An Encore Planner Pulse study completed in April 2021 shows that ‘effectively engaging both in-person and remote attendees at hybrid events’ is the most important challenge facing meeting professionals and event planning agencies.

When planning a hybrid event there are two distinct audiences to consider: in-person attendees and virtual participants. Therefore, as an event professional, you have to work harder to engage everyone. There’s an experiential gap; someone’s on site, someone isn’t. How can you ensure each participant group is involved and what does success look like? 

When we think about the hybrid audience, we map how to shift from pushing content at participants, to truly engaging them. If you simply provide them with information, they might listen or read, but it will be a passive experience and one they may not learn from.

As a trusted AV event company at your side, we know that the same principle applies to hybrid, virtual and in-person events: true success in hybrid events stems from an active, connected audience – both on screen and on side. We ensure this with innovative hybrid event technologies and a comprehensive portfolio of hybrid event production services.

There are clear steps to help capture the attention of your participants wherever they are, and move them from informed to engaged, for hybrid event success.