{"id":543,"date":"2014-04-21T22:20:41","date_gmt":"2014-04-21T22:20:41","guid":{"rendered":"https:\/\/www.encoreglobal.com\/?post_type=case-study&#038;p=543"},"modified":"2025-07-10T14:24:04","modified_gmt":"2025-07-10T14:24:04","slug":"facebook-global-sales-marketing-meeting","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/es\/event-planning-resources\/case-studies\/facebook-global-sales-marketing-meeting\/","title":{"rendered":"Facebook Global Sales &amp; Marketing Meeting"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Facebook Global Sales &amp; Marketing Meeting<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_1b2c0ad8e69b1111c6fb79cc1cccc4a6\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Facebook Global Sales &amp; Marketing Meeting\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">abril 21, 2014 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_1b2c0ad8e69b1111c6fb79cc1cccc4a6\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Objective<\/h3>  <div class=\"text\" data-pinnable><p>Facebook wanted to celebrate their 10-year anniversary in a big way. With 1400 attendees expected at their Global Sales and Marketing Meeting, Facebook asked us to transform the Marriott Marquis into an\u00a0extension\u00a0of their main\u00a0campus \u2013 the ultimate Facebook experience.\u00a0\u00a0<\/p>\n<p>In addition to design strategy, Facebook sought\u00a0to video conference and\u00a0broadcast a\u00a0live stream\u00a0of\u00a0the event in high definition.\u00a0<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Solution<\/h3>  <div class=\"text\" data-pinnable><p>Facebook\u2019s 2014 Global Sales &amp; Marketing Meeting came with unprecedented and heightened expectations. The tech giant was celebrating its 10th anniversary and on track to close more than $200 billion by the end of 2014.<\/p>\n<p>Held at the Marriot Marquis San Francisco, approximately 1,400 people were slated to attend the April global meeting. Encore\u2019s task was to elevate the meeting from a conference into an unforgettable experience, spanning from the general session ballroom into the common areas. The objective was to give attendees the feeling that they were physically at the Facebook campus.<\/p>\n<p>Throughout the entire planning and production process, Encore used an agency approach for the customer. Our production and digital services teams developed impactful designs, content, and delivered custom solutions to emulate the Facebook campus.<\/p>\n<h4>Multi-surface Projection Mapping<\/h4>\n<p>One of the key features at the event was the 165-foot wide multi-panel stage set and its composite of materials to restage the Facebook campus inside the large ballroom. Scenic strategy included elements like the red steel girders which gave nod to the same architectural features found at their Menlo Park, CA office. The stage panels were projection-mapped to display interiors you\u2019d find onsite and other notable details at Facebook\u2019s offices. The panels also played host to other pieces of creative content which we changed at different times to complement presentations and speakers.<\/p>\n<h4>Experiential Elements<\/h4>\n<p>The Facebook campus boasts colorful, crafty, curated artwork. Our production services team was able to mimic this look with content creation, scenic and environmental design, and themed action stations throughout the ballroom foyer, including selfie stations, a giant doodle board, and butcher block tablecloths and crayons during meals.<\/p>\n<p>Appealing to multiple senses, we also booked a DJ for live walk-in entertainment. Our digital services team was able to video conference and live stream the event in high definition, bringing the event beyond the walls of the hotel.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"decoration\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"var(--color2)\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"var(--color1)\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"var(--color3)\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"var(--color2)\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Results<\/h3>  <div class=\"text\" data-pinnable><p><span class=\"TextRun SCXW253329337 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253329337 BCX9\">Facebook\u2019s global Sales and Marketing teams appreciated the level of detail<\/span><\/span><span class=\"TextRun SCXW253329337 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253329337 BCX9\">\u00a0which emulated their main offices. They shared that it was\u00a0<\/span><\/span><span class=\"TextRun SCXW253329337 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253329337 BCX9\">an especially memorable experience for international attendees<\/span><\/span><span class=\"TextRun SCXW253329337 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253329337 BCX9\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW253329337 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253329337 BCX9\">both onsite and those tuning in remotely.<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. The carpet has geometric patterns, and the area is lit with vibrant, multicolored lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-2.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-2.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-2.jpg\" loading=\"lazy\" alt=\"A colorful stage setup with large screens displaying urban and graphic images, a black chair at center stage, and vibrant lighting in a spacious event venue.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-3.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-3.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-3.jpg\" loading=\"lazy\" alt=\"A large indoor event space features colorful abstract art projected on walls, rows of empty chairs, and a red staircase structure illuminated by stage lights. The floor is patterned with geometric designs.\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/es\/event-planning-resources\/case-studies\/adobe-summit-emea-2019\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-adobe-summit-emea-2019-1-1200x801.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-adobe-summit-emea-2019-1-768x512.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-adobe-summit-emea-2019-1-1200x801.jpg\" loading=\"lazy\" alt=\"Adobe Summit EMEA 2019\"><\/picture><\/div><div class=\"card__text \"><h3 class=\"title 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