{"id":16594,"date":"2026-09-29T01:08:46","date_gmt":"2026-09-29T01:08:46","guid":{"rendered":"https:\/\/www.encore-emea.com\/event-planning-resources\/case-studies\/delivering-a-platinum-anniversary-production-celebrating-70-years-of-loreal-colour-trophy\/"},"modified":"2026-09-29T02:08:46","modified_gmt":"2026-09-29T02:08:46","slug":"presentation-dun-spectacle-marquant-le-70e-anniversaire-du-loreal-colour-trophy","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/presentation-dun-spectacle-marquant-le-70e-anniversaire-du-loreal-colour-trophy\/","title":{"rendered":"Pr\u00e9sentation d&rsquo;un spectacle marquant le 70e anniversaire du Troph\u00e9e L&rsquo;Or\u00e9al Couleur"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Pr\u00e9sentation d&rsquo;un spectacle marquant le 70e anniversaire du Troph\u00e9e L&rsquo;Or\u00e9al Couleur<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_2c08410927db2ceb2277a5ccf543f722\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"><p class=\"eyebrow font--purple\" data-pinnable>\u00c9TUDE DE CAS<\/p> <h1 class=\"title headline\" data-pinnable><span class=\"TextRun SCXW144053267 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW144053267 BCX8\">Pr\u00e9sentation d&rsquo;un spectacle marquant le 70e anniversaire du Troph\u00e9e L&rsquo;Or\u00e9al Couleur<\/span><\/span><span class=\"EOP Selected SCXW144053267 BCX8\" data-ccp-props=\"{\"335559738\":240,\"335559739\":240}\"> <\/span>\n<\/span><\/h1>     <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image  wrap-video  wrap-image--fill \" id=\"video-block_2c08410927db2ceb2277a5ccf543f722\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\"><video src=\"https:\/\/cdn.brandfolder.io\/NHNFJHCF\/as\/2rz35pj8pgz88sx9mwg35sj\/Encore_x_LOreal_70_Years_of_Colour_Trophy_Encore_EMEA_x_Encore_APAC.mp4\" ref=\"htmlPlayer\" controls muted playsinline><\/video> <\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h2 class=\"text text--xl\"><strong>Objectif<\/strong><\/h2>\n<p>Le L\u2019Or\u00e9al Colour Trophy 2026 a marqu\u00e9 le 70e anniversaire de l\u2019un des concours les plus prestigieux du secteur de la coiffure, c\u00e9l\u00e9brant la cr\u00e9ativit\u00e9, l\u2019innovation et l\u2019excellence au Royaume-Uni et en Irlande. R\u00e9unissant les plus grands professionnels de la coiffure, cet \u00e9v\u00e9nement exigeait une approche de production qui refl\u00e8te le prestige de la marque tout en offrant une exp\u00e9rience captivante et immersive aux concurrents, aux membres du jury et aux invit\u00e9s. <\/p>\n<p>Notre direction cr\u00e9ative s\u2019est articul\u00e9e autour du th\u00e8me \u00ab Chroma \u00bb, c\u00e9l\u00e9brant le 75e anniversaire du L\u2019Or\u00e9al Colour Trophy \u00e0 travers une identit\u00e9 visuelle refl\u00e9tant la couleur, la cr\u00e9ativit\u00e9 et l\u2019h\u00e9ritage du concours. Notre ambition \u00e9tait de cr\u00e9er deux productions distinctes, l\u2019une pour la grande finale britannique \u00e0 Londres et l\u2019autre pour la finale irlandaise \u00e0 Dublin, qui donneraient vie \u00e0 cet \u00e9v\u00e9nement marquant gr\u00e2ce \u00e0 une mise en sc\u00e8ne innovante, un design percutant et des solutions techniquement complexes, tout en refl\u00e9tant le caract\u00e8re de chaque lieu. <\/p>\n<p>Remettant en question le format traditionnel des concours, la grande finale britannique, qui s\u2019est d\u00e9roul\u00e9e \u00e0 l\u2019O\u2082 Arena de Londres, a mis en place un podium innovant de 50 m\u00e8tres, dot\u00e9 d\u2019une sc\u00e8ne \u00e0 360\u00b0 qui pla\u00e7ait les finalistes au c\u0153ur de l\u2019action. La conception de cet espace plongeait les concurrents au c\u0153ur d\u2019un univers compos\u00e9 d\u2019\u00e9clairages dynamiques, d\u2019effets sp\u00e9ciaux et de jeux de lasers, cr\u00e9ant ainsi une c\u00e9l\u00e9bration visuellement saisissante de la cr\u00e9ativit\u00e9 et du savoir-faire. <\/p>\n<p>L&rsquo;\u00e9v\u00e9nement de Londres s&rsquo;articulait autour d&rsquo;un concept sc\u00e9nique ambitieux de type \u00ab en rond \u00bb au sein de l&rsquo;environnement complexe de l&rsquo;O\u2082 Arena, ce qui a n\u00e9cessit\u00e9 une prise en compte minutieuse des diff\u00e9rents points de vue du public, des exigences techniques accrues ainsi qu&rsquo;un processus d&rsquo;installation et de d\u00e9montage efficace. La finale de Dublin s&rsquo;est attach\u00e9e \u00e0 cr\u00e9er une exp\u00e9rience de production sur mesure qui a mis en valeur les prestations des concurrents gr\u00e2ce \u00e0 une mise en sc\u00e8ne cr\u00e9ative, une strat\u00e9gie de marque et des exp\u00e9riences interactives propos\u00e9es aux invit\u00e9s. <\/p>\n<h2 class=\"text text--xl\"><strong>Solution<\/strong><\/h2>\n<p>En \u00e9troite collaboration avec les \u00e9quipes de production cr\u00e9ative de L\u2019Or\u00e9al et le Design Studio d\u2019Encore APAC, nous avons d\u00e9velopp\u00e9 des solutions de production sur mesure pour chaque site, tout en conservant une vision cr\u00e9ative commune aux deux \u00e9v\u00e9nements. En combinant strat\u00e9gie cr\u00e9ative, expertise technique et savoir-faire en mati\u00e8re de production \u00e0 l\u2019\u00e9chelle r\u00e9gionale, nous avons contribu\u00e9 \u00e0 donner vie \u00e0 la c\u00e9l\u00e9bration des 70 ans de cr\u00e9ativit\u00e9, d\u2019innovation et d\u2019excellence de L\u2019Or\u00e9al gr\u00e2ce \u00e0 des exp\u00e9riences adapt\u00e9es \u00e0 chaque lieu et \u00e0 chaque public. <\/p>\n<p>Afin de concr\u00e9tiser ce projet ambitieux dans les d\u00e9lais impartis, nos \u00e9quipes ont men\u00e9 une planification minutieuse en amont de la production : elles ont pr\u00e9par\u00e9 le mat\u00e9riel \u00e0 l\u2019avance, optimis\u00e9 les besoins en mati\u00e8re de montage et travaill\u00e9 en \u00e9troite collaboration avec l\u2019O\u2082 Arena pour garantir l\u2019efficacit\u00e9 des op\u00e9rations d\u2019installation et de d\u00e9montage. \u00c0 l\u2019issue du spectacle, l\u2019ensemble de la production a \u00e9t\u00e9 d\u00e9mont\u00e9 avec succ\u00e8s en quatre heures, ce qui a permis de concr\u00e9tiser la vision cr\u00e9ative ambitieuse de L\u2019Or\u00e9al tout en respectant les contraintes op\u00e9rationnelles du site. <\/p>\n<p>\u00c0 l&rsquo;occasion de la finale irlandaise \u00e0 Dublin, nous avons mis au point une exp\u00e9rience sc\u00e9nique sur mesure, con\u00e7ue pour mettre en valeur les participants et leurs cr\u00e9ations capillaires. L&rsquo;\u00e9quipe a r\u00e9alis\u00e9 une sc\u00e8ne en saillie d&rsquo;un noir brillant saisissant, permettant aux mannequins de s&rsquo;avancer davantage dans l&rsquo;espace r\u00e9serv\u00e9 au public, ainsi qu&rsquo;un syst\u00e8me de notation sur mesure, une signal\u00e9tique de la salle et une cabine \u00e0 selfies en papier d&rsquo;aluminium personnalis\u00e9e, afin d&rsquo;enrichir l&rsquo;exp\u00e9rience globale des invit\u00e9s. <\/p>\n<p>Gr\u00e2ce \u00e0 une collaboration interr\u00e9gionale, Encore a r\u00e9alis\u00e9 deux productions originales qui ont su donner vie \u00e0 la vision du \u00ab Platinum Anniversary \u00bb du L\u2019Or\u00e9al Colour Trophy. En alliant conception cr\u00e9ative, expertise technique et connaissance des lieux, ces \u00e9v\u00e9nements ont cr\u00e9\u00e9 des exp\u00e9riences immersives qui ont mis \u00e0 l\u2019honneur le talent du secteur de la coiffure et ont offert aux concurrents, aux jur\u00e9s et aux invit\u00e9s une tribune d\u2019exception leur permettant de vivre le concours sous un nouveau jour. <\/p>\n<p class=\"text text--xl\"><strong>Services propos\u00e9s en mati\u00e8re de production \u00e9v\u00e9nementielle<\/strong><\/p>\n<ul>\n<li>Production technique compl\u00e8te<\/li>\n<li>Accompagnement \u00e0 la production cr\u00e9ative<\/li>\n<li>Conception et r\u00e9alisation de d\u00e9cors de sc\u00e8ne<\/li>\n<li>Conception et r\u00e9alisation d&rsquo;\u00e9clairages<\/li>\n<li>Production audio<\/li>\n<li>Production vid\u00e9o et gestion de contenu<\/li>\n<li>Effets sp\u00e9ciaux et spectacles laser<\/li>\n<li>Gestion technique de la production<\/li>\n<li>Gestion des \u00e9quipements et des infrastructures<\/li>\n<li>Identit\u00e9 visuelle des lieux et am\u00e9nagement de l&rsquo;environnement<\/li>\n<li>D\u00e9veloppement d&rsquo;un syst\u00e8me d&rsquo;\u00e9valuation sur mesure<\/li>\n<li>Conception d&rsquo;exp\u00e9riences interactives sur mesure<\/li>\n<li>Collaboration interr\u00e9gionale entre Encore EMEA et APAC<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-176.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-176-1200x1500.webp\" type=\"image\/webp\"><img decoding=\"async\" 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src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-15.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-16.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-16-1200x675.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-16.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-20-1200x1200.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-20.jpg\" loading=\"lazy\" alt=\"L'Or\u00e9al Colour Trophy event with presenter on an illuminated runway and large overhead screens - Encore Event Technologies\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19-1200x1501.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-176.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-176-1200x1500.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-176.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-183-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-183-1-1200x960.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-183-1.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-203.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-203-1200x1799.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-203.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" 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src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-209.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-166.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-166-1200x801.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/loreal-crops-email-166.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-1.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-3.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-3-1200x675.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-3.jpg\" loading=\"lazy\" alt=\"Curved panoramic LED display and red illuminated runway surrounded by arena guests - Encore EMEA\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-5.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-5-1200x959.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-5.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-12.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-12-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-12.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-13.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-13-1200x675.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-13.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div 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srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-16-1200x675.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-16.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-18.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-18-1200x675.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-18.jpg\" loading=\"lazy\" alt=\"Two runway performers in sculptural costumes under dramatic arena lighting - Encore EMEA\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-20.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-20-1200x1200.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-20.jpg\" loading=\"lazy\" alt=\"L'Or\u00e9al Colour Trophy event with presenter on an illuminated runway and large overhead screens - Encore Event Technologies\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19-1200x1501.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2026\/09\/LOreal-Colour-Trophy-x-Encore-EMEA-APAC_-19.jpg\" loading=\"lazy\" alt=\"\"><\/picture><\/div> <\/div><\/div><div class=\"container container--sm\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"swiper-elements\"><div class=\"image-gallery-button-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7071 6.91203C15.0976 7.30256 15.0976 7.93572 14.7071 8.32625L10.4142 12.6191L14.7071 16.912C15.0976 17.3026 15.0976 17.9357 14.7071 18.3262C14.3166 18.7168 13.6834 18.7168 13.2929 18.3262L8.29289 13.3262C7.90237 12.9357 7.90237 12.3026 8.29289 11.912L13.2929 6.91203C13.6834 6.52151 14.3166 6.52151 14.7071 6.91203Z\"\/><\/svg><\/div><div class=\"image-gallery-pagination\"><\/div><div class=\"image-gallery-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.29289 6.91203C7.90237 7.30256 7.90237 7.93572 8.29289 8.32625L12.5858 12.6191L8.29289 16.912C7.90237 17.3026 7.90237 17.9357 8.29289 18.3262C8.68342 18.7168 9.31658 18.7168 9.70711 18.3262L14.7071 13.3262C15.0976 12.9357 15.0976 12.3026 14.7071 11.912L9.70711 6.91203C9.31658 6.52151 8.68342 6.52151 8.29289 6.91203Z\"\/><\/svg><\/div><\/div><\/div><\/div><\/div><dialog class=\"modal image-modal\" id=\"enlarge-picture\" aria-labelledby=\"Big Image Modal\"><button class=\"modal-close js-modal-close\"><svg 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class=\"eyebrow font--purple\">\u00c9tudes de cas<\/div> <\/div><\/div><\/div><div class=\"cards-overflow\"> <div class=\"card-fixed-container card-fixed-container--web\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/\"><div class=\"card__image\"><picture><source srcset=\"\" type=\"image\/webp\"><img decoding=\"async\" src=\"\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"card__text\"><h3 class=\"title  title--xs \">\u00c9tudes de cas<\/h3><span class=\"btn btn--link\"> <span class=\"btn__text\">Voir <\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><\/div> <div class=\"cards-slider-swiper cards-slider-swiper--alt \"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide card-fixed-container card-fixed-container--mobile\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/ressources-pour-la-planification-devenements\/etudes-de-cas\/\"><div class=\"card__image\"><picture><source srcset=\"\" type=\"image\/webp\"><img decoding=\"async\" src=\"\" loading=\"lazy\" alt=\"\"><\/picture><\/div><div class=\"card__text\"><h3 class=\"title  title--xs \">\u00c9tudes de cas<\/h3><span class=\"btn btn--link\"> <span class=\"btn__text\">Voir <\/span> <svg 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class=\"card__image\"><picture><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/05\/1779183065359-0.7202603192673686-2026_FITNESS-TECHNOLOGY-SUMMIT_JBPHOTO-1FITLIFE-5689-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/05\/1779183065359-0.7202603192673686-2026_FITNESS-TECHNOLOGY-SUMMIT_JBPHOTO-1FITLIFE-5689-1200x800.jpg\" loading=\"lazy\" alt=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/05\/1779183065359-0.7202603192673686-2026_FITNESS-TECHNOLOGY-SUMMIT_JBPHOTO-1FITLIFE-5689-1200x800.jpg\"><\/picture><\/div><div class=\"card__text\"><h3 class=\"title  title--xs \">Delivering a fully branded conference experience for Fitness Tech Summit at Kia Oval\u00a0<\/h3> <\/div><\/a><\/div><\/div><div class=\"swiper-slide\"><div class=\"card\"><a 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<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":16559,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[526,527,528,529,530,312,531,251,532,235],"class_list":["post-16594","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","tag-audio-visual-production","tag-creative-production","tag-curved-led","tag-encore-emea","tag-encore-production","tag-immersive-experiences-fr","tag-interactive-experience-design","tag-production-fr","tag-technical-production-management","tag-event-technology-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e9l\u00e9bration des 70 ans du Troph\u00e9e Couleur L\u2019Or\u00e9al | Encore Production<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas sur une production \u00e9v\u00e9nementielle 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