{"id":8312,"date":"2022-01-03T16:33:00","date_gmt":"2022-01-03T16:33:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=case-study&#038;p=8312"},"modified":"2025-08-27T15:41:37","modified_gmt":"2025-08-27T15:41:37","slug":"pcma-rassemblement-des-leaders-2022","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/pcma-rassemblement-des-leaders-2022\/","title":{"rendered":"PCMA Rassemblement Des Leaders 2022"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>PCMA Rassemblement Des Leaders 2022<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_b4ff2180b2fa6499c523666cf83f68b2\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>PCMA Rassemblement Des Leaders 2022<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">janvier 03, 2022 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_b4ff2180b2fa6499c523666cf83f68b2\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/861730284?h=3a9d5a821b&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objectif<\/h3>\n<p>Le PCMA aime \u00e9lever la barre sur ce qu&rsquo;ils pr\u00e9sentent chaque ann\u00e9e. Apr\u00e8s tout, produire des \u00e9v\u00e9nements pour les professionnels des \u00e9v\u00e9nements n&rsquo;est pas facile. L&rsquo;ajout \u00e0 la complexit\u00e9 est le fait qu&rsquo;il s&rsquo;agit de la premi\u00e8re ann\u00e9e en partenariat avec PCMA pour produire cet \u00e9v\u00e9nement. Et la chronologie a \u00e9t\u00e9 condens\u00e9e. Encore avait quatre au lieu de onze mois pour faire bouger les choses et faire les choses diff\u00e9remment.<\/p>\n<p><strong>Autres objectifs:<\/strong><\/p>\n<ul>\n<li>Cr\u00e9ez un sentiment d&rsquo;intimit\u00e9 et de connexion entre le public et les haut-parleurs \/ artistes<\/li>\n<li>Faciliter les liens authentiques et rentables entre les sponsors et les participants \u00e0 l&rsquo;\u00e9v\u00e9nement<\/li>\n<li>Concevez un espace en plein air qui pourrait faciliter les conversations ainsi que les activations, les repas et les \u00e9tapes \u00e9ducatifs des sponsors<\/li>\n<\/ul>\n<h3>Solution<\/h3>\n<p>Pour rapprocher le public des pr\u00e9sentateurs et des artistes, Encore a con\u00e7u une sc\u00e8ne principale centrale avec une piste basse qui a permis au talent de \u00abentrer\u00bb dans le public. Encore a \u00e9galement construit une \u00e9tape secondaire pour que le PCMA utilise pour le divertissement et les annonces plus traditionnelles. Cette \u00e9tape lat\u00e9rale a fini par fournir une solution dynamique \u00e0 un d\u00e9fi de derni\u00e8re minute. Une semaine avant le chargement, le Keynote de mercredi a inform\u00e9 le PCMA qu&rsquo;ils ne pouvaient pas voyager et ne pouvaient pr\u00e9senter que pratiquement. Pas de contenu avec \u00abzoom dans\u00bb une personne si importante, Encore a install\u00e9 la technologie et l&rsquo;\u00e9clairage sur le stade lat\u00e9ral qui a permis au haut-parleur de se pr\u00e9senter comme un hologramme. Et la position de la sc\u00e8ne a permis \u00e0 l&rsquo;\u00e9quipe de rappel de \u00abcacher\u00bb la configuration jusqu&rsquo;\u00e0 la grande r\u00e9v\u00e9lation.<\/p>\n<p>Encore a con\u00e7u strat\u00e9giquement sa technologie d&rsquo;affichage pour augmenter le facteur d&rsquo;excitation alors que les participants entraient dans l&rsquo;espace de sc\u00e8ne principale en pla\u00e7ant des colonnes de bienvenue LED dans une formation triangulaire. Cela a non seulement fourni des opportunit\u00e9s de marque, mais elle a \u00e9galement canalis\u00e9 le trafic autour des positions centrales de la cam\u00e9ra, cr\u00e9ant une entr\u00e9e plus attrayante. Certaines des caract\u00e9ristiques audiovisuelles uniques comprenaient des \u00e9l\u00e9ments panoramiques num\u00e9riques construits en lumi\u00e8res LED incurv\u00e9es, un m\u00e9lange de rapports d&rsquo;aspect traditionnels (16: 9) et non traditionnels (3: 1), des lumi\u00e8res de bande LED et de l&rsquo;audio de qualit\u00e9 de concert.<\/p>\n<p>L&rsquo;un des plus grands d\u00e9fis de conception \u00e0 laquelle Encore est confront\u00e9 \u00e9tait de savoir comment accueillir des repas communaux simultan\u00e9s, des activations de sponsors et des \u00e9tapes \u00e9ducatives dans la zone de promenade massive. Le probl\u00e8me principal serait un bruit qui pourrait avoir un impact n\u00e9gatif sur la qualit\u00e9 des activations des sponsors, des opportunit\u00e9s de r\u00e9seautage occasionnelles et l&rsquo;engagement des apprenants. Encore a r\u00e9solu ce probl\u00e8me en fournissant des casques. Ces casques ont permis \u00e0 Encore les haut-parleurs micro mais transmettent l&rsquo;audio directement aux casques sans fil. Cela a \u00e9limin\u00e9 tout saignement sonore des \u00e9tapes de l&rsquo;espace. Les casques ont \u00e9galement filtr\u00e9 le bruit ambiant des conversations du couloir. C&rsquo;\u00e9tait un moyen \u00e9l\u00e9gant de permettre aux participants de d\u00e9cider s&rsquo;ils voulaient r\u00e9seauter avec d&rsquo;autres personnes sur un repas, d&rsquo;interviewer des fournisseurs potentiels, de rattraper des amis ou d&rsquo;assister \u00e0 une session \u00e9ducative &#8211; le tout dans le m\u00eame espace en plein air.<\/p>\n<p>Parmi les activations du sponsor dans la promenade, il y avait un stand de rappel. C&rsquo;\u00e9tait la premi\u00e8re occasion majeure pour Encore de pr\u00e9senter aux professionnels de l&rsquo;\u00e9v\u00e9nement sa nouvelle identit\u00e9 de marque et ses capacit\u00e9s \u00e9largies. Le d\u00e9partement de cr\u00e9ation Encore a con\u00e7u le stand et a collabor\u00e9 avec Hargrove pour le construire et l&rsquo;ex\u00e9cuter. Une conception ext\u00e9rieure dynamique a attir\u00e9 les participants \u00e0 l&rsquo;int\u00e9rieur, o\u00f9 ils ont d\u00e9couvert des \u00e9crans interactifs et un environnement confortable dans lequel ils pouvaient se connecter et actualiser tout en apprenant les solutions d&rsquo;\u00e9v\u00e9nements de bout en bout d&rsquo;Encore.<\/p>\n<h3>R\u00e9sultat<\/h3>\n<p>Le PCMA Convening Leaders 22 a attir\u00e9 plus de 2 500 professionnels d&rsquo;\u00e9v\u00e9nements du monde entier. Apr\u00e8s avoir \u00e9t\u00e9 t\u00e9moin de la s\u00e9ance d&rsquo;ouverture avec Paula Abdul, la configuration silencieuse de la sc\u00e8ne, les graphiques de pr\u00e9sentation num\u00e9rique et l&rsquo;activation de l&rsquo;ancotion dynamique, les participants ont continu\u00e9 \u00e0 demander: \u00abEncore a-t-il vraiment fait tout cela?<\/p>\n<p>Le partenariat a fourni une opportunit\u00e9 fantastique pour Encore et ses divisions Hargrove et CSI pour pr\u00e9senter la diversit\u00e9 des services cr\u00e9atifs, de production et de technologie qu&rsquo;il offre \u00e0 un public difficile \u00e0 surprendre. Un \u00e9l\u00e9ment en coulisses propuls\u00e9 par Encore Backstage Tours a permis aux strat\u00e8ges de l&rsquo;\u00e9v\u00e9nement num\u00e9rique PCMA en mesure d&rsquo;augmenter leur formation avec des exemples pratiques.<\/p>\n<p>Dans l\u2019ensemble, l\u2019exp\u00e9rience a approfondi Encore et l\u2019engagement de la PCMA \u00e0 d\u00e9velopper la promesse de partenariat pour les \u00e9v\u00e9nements futurs.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/French\/pcma-convening-leaders-22_clean.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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