{"id":8988,"date":"2014-04-21T22:20:41","date_gmt":"2014-04-21T22:20:41","guid":{"rendered":"https:\/\/encoreemea.wpenginepowered.com\/?post_type=case-study&#038;p=8988"},"modified":"2025-09-29T00:51:46","modified_gmt":"2025-09-29T00:51:46","slug":"facebook-globales-vertriebs-marketing-meeting","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/de\/event-planning-resources\/case-studies\/facebook-globales-vertriebs-marketing-meeting\/","title":{"rendered":"Facebook Globales Vertriebs- &amp; Marketing-Meeting"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/de\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Startseite <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Facebook Globales Vertriebs- &amp; Marketing-Meeting<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_17d60a74e6273dd1712c18b9585930d1\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Facebook Global Sales &amp; Marketing Meeting\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">April 21, 2014 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_17d60a74e6273dd1712c18b9585930d1\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objektiv<\/h3>\n<p>Facebook wollte sein 10-j\u00e4hriges Jubil\u00e4um in gro\u00dfem Ma\u00dfe feiern. Mit 1400 Teilnehmern, die bei ihrem globalen Vertriebs- und Marketing -Meeting erwartet wurden, bat Facebook uns, die Marriott Marquis in eine Erweiterung seines Hauptcampus &#8211; das ultimative Facebook -Erlebnis &#8211; zu verwandeln.<\/p>\n<p>Neben der Designstrategie versuchte Facebook auch eine Videokonferenz und sendete einen Live -Stream der Veranstaltung in High Definition.<\/p>\n<h3>L\u00f6sung<\/h3>\n<p>Das globale Vertriebs- und Marketing -Meeting von Facebook 2014 hatte beispiellose und erh\u00f6hte Erwartungen. Der Tech -Riese feierte sein 10 -j\u00e4hriges Bestehen und auf dem richtigen Weg, bis Ende 2014 mehr als 200 Milliarden US -Dollar zu schlie\u00dfen.<\/p>\n<p>Im Marriot Marquis San Francisco fand rund 1.400 Menschen, die an der globalen Treffen im April teilnehmen sollten. Die Aufgabe von Encore bestand darin, das Treffen aus einer Konferenz in ein unvergessliches Erlebnis zu steigern, der vom allgemeinen Sitzungsballsaal in die Gemeinschaftsbereiche erstreckt. Ziel war es, den Teilnehmern das Gef\u00fchl zu geben, dass sie physisch auf dem Facebook -Campus waren.<\/p>\n<p>W\u00e4hrend des gesamten Planungs- und Produktionsprozesses verwendete Encore einen Agenturansatz f\u00fcr den Kunden. Unsere Teams f\u00fcr Produktions- und digitale Dienste entwickelten wirksame Designs, Inhalte und lieferten benutzerdefinierte L\u00f6sungen, um den Facebook -Campus zu emulieren.<\/p>\n<h4>Multi-Oberfl\u00e4chen-Projektionszuordnung<\/h4>\n<p>Eines der wichtigsten Merkmale der Veranstaltung war das 165-Fu\u00df-Set mit einer Multi-Panel-B\u00fchne und der Verbundheit von Materialien, um den Facebook-Campus im gro\u00dfen Ballsaal wieder aufrechtzuerhalten. Die landschaftliche Strategie umfasste Elemente wie die Red Steel -Tr\u00e4ger, die den gleichen architektonischen Merkmalen in ihrem B\u00fcro in Menlo Park, CA, zu nicken. Die B\u00fchnenpaneele wurden mit Projektionsanpassungen angepasst, um Innenr\u00e4ume anzuzeigen, die Sie vor Ort und andere bemerkenswerte Details in den B\u00fcros von Facebook finden. Die Panels waren auch auf andere kreative Inhalte gehostet, die wir zu unterschiedlichen Zeiten ge\u00e4ndert haben, um Pr\u00e4sentationen und Sprecher zu erg\u00e4nzen.<\/p>\n<h4>Erfahrungselemente<\/h4>\n<p>Der Facebook -Campus verf\u00fcgt \u00fcber farbenfrohe, schlaue, kuratierte Kunstwerke. Unser Produktionsdienste -Team konnte diesen Look mit Inhaltserstellung, szenisch und Umweltdesign sowie thematischen Aktionsstationen im gesamten Ballsaal -Foyer, einschlie\u00dflich Selfie -Stationen, einem riesigen Doodle -Board und Metzger -Tischdecken und Buntstiften w\u00e4hrend der Mahlzeiten nachahmen.<\/p>\n<p>Wir appellierten an mehrere Sinne und buchten auch einen DJ f\u00fcr Live-Walk-In-Unterhaltung. Unser Team f\u00fcr digitale Dienste konnte die Veranstaltung in der High Definition in der Videokonferenz und Live -Stream streamen und die Veranstaltung \u00fcber die W\u00e4nde des Hotels hinaus brachten.<\/p>\n<h3>Ergebnisse<\/h3>\n<p>Die globalen Vertriebs- und Marketingteams von Facebook sch\u00e4tzten das Detailniveau, das ihre Hauptb\u00fcros emulierte. Sie teilten teilten, dass es f\u00fcr internationale Teilnehmer, sowohl vor Ort als auch f\u00fcr diejenigen, die sich aus der Ferne stimmen, eine besonders unvergessliche Erfahrung war.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/German\/facebook-global-sales-marketing-meeting.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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The floor is patterned with geometric designs.\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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17.707C7.31658 18.0975 6.68342 18.0975 6.29289 17.707C5.90237 17.3165 5.90237 16.6833 6.29289 16.2928L10.5857 11.9999L6.29289 7.70711C5.90237 7.31658 5.90237 6.68342 6.29289 6.29289Z\" fill=\"white\"\/><\/svg><\/button> <img decoding=\"async\" src=\"\" alt=\"\"><\/dialog><\/section> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container\"> <div class=\"custom-html-container\"><hr><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Verwandte Fallstudien<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/de\/event-planning-resources\/case-studies\/party-im-park\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" 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11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg> <\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/de\/event-planning-resources\/case-studies\/adobe-summit-emea-2019\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-adobe-summit-emea-2019-1-1200x801.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-adobe-summit-emea-2019-1-768x512.webp\" type=\"image\/webp\"><img decoding=\"async\" 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