The COVID-19 pandemic has created new challenges for the events industry. However, as is so often the case, crises go hand in hand with innovation. Like other industries, the events industry is adapting to keep people connected.

The pandemic has made us more familiar with virtual technology than ever before. Children and teachers swapped classrooms for the Internet and colleagues are working together from home using platforms like Microsoft Teams, Zoom and others. While younger generations have grown up with FaceTime and video chats, older generations are often just learning to use digital tools. But events also benefit from virtual opportunities.

Even in the past, there were approaches to make events and meetings more digital and to bring them to the Internet. However, it was often forgotten that it is not enough to simply show those watching in front of the screen an event. You have to integrate them into the live experience and make them part of the staging. As with traditional live events, hybrid and virtual events also need to appeal to every participant.

An event will only be remembered if participants are able to exchange ideas and make contacts on site and in front of the screen. Thanks to virtual tools, we blur the line between participants on-site and on-screen.

One Experience – Multiple Locations

Because a lot has changed in recent years. We have seen great advances in technology, hardware, Internet availability and online networking. Most importantly, participants in meetings and events can now use the technology more naturally. It is now easier than ever for attendees to get involved in the event experience, even when they are not present in the live enviroment.

Hybrid meetings allow us to connect event participants reliably, but also securely, especially in times of a pandemic. This is because personal meetings are evolving: they are becoming more inclusive to include participants in live meetings regardless of their location. As a result, many of the challenges of the pandemic, such as distance regulations and limited numbers of participants, can be overcome.

Participants can be connected with each other across several rooms and locations. The right technical support ensures the necessary accessibility to guarantee all participants recieve the same appealing and sustainable event experience. In this way, we can also do justice to the individual sense of security of each participant.

If the pandemic has taught us anything, it is that when staging an event, we should not differentiate between participants on-site and on-screen. Participants need to be addressed in the same way if an event is to be a lasting success. It is important to understand that hybrid and virtual events are not a necessary evil that COVID-19 forces upon us. Rather, they are opportunities to connect and focus on participants even when not everyone can be there live.