{"id":8662,"date":"2024-08-23T16:34:00","date_gmt":"2024-08-23T16:34:00","guid":{"rendered":"https:\/\/encoreemea.wpenginepowered.com\/?post_type=industry-insights&#038;p=8662"},"modified":"2025-09-28T20:34:18","modified_gmt":"2025-09-28T20:34:18","slug":"handwerk-ueberzeugende-ereignisinhalte-3-storytelling-must-knows","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/de\/event-planning-resources\/industry-insights\/handwerk-ueberzeugende-ereignisinhalte-3-storytelling-must-knows\/","title":{"rendered":"Handwerk \u00fcberzeugende Ereignisinhalte: 3 Storytelling Must-Knows"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/de\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Startseite <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Handwerk \u00fcberzeugende Ereignisinhalte: 3 Storytelling Must-Knows<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_f0a43ba6d3e3df0cf5dcb2fe0b49b51d\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Handwerk \u00fcberzeugende Ereignisinhalte: 3 Storytelling Must-Knows<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">August 23, 2024 <\/span> <div class=\"text\" data-pinnable><p>Erfassen Sie die Aufmerksamkeit, wecken Neugier und hinterlassen Sie einen bleibenden Eindruck.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_f0a43ba6d3e3df0cf5dcb2fe0b49b51d\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-1200x347.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-768x222.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-450x130.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf.jpg\" loading=\"lazy\" alt=\"Encore presenter on stage at a conference\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>In der heutigen, sich rasant ver\u00e4ndernden Landschaft hat sich die Art und Weise, wie Menschen Inhalte konsumieren, grundlegend gewandelt. Was bedeutet das f\u00fcr Meeting- und Eventprofis? Wahrscheinlich standen Sie bereits vor der besonderen Herausforderung, die Aufmerksamkeit Ihres Publikums zu gewinnen \u2013 und zu halten \u2013 um ein unvergessliches Erlebnis zu liefern.<\/p>\n<p>Um diese H\u00fcrden zu meistern, betrachten wir einige zentrale Fakten \u00fcber Ihr Publikum:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_large_corporate.jpg\" alt=\"Encore Marketing \u2013 gro\u00dfes Corporate-Event\"><\/p>\n<ul>\n<li><strong>K\u00fcrzere Aufmerksamkeitsspannen:<\/strong> Durch die Verbreitung von Smartphones ist die durchschnittliche Aufmerksamkeitsspanne Erwachsener deutlich gesunken. Teilnehmende von ihren Ger\u00e4ten zu l\u00f6sen, ist herausfordernder denn je.<\/li>\n<li><strong>H\u00f6here Erwartungen an Inhalte:<\/strong> Bei publikumswirksamen Formaten, mit denen Menschen t\u00e4glich interagieren \u2013 etwa beliebten Streaming-Shows \u2013 ist selbst die einzelne Folge aufw\u00e4ndig produziert. Episoden von <a href=\"https:\/\/www.netflix.com\/title\/80025678\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>The Crown<\/u><\/strong><\/a> kosten im Schnitt rund 13 Millionen US-Dollar, und hochwertige Dramen wie <a href=\"https:\/\/www.netflix.com\/title\/80057281\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Stranger Things<\/u><\/strong><\/a> liegen inzwischen bei 4 bis 7 Millionen pro Folge.<\/li>\n<li><strong>H\u00f6here Erwartungen an leicht verdauliche Inhalte:<\/strong> Dank Plattformen wie TikTok, die jedem der 1,67 Milliarden Nutzer:innen schnelllebige, hyperzielgerichtete Inhalte ausspielen, liegt die Messlatte f\u00fcr Engagement extrem hoch. Tech-affine Teilnehmende sind es gewohnt, sofort mit passgenauen Inhalten zu interagieren. Wenn Sie heute die Aufmerksamkeit des Publikums gewinnen und halten wollen, m\u00fcssen Ihre Inhalte diese hohen Erwartungen erf\u00fcllen.<\/li>\n<\/ul>\n<p>Angesichts dieser Trends ist es schwieriger geworden, ein Publikum zu unterhalten und einzubinden \u2013 und leichter denn je, es abzulenken.<\/p>\n<p>Woran sollten Sie also denken, damit Ihre Inhalte \u00fcberzeugen und nachhaltig wirken?<\/p>\n<p>Lesen Sie weiter und entdecken Sie Insights, die Ihr Storytelling auf das n\u00e4chste Level heben.<\/p>\n<p><a href=\"https:\/\/www.encore-emea.com\/contact-us\/\">Sprechen wir \u00fcber Ihre Bed\u00fcrfnisse!<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Image_3_EngagedAudience.jpg\" alt=\"Aufmerksames Publikum\"><\/p>\n<h3>Engagement ist eine entscheidende Kennzahl<\/h3>\n<p><a href=\"https:\/\/www.encoreglobal.com\/event-planning-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Eine aktuelle Encore-Umfrage<\/u><\/strong><\/a> zeigt: Planer:innen priorisieren Teilnehmenden-Engagement und moderne Content-Formate. Um Ihre Content-Strategie zu erneuern und Herzen wie K\u00f6pfe zur\u00fcckzugewinnen, sollten Sie diese drei Ans\u00e4tze ber\u00fccksichtigen:<\/p>\n<h3>1. Gemeinschaft durch Inhalte f\u00f6rdern<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/9-AAN_Header-Carousel_5_1200x700.jpg\" alt=\"\"><\/p>\n<p>Erinnern Sie sich an die virale Ice-Bucket-Challenge, die Menschen rund um einen gemeinsamen Zweck vereinte? Sie r\u00fcckte ALS und die Mission der ALS Association in das Bewusstsein \u2013 und auf die Smartphones \u2013 der \u00d6ffentlichkeit.<\/p>\n<blockquote>\n<p>Die rund um die Social-Media-Challenge entwickelten Inhalte fesselten nicht nur die Aufmerksamkeit, sondern f\u00fchrten auch zu sofort umsetzbaren Aktionen.<\/p>\n<\/blockquote>\n<p>Die Teilnahme war g\u00fcnstig, einfach (abgesehen vom Eiswasser), mitrei\u00dfend und \u2013 vor allem \u2013 beliebig wiederholbar. Der Call-to-Action formte zugleich eine Community, die auf ein gemeinsames Ziel hinarbeitete.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/IceBucketChallenge.jpg\" alt=\"Gruppe sch\u00fcttet sich im Freien Eiswasser \u00fcber den Kopf \u2013 ALS Ice Bucket Challenge\"><\/p>\n<h3>2. Einen roten Faden im Storytelling schaffen<\/h3>\n<p>Ihre Inhalte sollten eine \u00fcberzeugende Erz\u00e4hlung \u00fcber die gesamte Journey der Teilnehmenden hinweg nahtlos verweben \u2013 von der ersten Kontaktaufnahme bis zur Nachkommunikation. Produzieren Sie daher nicht nur Inhalte, die genau dort anfangen und aufh\u00f6ren.<\/p>\n<p>Auch wenn die B\u00fchneninhalte w\u00e4hrend der Sessions im Mittelpunkt stehen: Damit Ihre Botschaften wirklich resonieren, verkn\u00fcpfen Sie Ihr Programm mit gr\u00f6\u00dferen, laufenden Gespr\u00e4chen in den Communities Ihres Publikums.<\/p>\n<p>Indem Sie Inhalte gestalten, die f\u00fcr Ihre Teilnehmenden und das aktuelle Umfeld relevant sind, positionieren Sie Ihr Meeting als Kapitel in einem gr\u00f6\u00dferen, kraftvollen Diskurs.<\/p>\n<h3>3. Emotionen Ihrer G\u00e4ste ansprechen \u2013 f\u00fcr nachhaltige Wirkung<\/h3>\n<p>Viele der einpr\u00e4gsamsten Event-Momente sind emotional \u2013 nicht rein intellektuell. Denken Sie an Award-Shows in der Popkultur, deren Reden, Interaktionen und Reaktionen Tage, Wochen und sogar Jahre nachhallen.<\/p>\n<p>Ziel ist, dass Ihr Programm ein Eigenleben entwickelt. Starke Emotionen zu entfachen, ist daf\u00fcr ein hervorragender Hebel und st\u00e4rkt die Verbindung zu Ihren Inhalten.<\/p>\n<p>Ist Ihr Programm mit dieser Intention gestaltet?<\/p>\n<p>Arbeitet es hart genug daran, f\u00fcr Ihr Publikum unvergesslich zu werden?<\/p>\n<p>Wenn Sie unsicher sind oder \u201enein\u201c sagen, \u00fcberlegen Sie, wie Sie \u00fcber Ihr Storytelling die Gef\u00fchle der Teilnehmenden noch gezielter ansprechen und beeinflussen k\u00f6nnen.<\/p>\n<h3><strong>Gern unterst\u00fctzen wir Sie dabei!<\/strong><\/h3>\n<p>Unser Team f\u00fcr <a href=\"https:\/\/www.encore-emea.com\/de\/corporate-event-solutions\/creative\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Creative Services<\/u><\/strong><\/a> denkt gro\u00df \u2013 von inspirierenden Inhalten \u00fcber strategisches Event-Branding und Design bis hin zu den gezielten Verbindungen, die Programme herausragen lassen.<\/p>\n<p>Neugierig auf unsere M\u00f6glichkeiten? Entdecken Sie fesselnde Beispiele, die wir f\u00fcr die exklusive dreit\u00e4gige Konferenz der General Manager von Marriott International entwickelt haben \u2013 ein ma\u00dfgeschneidertes Erlebnis nur f\u00fcr sie!<\/p>\n<p>Partnerschaften wir, um diese Content-Strategien in Ihren Planungsprozess zu integrieren \u2013 f\u00fcr ein Programm, das Teilnehmende begeistert und die Reichweite Ihrer Botschaft weit in die Zukunft verl\u00e4ngert.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a 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