"modified":"2025-09-29T00:32:05","modified_gmt":"2025-09-29T00:32:05","slug":"foerderung-der-inklusion-und-zugehoerigkeit-bei-imex-america-2023","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/de\/event-planning-resources\/case-studies\/foerderung-der-inklusion-und-zugehoerigkeit-bei-imex-america-2023\/","title":{"rendered":"F\u00f6rderung Der Inklusion Und Zugeh\u00f6rigkeit Bei Imex America 2023"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/de\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Startseite <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>F\u00f6rderung Der Inklusion Und Zugeh\u00f6rigkeit Bei Imex America 2023<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_3e977b0cb7a1891ca3c0183c3c2a5894\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Fostering Inclusion and Belonging at IMEX America 2023\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">Januar 08, 2024 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_3e977b0cb7a1891ca3c0183c3c2a5894\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/892091402?h=9912a32e7d#t=\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objektiv<\/h3>\n<p>IMEX America ist die gr\u00f6\u00dfte Messe in den USA f\u00fcr die Meetings- und Veranstaltungsbranche. Die Veranstaltung von 2023 zog eine Rekord von 15.000 Sitzungs- und Veranstaltungsfachleuten, Besuchern und Ausstellern an.\u00a0Encore hat sich zum zweiten Mal in Folge mit IMEX America zusammengetan, um eine Erfahrung zu bieten, in der es dargestellt wird, wie Meeting -Profis die Welt durch allt\u00e4gliche Veranstaltungsentscheidungen ver\u00e4ndern k\u00f6nnen.\u00a0Die Vision f\u00fcr die Aktivierung von 2023? Atme Leben in Gespr\u00e4che \u00fcber die F\u00f6rderung der Inklusion und Zugeh\u00f6rigkeit durch menschenzentriertes Design ein.<\/p>\n<p>&#8222;F\u00fcr unsere Kunden ist es wirklich wichtig, wenn sie ihre Gemeinschaften zusammenbringen, Wege zu finden, um sich mit dem menschlichen Element zu verbinden, wer sie sowohl pers\u00f6nlich als auch beruflich sind&#8220;, erkl\u00e4rt Ben Erwin, Pr\u00e4sident und CEO von Encore.<\/p>\n<p>Die Art und Weise, wie Zugabe Diskussionen \u00fcber dieses Thema f\u00f6rderte, war so beabsichtigt wie das Thema selbst. Mit branchenf\u00fchrenden Erkenntnissen bewaffnet, wusste das Team:<\/p>\n<ul>\n<li>93% der Planer d\u00fcrften eine immersive Technologie verwenden, um die Teilnehmer zu engagieren<\/li>\n<li>85% der Planer glauben, dass immersive Erfahrungen ein gr\u00f6\u00dferes Engagement der Teilnehmer f\u00f6rdern<\/li>\n<li>83% der Planer glauben, dass die Technologie, die einsive Erlebnisse liefert<\/li>\n<\/ul>\n<p>Anpassung ihrer Herangehensweise an Planer, Encore -gestaltete Immersive Storytelling mit seinem\u00a0<em>Break Free: Fortsetzung der Reise<\/em>\u00a0Aktivierung, Pr\u00e4sentation von Tools und Tech -Planern k\u00f6nnten sich in ihre eigenen Veranstaltungen integrieren, um sie f\u00fcr alle Teilnehmer zug\u00e4nglicher zu machen.<\/p>\n<h3>L\u00f6sung<\/h3>\n<p>Damit Besucher aktiv den Wert der Gestaltung f\u00fcr Zugeh\u00f6rigkeit und Inklusion sp\u00fcren konnten, verwandelte das Encore-Team einen 5.600 Quadratmeter gro\u00dfen. Ft. Umwelt in ein umfassendes Erlebnis mit einer Reihe von technologischen L\u00f6sungen.<\/p>\n<p>Sobald die Aufstellung vorliegt, bot die Aktivierung ein immersives Theater mit visuellen und h\u00f6renden Hilfstools, a\u00a0<em>Denken Sie einfach nach\u00a0<\/em>Engagement und Gemeinschaftsraum sowie eine Zone, in der die Teilnehmer spielerisch neue Ideen und Technologien erforschen konnten. Jeder Aspekt der Aktivierung wurde mit Absicht entwickelt, wobei das Interesse der Planer an Eintauchen nutzte, um sinnvolle Verbindungen herzustellen, das Engagement zu f\u00f6rdern und die ROE der Ereignisse zu verbessern.<\/p>\n<p><strong>Um die maximale Wirkung zu erzielen, sind sie:<\/strong><\/p>\n<ul>\n<li>Aktiviert mehrere Sinne durch Duft, Beleuchtung, Klang, Touchscreens und andere Technologien zur Verbesserung des Engagements der Teilnehmer, zur Verbesserung des Lernens und zur Verbesserung der Informationsbindung<\/li>\n<li>Erstellte verschiedene Open-Flow-Umgebungen, indem 50 benutzerdefinierte Rigging-Hooks aufgeh\u00e4ngt wurden, die alles von audiovisuellen Ger\u00e4ten bis hin zu benutzerdefinierten Builds bis hin zu r\u00e4umen definierenden Drapieren unterst\u00fctzten<\/li>\n<li>Produzierte ein immersives Theatererlebnis von:\n<ul>\n<li>Schneiden von 16: 9 Bildschirmen, um einen einzelnen, verbundenen Wrack-Bildschirm f\u00fcr das visuelle Geschichtenerz\u00e4hlen zu erstellen<\/li>\n<li>Medieninhalte f\u00fcr das immersive Theater konzipieren, entwerfen, schreiben und produzieren<\/li>\n<li>Die Inhalte nahtlos liefern, indem sie Projektionen stapeln und Originalbilder mischen<\/li>\n<li>Umh\u00fcllung des Publikums in 5.1 Surround -Sound<\/li>\n<li>Erh\u00f6hung der Zug\u00e4nglichkeit f\u00fcr H\u00f6rgesch\u00e4digte mit Untertitel \u00fcber einen QR -Code, auf den \u00fcber Chime Go\u2120 zugegriffen wird<\/li>\n<li>Bereitstellung von Video-, Audio- und Bildbeschreibungen f\u00fcr Sehbehinderte \u00fcber Kopfh\u00f6rer<\/li>\n<\/ul>\n<\/li>\n<li>Ermutigte Reflexion \u00fcber das immersive Theatererlebnis, indem sie eine \u201eVerpflichtungsmauer\u201c au\u00dferhalb ihres Ausstiegs errichteten, wo die Teilnehmer ihre Absichten f\u00fcr Ver\u00e4nderungen schreiben und ver\u00f6ffentlichen konnten<\/li>\n<li>Entworfene Konversationshals in a\u00a0<em>Denken Sie einfach nach\u00a0<\/em>Raum, um die Teilnehmer aus der Hektik des Fachausstellungsbodens zu entkommen<\/li>\n<li>Pr\u00e4sentierte Fireside Chats, LinkedIn Lives und Happy Place Happy Hours, um Gespr\u00e4che zu f\u00f6rdern und die Networking -M\u00f6glichkeiten zu erh\u00f6hen<\/li>\n<li>Bereitstellung von Hologrammen, Swing-Sitzgelegenheiten und einem menschlichen Vogelk\u00e4fig, um interaktive, sozialmedienfreundliche Fotom\u00f6glichkeiten zu schaffen<\/li>\n<\/ul>\n<h3>Ergebnis<\/h3>\n<p>Im Laufe der Veranstaltung gingen 700 Planer auf die\u00a0<em>Frei brechen<\/em>\u00a0Reise der Verwundbarkeit, Ehrfurcht, Staunen und Aufregung, Lernwege, die menschlich zentriertes Event-Design schafft, schafft bessere Teilnehmererlebnisse. Weitere 2.000 Impressionen wurden von Portal, Fireside und Theaterverkehr erzeugt. Am Ende der Veranstaltung hatte Encore 177 Hinweise qualifiziert.<\/p>\n<p>Der\u00a0<em>Frei brechen<\/em> Die Erfahrung hat gezeigt, wie intelligent gestaltete Veranstaltungen Gemeinschaften aufbauen und langfristige Ergebnisse f\u00fcr Organisationen erzielen k\u00f6nnen.\u00a0Treffen und Event -Fachkr\u00e4fte entdeckten, wie man integrative Erfahrungen erstellt, die mehrere Stakeholder befriedigen, dauerhafte Beziehungen schaffen und letztendlich Ver\u00e4nderungen beeinflussen.<\/p>\n<p>Encores Verst\u00e4ndnis seines IMEX America -Publikums hat auch gezeigt, wie ein einf\u00fchlsamer Ansatz nicht nur Barrieren in einer Veranstaltungserfahrung beseitigen kann, sondern auch ein st\u00e4rkeres Zugeh\u00f6rigkeitsgef\u00fchl f\u00fcr mehr Wirkung schaffen kann. Encore hat das Lernen und Engagement der Teilnehmer verst\u00e4rkt, indem sie absichtlich Umgebungen entworfen werden, die alle Sinne einbezogen haben. Diese sensorische Aktivierung half den Teilnehmern auch, sich daran zu erinnern, wie der &lt;<em>Frei brechen<\/em>Durch Erfahrung f\u00fchlte sie sich lange danach, nachdem sie vorbei war.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"top: -250px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-break-free-imex-america-2023-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-break-free-imex-america-2023-7-1200x344.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-break-free-imex-america-2023-7.jpg\" loading=\"lazy\" alt=\"A woman stands on stage at Break Free: IMEX America 2023 | Encore\u00ae, her image projected on a large screen. 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11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg> <\/span><\/div><\/a><\/div><\/div><\/div><\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":8867,"menu_order":74,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[],"class_list":["post-8856","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00f6rderung Der Inklusion Und Zugeh\u00f6rigkeit Bei Imex America 2023 | Encore\u00ae<\/title>\n<meta name=\"robots\" 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