{"id":14697,"date":"2025-05-27T19:24:30","date_gmt":"2025-05-27T19:24:30","guid":{"rendered":"https:\/\/www.encore-emea.com\/?post_type=case-study&#038;p=14697"},"modified":"2026-03-31T15:03:53","modified_gmt":"2026-03-31T15:03:53","slug":"sheraton-frankfurt-airport-50th-anniversary","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/es\/event-planning-resources\/case-studies\/sheraton-frankfurt-airport-50th-anniversary\/","title":{"rendered":"Sheraton\u00a0Frankfurt Airport \u2013 50th\u00a0Anniversary\u00a0"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Sheraton\u00a0Frankfurt Airport \u2013 50th\u00a0Anniversary\u00a0<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_dfa773bac6c05a76b81f57fd0b7c6022\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable><span class=\"NormalTextRun SCXW179046041 BCX8\">Sheraton Frankfurt Airport celebrates \u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW179046041 BCX8\">TimeShip<\/span><span class=\"NormalTextRun SCXW179046041 BCX8\">: 50 years at the speed of light\u00bb<\/span>\n<\/span><\/h1>   <\/div><\/div><div class=\"col-12\"> <\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"multimedia-item\"><div class=\"container container--fluid\" data-has-video=\"1\" ><div class=\"wrap-image   wrap-video\" data-align=\"left\"  id=\"video-block_a7b0f2fb9e9bedf6104cfa1e15cc4766\" data-pinnable> <template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\"><video src=\"https:\/\/cdn.brandfolder.io\/ZDAAG9AM\/as\/7q2z2jttm8c5j67pj4xm2wxn\/Sheraton_-_Highlight_Video_-_Encore_Version.mp4\" ref=\"htmlPlayer\" controls muted playsinline><\/video> <\/div> <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><section class=\"elementor-section elementor-top-section elementor-element elementor-element-764b2fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"764b2fd4\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef7f0fb\" data-id=\"ef7f0fb\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-e2ad5ff elementor-widget elementor-widget-text-editor\" data-id=\"e2ad5ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span data-contrast=\"auto\">The General Manager of the Sheraton Frankfurt Airport set us a bold challenge to mark their 50<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\">\u00a0anniversary; to astonish their guests, defy expectations and transform the Congress\u00a0Center\u00a0ballroom into a space unlike anything they had seen before.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It was an ambitious brief, but one that the creative and technical teams at Encore were eager to tackle.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h3>THE IDEA<\/h3>\n<p><span data-contrast=\"auto\">Three creative concepts were proposed, but one captured the client\u2019s attention instantly: an event we called \u201cTimeShip: 50 years at the speed of light\u201d. The idea was to stage the ballroom as the cockpit of a futuristic spaceship, where guests could travel on a journey through five decades of Sheraton history. Spectacular projections, interactive \u201ctime warps\u201d and bold content transformed the space into a vessel of nostalgic innovation. With this concept confirmed, the stage was set for the creative and technical designs to flow.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As with all space missions, building our spaceship was no simple task. Complex technical elements had to contend with strict guidelines and limitations. The largest LED wall ever installed in the venue had to be designed within the strict technical limits of the hydraulic stage. Fireworks became integral to the wow-factor, but\u00a0must adhere to the rules of being in such\u00a0close proximity\u00a0to the airport. The foyer space needed to be maximised with interactive modules, and the entire evening had to be built around a concept that guests would never expect from\u00a0Sheraton, but\u00a0would remember long after the celebration ended.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e2ad5ff elementor-widget elementor-widget-text-editor\" data-id=\"e2ad5ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h3><span class=\"TextRun SCXW47069746 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47069746 BCX8\">The technical bits\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">We wanted to create an experience that began the moment a guest entered the venue. LED walls displayed holographic-style animations featuring historical photos of the hotel, in a perfect juxtaposition of reminiscence and futuristic technology. The opening ceremony was introduced by a specially created 3D avatar, a character who became the \u201cvoice of God\u201d for narrations and announcements throughout the evening.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Between segments in the evening show, animated space backgrounds\u00a0maintained\u00a0the illusion of a spaceship, captivating the audience\u2019s attention until the highlight of the night: a virtual firework and drone show, timed to perfection with the arrival of a grand birthday cake to celebrate Sheraton\u2019s milestone.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The band\u2019s one-hour set was accompanied by bespoke loop animations, each designed to complement the rhythm and mood of the performance. Guests also engaged with interactive graphics through Chime Live, a mobile and browser-based application that extended the experience beyond the stage.\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW232770049 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232770049 BCX8\">T<\/span><span class=\"NormalTextRun SCXW232770049 BCX8\">HE REALITY<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Delivering the General Manager\u2019s vision required precision engineering. The LED wall was maximised to the limits of the stage\u2019s weight capacity, setting a new benchmark for the Congress\u00a0Center. The Owner\u2019s passion for fireworks was honoured with a dazzling digital display that respected airport restrictions while still delivering the drama of a grand finale. The foyer was transformed with digital boards and interactive opportunities, extending the futuristic theme beyond the ballroom. We also supported the client in sourcing performers aligned with the space concept, ensuring the entertainment matched the creative vision. A digital programme book guided guests through the evening, offering details on food and beverage stations, sponsors, performances, and the event floor plan.\u00a0<\/span><span data-contrast=\"auto\">We also delivered a highlight video edit of the event, capturing the energy and spectacle of the evening.<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, the Red Baron Club featured a 6m x 6m LED dancefloor, which was symbolic as The Red Baron Club has been one of the first\u00a0Night\u00a0Club\u00a0held\u00a0at the Frankfurt Airport. This LED dancefloor became the finale of the evening, completing the 50-year arc from the first club to the after-party location, and inspiring guests with a bold, immersive celebration of music, light, and movement.<\/span><\/p>\n<h3><span class=\"TextRun SCXW75505959 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75505959 BCX8\">THE\u00a0<\/span><span class=\"NormalTextRun SCXW75505959 BCX8\">RESULT<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW203912033 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203912033 BCX8\">The result was a celebration that honoured Sheraton\u2019s past while projecting its future. Guests were surprised, delighted, and immersed in a journey at \u201cthe speed of light.\u201d\u00a0<\/span><span class=\"NormalTextRun SCXW203912033 BCX8\">The creative brief was successfully f<\/span><span class=\"NormalTextRun SCXW203912033 BCX8\">ulfilled, the vision realised, and the Congress\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203912033 BCX8\">Center<\/span><span class=\"NormalTextRun SCXW203912033 BCX8\">\u00a0redefined as a stage for immersive, boundary-pushing experiences. The\u00a0<\/span><\/span><span class=\"TextRun SCXW203912033 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203912033 BCX8\">TimeShip<\/span><\/span><span class=\"TextRun SCXW203912033 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203912033 BCX8\">\u00a0concept delivered not just an anniversary, but a launchpad into Sheraton\u2019s next fifty years<\/span><span class=\"NormalTextRun SCXW203912033 BCX8\">.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 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