{"id":8282,"date":"2024-01-01T15:42:45","date_gmt":"2024-01-01T15:42:45","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/event-planning-resources\/case-studies\/empowering-planners-to-unlock-their-impact-at-imex-america-2024\/"},"modified":"2025-08-27T14:45:44","modified_gmt":"2025-08-27T14:45:44","slug":"germer-les-planificateurs-a-debloquer-leur-impact-sur-imex-america-2024","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/germer-les-planificateurs-a-debloquer-leur-impact-sur-imex-america-2024\/","title":{"rendered":"Germer les Planificateurs \u00e0 D\u00e9bloquer Leur Impact sur IMEX America 2024"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Germer les Planificateurs \u00e0 D\u00e9bloquer Leur Impact sur IMEX America 2024<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_70dadcec2548eec40dbfbfad9de6cd24\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Germer les Planificateurs \u00e0 D\u00e9bloquer Leur Impact sur IMEX America 2024<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">janvier 01, 2024 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_70dadcec2548eec40dbfbfad9de6cd24\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/1044826999?color&#038;autopause=0&#038;loop=0&#038;muted=0&#038;title=1&#038;portrait=1&#038;byline=1&#038;h=43ab2a041a#t=\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objectif<\/h3>\n<p>\u00c0 IMEX America 2024, Encore a invit\u00e9 des planificateurs d&rsquo;\u00e9v\u00e9nements \u00e0 explorer comment des solutions strat\u00e9giques simples peuvent \u00e9lever leurs \u00e9v\u00e9nements, transformant des moments m\u00e9morables en succ\u00e8s mesurables.<\/p>\n<p>Notre mission? Cr\u00e9gurez un stand de pieds carr\u00e9s de +4 000 autour du th\u00e8me Break Free: D\u00e9verrouillez votre impact. L&rsquo;exp\u00e9rience n\u00e9cessaire pour engager des centaines d&rsquo;invit\u00e9s au cours de l&rsquo;\u00e9v\u00e9nement de trois jours, les guidant \u00e0 travers un voyage multisensoriel con\u00e7u pour montrer des moyens d&rsquo;\u00e9lever l&rsquo;engagement, d&rsquo;amplifier le retour sur investissement et les \u0153ufs de travail, et laisser le public captiv\u00e9.<\/p>\n<p>Chaque aspect devait inspirer les planificateurs \u00e0 repenser leur approche de la conception des \u00e9v\u00e9nements, leur permettant de solutions pour transformer leur vision en r\u00e9alit\u00e9. Pour que l&rsquo;exp\u00e9rience r\u00e9ussisse, les visiteurs laisseraient le pouvoir de nouveaux conseils et strat\u00e9gies sur la fa\u00e7on d&rsquo;offrir un impact significatif et durable avec des changements r\u00e9fl\u00e9chis.<\/p>\n<h3>Solution<\/h3>\n<p>Encore a donn\u00e9 vie \u00e0 l&rsquo;exp\u00e9rience avec une gamme de solutions cr\u00e9atives, pittoresques et technologiques strat\u00e9giques qui ont d\u00e9clench\u00e9 l&rsquo;excitation et laiss\u00e9 une impression durable. Comment nous l&rsquo;avons fait:<\/p>\n<ul>\n<li>Captur\u00e9 l&rsquo;attention avec la conception des expositions hors concours &#8211; dirig\u00e9 par Encore Brand, Hargrove, notre strat\u00e9gie, l&rsquo;architecture de stand et la fabrication unique ont attir\u00e9 des participants.<\/li>\n<li>Cr\u00e9\u00e9 de narration visuelle immersive &#8211; des tours \u00e0 LED, des \u00e9crans, une cartographie de projection et des \u00e9l\u00e9ments panoramiques dynamiques ont transform\u00e9 l&rsquo;espace en une toile de narration dynamique, immerg\u00e9 des invit\u00e9s.<\/li>\n<li>Participation active encourag\u00e9e &#8211; microphones Catchbox, casques st\u00e9r\u00e9o multicanaux et un guide hologramme invit\u00e9 aux participants \u00e0 plonger dans des exp\u00e9riences interactives et pratiques.<\/li>\n<li>Assur\u00e9 le flux technique transparent &#8211; la production de stand s&rsquo;est bien d\u00e9roul\u00e9e, int\u00e9grant la technologie et la conception dans une exp\u00e9rience fluide.<\/li>\n<li>Les planificateurs habilit\u00e9s avec de nouvelles vues &#8211; les s\u00e9ances \u00e9ducatives ont donn\u00e9 aux planificateurs des informations pratiques \u00e0 ramener \u00e0 leurs propres \u00e9v\u00e9nements.<\/li>\n<\/ul>\n<h3>R\u00e9sultat<\/h3>\n<p>La rupture libre: d\u00e9verrouiller votre exp\u00e9rience d&rsquo;impact a attir\u00e9 1 000 visiteurs avec sa conception de stand qui attire l&rsquo;attention, suscitant la curiosit\u00e9 et l&rsquo;engagement.<\/p>\n<p>La configuration dynamique a encourag\u00e9 des interactions significatives \u00e0 chaque point de contact, cr\u00e9ant des opportunit\u00e9s de conversations pr\u00e9cieuses autour de l&rsquo;id\u00e9e de petits changements cr\u00e9ant un impact.<\/p>\n<p>Ces moments d&rsquo;engagement \u00e9lev\u00e9 ont non seulement am\u00e9lior\u00e9 l&rsquo;exp\u00e9rience des participants, mais ont \u00e9galement ouvert la voie \u00e0 de nouveaux partenariats, pr\u00e9parant la voie \u00e0 de futures collaborations.<\/p>\n<p>En combinant la conception cr\u00e9ative, la narration immersive et les id\u00e9es exploitables, l&rsquo;exp\u00e9rience a permis aux planificateurs d&rsquo;\u00e9v\u00e9nements d&rsquo;envisager de nouvelles possibilit\u00e9s et de prendre des mesures imm\u00e9diates pour offrir des \u00e9v\u00e9nements impactants et m\u00e9morables.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/French\/empowering-planners-to-unlock-their-impact-at-imex-america-2024_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.03.33-PM-1200x700-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.03.33-PM-1200x700-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.03.33-PM-1200x700-1.jpg\" loading=\"lazy\" alt=\"A group of people stands indoors, some filming with their phones, as they watch a large video screen showing a woman speaking in front of a colorful, geometric-patterned background.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.04.21-PM-1200x700-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.04.21-PM-1200x700-1.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/01\/Screenshot-2024-12-05-at-5.04.21-PM-1200x700-1.jpg\" loading=\"lazy\" alt=\"People gather in front of a large screen displaying Ask Me Anything at an indoor event or conference. 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