{"id":3380,"date":"2022-01-03T16:33:00","date_gmt":"2022-01-03T16:33:00","guid":{"rendered":"https:\/\/www.encoreglobal.com\/?post_type=case-study&#038;p=3380"},"modified":"2025-05-12T18:47:50","modified_gmt":"2025-05-12T18:47:50","slug":"pcma-convening-leaders-22","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/es\/event-planning-resources\/case-studies\/pcma-convening-leaders-22\/","title":{"rendered":"PCMA Convening Leaders \u201922"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>PCMA Convening Leaders \u201922<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_8f93f1f99d35549342276a53f53442ed\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>PCMA Convening Leaders \u201922\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">enero 03, 2022 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_8f93f1f99d35549342276a53f53442ed\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/861730284?h=3a9d5a821b&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Objective<\/h3>  <div class=\"text\" data-pinnable><p>PCMA likes to raise the bar on what they present every year. After all, producing events for event professionals isn\u2019t easy. Adding to the complexity is the fact this is the first year Encore partnered with PCMA to produce this event. And the timeline was condensed. Encore had four rather than eleven months to shake things up and do things differently.<\/p>\n<p><strong>Other objectives:<\/strong><\/p>\n<ul>\n<li>Create a feeling of intimacy and connection between the audience and the speakers\/entertainers<\/li>\n<li>Facilitate authentic and profitable connections between sponsors and event participants<\/li>\n<li>Design an open-air space that could facilitate conversations as well as sponsor activations, meals and educational stages<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Solution<\/h3>  <div class=\"text\" data-pinnable><p>To bring the audience closer to the presenters and entertainers, Encore designed a central mainstage with a low runway that allowed the talent to \u201cwalk into\u201d the audience. Encore also built a side stage for PCMA to utilize for entertainment and more traditional announcements. This side stage ended up providing a dynamic solution to a last-minute challenge. A week before load-in, the Wednesday keynote notified PCMA that they could not travel and could only present virtually. Not content with \u201czooming in\u201d such an important person, Encore installed technology and lighting on the side stage that allowed the speaker to present as a hologram. And the stage\u2019s position allowed the Encore team to \u201chide\u201d the set up until the big reveal.<\/p>\n<p>Encore strategically designed its display technology to up the excitement factor as participants walked into the mainstage space by placing LED welcome columns in a triangular formation. This not only provided branding opportunities, but it also funneled traffic around central camera positions, creating a more appealing entranceway. Some of the unique audiovisual features included digital scenic elements constructed of curved LED lights, a mixture of traditional (16:9) and nontraditional aspect ratios (3:1), LED strip lights, and concert-quality audio.<\/p>\n<p>One of the biggest design challenges Encore faced was how to accommodate concurrent communal meals, sponsor activations and educational stages in the massive Promenade area. The primary issue would be noise that could negatively impact the quality of sponsor activations, casual networking opportunities and learner engagement. Encore solved this problem by providing headsets. These headsets allowed Encore to mic speakers but transmit the audio directly to wireless headsets. That eliminated any sound bleed over from the stages in the space. The headsets also filtered out ambient noise from hallway conversations. It was an elegant way to allow participants to decide if they wanted to network with others over a meal, interview potential vendors, catch up with friends, or attend an educational session \u2013 all within the same open-air space.<\/p>\n<p>Among the sponsor activations in the Promenade was an Encore booth. It was the first major opportunity for Encore to introduce event professionals to its new brand identity and expanded capabilities. The Encore Creative department designed the booth and collaborated with Hargrove to build and execute it. A dynamic exterior design lured participants inside, where they discovered interactive displays and a comfortable environment in which they could connect and refresh while learning about Encore\u2019s end-to-end event solutions.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Result<\/h3>  <div class=\"text\" data-pinnable><p>PCMA Convening Leaders 22 attracted more than 2,500 event professionals from around the world. After witnessing the opening session with Paula Abdul, the silent stage set-up, the digital presentation graphics, and dynamic Encore activation, participants kept asking, \u201cDid Encore really do all of that?\u201d<\/p>\n<p>The partnership provided a fantastic opportunity for Encore and its Hargrove and CSI divisions to showcase the diversity of the creative, production, and technology services it offers to an audience that\u2019s hard to surprise. A behind-the-scenes element powered by Encore backstage tours ensured PCMA Digital Event Strategists were able to augment their training with hands-on examples.<\/p>\n<p>Overall, the experience deepened Encore and PCMA\u2019s commitment to expand on the promise of partnership for future events.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/IMG_8244-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/IMG_8244-1-1200x900.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/IMG_8244-1.jpg\" 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