{"id":8311,"date":"2022-10-15T14:43:00","date_gmt":"2022-10-15T14:43:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=case-study&#038;p=8311"},"modified":"2025-08-27T15:36:12","modified_gmt":"2025-08-27T15:36:12","slug":"break-free-imex-america-2022","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/break-free-imex-america-2022\/","title":{"rendered":"BREAK FREE: IMEX America 2022"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>BREAK FREE: IMEX America 2022<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_e2c1f3a0e85be1f596b6aa8cdc789412\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>BREAK FREE: IMEX America 2022\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">octobre 15, 2022 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_e2c1f3a0e85be1f596b6aa8cdc789412\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/861371835?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>La pand\u00e9mie a forc\u00e9 l&rsquo;industrie de la r\u00e9union et de l&rsquo;\u00e9v\u00e9nement \u00e0 appuyer sur le bouton de pause. Dans cette pause, l&rsquo;industrie a eu la possibilit\u00e9 de repenser comment les choses sont conventionnellement faites pour voir comment nous pourrions nous am\u00e9liorer. Pourquoi est-ce n\u00e9cessaire? Voyons o\u00f9 la pens\u00e9e conventionnelle nous a permis:<\/p>\n<ul>\n<li>Le participant \u00e0 l&rsquo;\u00e9v\u00e9nement moyen contribue pr\u00e8s d&rsquo;un quart d&rsquo;une tonne m\u00e9trique d&rsquo;\u00e9missions de CO2 par jour lors d&rsquo;une conf\u00e9rence.<\/li>\n<li>70% des conf\u00e9renciers de l&rsquo;\u00e9v\u00e9nement dans le monde sont des hommes.<\/li>\n<li>58% des managers disent qu&rsquo;ils doivent r\u00e9inventer leur organisation pour survivre, mais 75% des efforts de transformation ne parviennent pas \u00e0 livrer.<\/li>\n<li>La dur\u00e9e d&rsquo;attention &#8211; gr\u00e2ce aux appareils mobiles &#8211; ne dure que huit secondes, mais les programmes de conf\u00e9rence sont toujours remplis de conf\u00e9rences d&rsquo;une heure.<\/li>\n<\/ul>\n<p>De toute \u00e9vidence, il est temps de se lib\u00e9rer des normes de l&rsquo;industrie afin que nous puissions surmonter ces d\u00e9fis. Comment les professionnels de la r\u00e9union et des \u00e9v\u00e9nements peuvent-ils trouver des solutions \u00e0 ces d\u00e9fis? Concevoir la pens\u00e9e.<\/p>\n<p><em><strong>\u00abLa r\u00e9flexion sur le design est l&rsquo;une des fa\u00e7ons les plus puissantes pour lesquelles les professionnels de l&rsquo;\u00e9v\u00e9nement peuvent aborder leurs \u00e9v\u00e9nements\u00bb, a d\u00e9clar\u00e9 Anthony Vade, directeur de la strat\u00e9gie de l&rsquo;exp\u00e9rience de l&rsquo;\u00e9v\u00e9nement Encore. \u00abCela nous permet de naviguer dans les complexit\u00e9s qui existent dans nos relations avec les parties prenantes pour trouver la solution la plus \u00e9l\u00e9gante pour cr\u00e9er le changement que les \u00e9v\u00e9nements doivent cr\u00e9er.\u00bb<\/strong><\/em><\/p>\n<p>Pour g\u00e9n\u00e9rer de la sensibilisation, des conversations et des solutions potentielles, Encore s&rsquo;est associ\u00e9 \u00e0 IMEX America pour cr\u00e9er un stand Immersif Break Free sur le <a href=\"https:\/\/eturbonews.com\/imex-america-designing-immersive-activations-to-spark-change\/\" target=\"_blank\" rel=\"noopener\">IMEX America<\/a> SPERSEMENT.<\/p>\n<h3>Ce que nous essayions de r\u00e9aliser<\/h3>\n<p>Les objectifs de ce voyage de transformation \u00e9taient \u00e0:<\/p>\n<ul>\n<li>Encouragez l&rsquo;industrie \u00e0 d\u00e9fier le statu quo.<\/li>\n<li>Montrez aux participants qu&rsquo;ils peuvent se lib\u00e9rer de tout ce qui les retient.<\/li>\n<li>Mettez en lumi\u00e8re les th\u00e8mes de la connexion, de l&rsquo;inspiration et de la collaboration.<\/li>\n<li>Connectez les participants \u00e0 l&rsquo;\u00e9quipe Encore et faites-les parler de sujets qui ont un impact sur les organisations, les communaut\u00e9s locales et le monde.<\/li>\n<\/ul>\n<h3>Notre approche<\/h3>\n<p>Encore a utilis\u00e9 sa strat\u00e9gie et son processus cr\u00e9atif pour cartographier le parcours des participants et concevoir l&rsquo;exp\u00e9rience. Le point de d\u00e9part \u00e9tait les objectifs d\u00e9clar\u00e9s d&rsquo;IMEX pour l&rsquo;\u00e9v\u00e9nement. Les th\u00e8mes de l\u2019\u00e9ducation de Smart Monday \u00e9taient \u00abla connexion, la communaut\u00e9 et l\u2019appartenance\u00bb. Et IMEX avait de fortes initiatives de durabilit\u00e9, en se concentrant sur la compensation des \u00e9missions de carbone et les d\u00e9chets d\u00e9tourn\u00e9s des d\u00e9charges pour cr\u00e9er un \u00e9v\u00e9nement \u00abz\u00e9ro d\u00e9chet\u00bb. De l\u00e0, Encore a lanc\u00e9 son processus de r\u00e9flexion sur la conception.<\/p>\n<ul>\n<li>L&rsquo;\u00e9quipe de strat\u00e9gie Encore a utilis\u00e9 des outils pour d\u00e9bloquer l&#8217;empathie et analyser les besoins des parties prenantes.<\/li>\n<li>Une fois les besoins des parties prenantes d\u00e9finis, l&rsquo;exp\u00e9rience con\u00e7ue a port\u00e9 sur la fa\u00e7on de les r\u00e9pondre en faisant des choix de conception qui provoqueraient des \u00e9motions humaines, stimuler l&rsquo;interaction et susciter une conversation significative tout en livrant des objectifs de partenariat IMEX.<\/li>\n<li>L&rsquo;\u00e9quipe de cr\u00e9ation Encore a con\u00e7u, con\u00e7u, \u00e9crit et produit le contenu, y compris une vid\u00e9o dans la deuxi\u00e8me salle, qui a \u00e9t\u00e9 affich\u00e9e sur un 12 pieds. \u00c9cran LED haut, 180 degr\u00e9s.<\/li>\n<li>Les \u00e9quipes d&rsquo;ing\u00e9nierie des ventes et de d\u00e9veloppement d&rsquo;applications Encore ont collabor\u00e9 pour personnaliser son\u00a0<a href=\"https:\/\/www.encoreglobal.com\/chime-live-engagement-platform\/\">Plateforme de fian\u00e7ailles en direct de CHIME<\/a>\u00a0Pour cr\u00e9er des opportunit\u00e9s d&rsquo;engagement et collecter des donn\u00e9es pour les \u00e9quipes de vente et de marketing. La plate-forme a \u00e9t\u00e9 utilis\u00e9e pour provoquer l&rsquo;engagement des participants \u00e0 Poling pour cr\u00e9er des nuages \u200b\u200bde mots en temps r\u00e9el pour offrir aux participants la possibilit\u00e9 de visualiser le contenu g\u00e9n\u00e9r\u00e9 par IR, la plate-forme de Chime Live d&rsquo;Encore \u00e9tait la colle de plate-forme d&rsquo;exp\u00e9rience.\u00a0<b>Cliquez ci-dessous pour lire les r\u00e9sultats du sondage gratuit ci-dessous.<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2022\/11\/15224814\/2022-IMEX-Survey-Results-Infographic-final_ps.png\" target=\"\">Brisez les r\u00e9sultats de l&rsquo;enqu\u00eate gratuite <\/a><\/p>\n<p>Pour s&rsquo;aligner sur l&rsquo;initiative d&rsquo;\u00e9v\u00e9nement z\u00e9ro-d\u00e9chet d&rsquo;IMEX America, l&rsquo;\u00e9quipe Encore a pris des d\u00e9cisions conscientes de r\u00e9duire les d\u00e9chets dans l&rsquo;espace du stand:<\/p>\n<ul>\n<li>En utilisant des articles imprim\u00e9s r\u00e9utilisables<\/li>\n<li>Remplacement des \u00e9l\u00e9ments imprim\u00e9s traditionnels par du contenu projet\u00e9 ou num\u00e9rique<\/li>\n<li>Utilisation de tuyaux et de draps r\u00e9utilisables plut\u00f4t que de tapis ou de murs construits<\/li>\n<li>Utilisation de bulleurs d&rsquo;eau au lieu de bouteilles d&rsquo;eau<\/li>\n<li>S&rsquo;abstenir de donner des articles de butin<\/li>\n<li>Service Bar Drinks de mat\u00e9riaux recycl\u00e9s et alternatifs<\/li>\n<\/ul>\n<p><em>\u00abL&rsquo;exp\u00e9rience pour moi a vraiment \u00e9t\u00e9 une conversation et la fa\u00e7on dont nous nous lib\u00e9rons des conversations au niveau de la surface et allons beaucoup plus profond\u00e9ment\u00bb, a d\u00e9clar\u00e9 Ashley Lawson, vice-pr\u00e9sidente des partenariats commerciaux, r\u00e9alisant des incitations et des r\u00e9unions. \u00abNous avons le pouvoir d&rsquo;apporter des changements et de passer par cette exp\u00e9rience, cette exposition, nous pouvons percer les conversations au niveau de la surface de la durabilit\u00e9, DE&amp;I, et obtenir beaucoup plus profond\u00e9ment pour parler des actions que nous pouvons prendre pour r\u00e9ellement changer.\u00bb<\/em><\/p>\n<p>Influenceur de l&rsquo;industrie\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6988180268385779712\/\" target=\"_blank\" rel=\"noopener\">Julius Solaris<\/a>\u00a0partag\u00e9 dans son r\u00e9capitulatif social de Break Libre \u00e0 Imex America:\u00a0<strong>\u00abAllez-y ou rentrez chez vous. Sans l&rsquo;ombre d&rsquo;un doute, le vainqueur absolu du jeu d&rsquo;exposition a \u00e9t\u00e9 l&rsquo;entra\u00eenement avec son activation libre. Un voyage exp\u00e9rientiel monumental.<\/strong>\u00a0Cela aurait pu \u00eatre moins cern\u00e9e parfois avec les six codes QR \u00e0 num\u00e9riser, mais cela n&rsquo;a pas d&rsquo;importance. Se manifester avec ce niveau de bravoure est important. Je te vois l\u00e0-bas en pensant: \u00ab\u00a0Mais ils ont d\u00fb d\u00e9pens\u00e9 des millions!\u00a0\u00bb Certains stands ont peut-\u00eatre d\u00e9pens\u00e9 encore plus qu&rsquo;eux mais aligner la pr\u00e9sence avec le message est tout. \u00a0\u00bb<\/p>\n<p>Autres r\u00e9sultats:<\/p>\n<ul>\n<li>Plus de 900 personnes ont connu l&rsquo;activation de Break Free chez Imex America.<\/li>\n<li>Neuf m\u00e9dias, y compris\u00a0<a href=\"https:\/\/www.mpi.org\/blog\/article\/imex-america-2022-day-1-breaking-free\" target=\"_blank\" rel=\"noopener\">MPI<\/a>,\u00a0<a href=\"https:\/\/meetings.skift.com\/imex-america-2022-celebrates-meetings-comeback\/\">Skift<\/a>,\u00a0<a href=\"https:\/\/www.smartmeetings.com\/event\/145409\/imex-2022-pathways-to-clarity-showcased-sustainability-and-mental-wellness\" target=\"_blank\" rel=\"noopener\">R\u00e9unions intelligentes<\/a>\u00a0Et des r\u00e9unions aujourd&rsquo;hui, ont fourni une couverture m\u00e9diatique du stand pendant IMEX America.<\/li>\n<li>Encore a atteint les huit de ses objectifs commerciaux de haut niveau, y compris tous les principaux m\u00e9dias de l&rsquo;industrie, qui fourniront une couverture sur Encore et son\u00a0<a href=\"https:\/\/www.mpi.org\/blog\/article\/imex-america-2022-day-1-breaking-free\" target=\"_blank\" rel=\"noopener\">MPI<\/a>\u00a0\u00e0 travers le premier trimestre 2023.<\/li>\n<li>Pour approfondir le lien entre l&rsquo;exp\u00e9rience de la pause libre et les clients de l&rsquo;industrie, Encore lib\u00e9re une pause du guide de r\u00e9flexion conventionnel avec des chapitres sortis en novembre et d\u00e9cembre 2022.<\/li>\n<li><a href=\"https:\/\/www.encoreglobal.com\/\">Bis<\/a>\u00a0a livr\u00e9 avec succ\u00e8s le message aux partenaires de lieu et aux participants \u00e0 la r\u00e9union et \u00e0 l&rsquo;\u00e9v\u00e9nement qu&rsquo;il s&rsquo;agit d&rsquo;un partenaire industriel important qui peut fournir des solutions de bout en bout, offrir des exp\u00e9riences transformatrices et aider les professionnels de l&rsquo;industrie \u00e0 g\u00e9rer la hausse des co\u00fbts avec ses solutions innovantes.<\/li>\n<\/ul>\n<h3>Poursuivre la conversation<\/h3>\n<p>Encore fait plus que d\u00e9marrer les conversations. Il se soucie \u00e9galement de marcher sur le discours. Un exemple est autour de la durabilit\u00e9 et de la fa\u00e7on dont Encore approfondit son engagement au-del\u00e0 de l&rsquo;offre d&rsquo;options durables pour la technologie des \u00e9v\u00e9nements.<\/p>\n<p>\u00c0 l&rsquo;\u00e9chelle de l&rsquo;entreprise, Encore finalise notre empreinte d&rsquo;\u00e9mission mondiale de GOS 2021 afin qu&rsquo;elle ait une r\u00e9f\u00e9rence pour mettre des objectifs autour, y compris ceux qui impliquent notre inventaire et nos op\u00e9rations dans la propri\u00e9t\u00e9. En 2023, Encore mettra ses premiers camions de v\u00e9hicules \u00e9lectriques (EV) sur notre flotte et installera une ferme solaire dans notre plus grande installation am\u00e9ricaine \u00e0 Washington, D.C. pour compenser la consommation d&rsquo;\u00e9nergie pour cet emplacement et renvoyer un exc\u00e8s d&rsquo;\u00e9nergie au r\u00e9seau.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/French\/break-free-imex-america-2022_clean.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" >  <div class=\"testimonials testimonials--centered \"><div class=\"container container--fluid\"><div class=\"row align-center justify-center\"><div class=\"col-md-10\"><div class=\"title title--sm font--purple\" data-pinnable><p><em>\u201cThe experience for me was really about a conversation and how we break free from the surface-level conversations and get a lot deeper,\u201d said Ashley Lawson, vice president of business partnerships, Achieve Incentives &amp; Meetings. \u201cWe have the power to make changes and going through this experience, this exhibit, we can break through the surface-level conversations of sustainability, DE&amp;I, and get a heck of a lot deeper to talk about the actions that we can take to actually make change.\u201d<\/em><\/p>\n<\/div>  <\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/1-1200x344.webp\" type=\"image\/webp\"><img decoding=\"async\" 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