{"id":8321,"date":"2019-01-13T15:58:00","date_gmt":"2019-01-13T15:58:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=case-study&#038;p=8321"},"modified":"2025-08-27T16:21:24","modified_gmt":"2025-08-27T16:21:24","slug":"aller-vers-louest","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/aller-vers-louest\/","title":{"rendered":"Aller Vers L&rsquo;Ouest"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Aller Vers L&rsquo;Ouest<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_202cb71adab77e79105d9ac6445241a1\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Aller Vers L&rsquo;Ouest<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">janvier 13, 2019 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_202cb71adab77e79105d9ac6445241a1\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objectif<\/h3>\n<p>Collaborant les \u00e9quipes de conception TimeWise et One West, FMAV By Encore a \u00e9t\u00e9 charg\u00e9e de cr\u00e9er une exp\u00e9rience immersive qui accueillerait et accueillerait des pr\u00e9sentateurs et des keynotes de haut niveau. L&rsquo;espace devait \u00eatre accueillant envers les membres du public et organis\u00e9 de mani\u00e8re \u00e0 encourager le r\u00e9seautage et la conversation.<\/p>\n<h3>Solution<\/h3>\n<h4>Concevoir la salle principale<\/h4>\n<p>L&rsquo;\u00e9quipe s&rsquo;est rencontr\u00e9e au bureau d&rsquo;Edmonton pour aligner et encadrer un r\u00e9cit d&rsquo;\u00e9v\u00e9nement qui refl\u00e9tait la valeur qu&rsquo;elle repr\u00e9sente pour les diverses parties prenantes de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<p>Pour r\u00e9aliser ce r\u00e9cit, nous avons appliqu\u00e9 plusieurs strat\u00e9gies de conception dans la salle principale. Tout d&rsquo;abord, nous avons manipul\u00e9 la forme pour briser la bo\u00eete rectangulaire standard d&rsquo;un espace d&rsquo;\u00e9v\u00e9nement. Tourn\u00e9 \u00e0 45 \u00b0, la disposition a cr\u00e9\u00e9 une forme triangulaire avec des \u00e9crans vid\u00e9o et un drapage percutant. La forme servait \u00e0 deux fins. Tout d&rsquo;abord, pour mettre l&rsquo;accent sur la sc\u00e8ne principale comme point focal. Et deuxi\u00e8mement, pour envelopper le public comme si les \u00e9crans et le draps les embrassaient de mani\u00e8re m\u00e9taphorique.<\/p>\n<p>Pour r\u00e9inventer l&rsquo;exp\u00e9rience sur sc\u00e8ne et compl\u00e9ter l&rsquo;angle de la pi\u00e8ce, FMAV a con\u00e7u une sc\u00e8ne en forme de diamant qui a gard\u00e9 le public pr\u00e8s de l&rsquo;action sur sc\u00e8ne tout en gardant la hauteur de sc\u00e8ne sup\u00e9rieure \u00e0 36 \u201dafin de donner aux pr\u00e9sentateurs un air de la c\u00e9l\u00e9brit\u00e9 rock.<\/p>\n<p>\u00c0 l&rsquo;aide d&rsquo;une solution de sc\u00e8ne FMAV, nous avons con\u00e7u une feuille d&rsquo;\u00e9rable comme un clin d&rsquo;\u0153il \u00e0 notre fier h\u00e9ritage canadien. La conception des \u00e9v\u00e9nements ONWEST a fourni des dispositions de si\u00e8ges mixtes strat\u00e9giquement plac\u00e9es pour encourager l&rsquo;interaction des participants les uns avec les autres. Les si\u00e8ges ont fourni la disposition parfaite pour se connecter avec le contenu et la conversation \u00e0 l&rsquo;ext\u00e9rieur des pr\u00e9sentations sur sc\u00e8ne.<\/p>\n<p>Pour ajouter au sens de l&rsquo;intimit\u00e9 du public, FMAV a con\u00e7u un complot de gr\u00e9ement avec des lignes de ferme qui se rendent vers l&rsquo;arri\u00e8re de la pi\u00e8ce. Cela a cr\u00e9\u00e9 un plafond inf\u00e9rieur apportant une humeur intime \u00e0 la zone du public tout en gardant la sc\u00e8ne principale en salles. Pour accentuer le r\u00e2teau de la ferme, des si\u00e8ges \u00e0 plusieurs niveaux ont \u00e9t\u00e9 install\u00e9s \u00e0 l&rsquo;arri\u00e8re de la salle, permettant aux participants d&rsquo;obtenir une vision plus \u00e9lev\u00e9e, cr\u00e9ant une exp\u00e9rience unique \u00e0 partir de ce point de vue.<\/p>\n<p>Certains petits choix technologiques subtils ont \u00e9t\u00e9 faits pour permettre et am\u00e9liorer le lien du participant aux pr\u00e9sentateurs. Par exemple, une cam\u00e9ra robotique a \u00e9t\u00e9 positionn\u00e9e dans le coin arri\u00e8re de la sc\u00e8ne pr\u00e8s du point d&rsquo;entr\u00e9e du pr\u00e9sentateur. Il a permis \u00e0 un tir \u00e0 angle invers\u00e9 en capturant les pr\u00e9sentateurs entrant et sortant de la sc\u00e8ne. Ce choix de tir \u00aba bris\u00e9 le 4\u00e8me mur\u00bb montrant au public une partie de l&rsquo;exp\u00e9rience dans les coulisses dont la plupart des participants sont tr\u00e8s familiers. Il humanisse et dynamique \u00e0 la fois l&rsquo;arriv\u00e9e et le d\u00e9part de chaque pr\u00e9sentateur.<\/p>\n<p>Les \u00e9crans d&rsquo;image ont \u00e9t\u00e9 orient\u00e9s vers le portrait pour permettre un tir du corps complet, ce qui rend le pr\u00e9sentateur de 16 \u2019de haut, am\u00e9liorant la gravit\u00e9 et l&rsquo;alimentation de cette esth\u00e9tique\u00ab rock star \u00bb.<\/p>\n<h3>R\u00e9sultat<\/h3>\n<p>Tout cela s&rsquo;est r\u00e9unis pour r\u00e9aliser le r\u00e9cit de l&rsquo;\u00e9v\u00e9nement avec grand effet. Permettre \u00e0 la conception des \u00e9v\u00e9nements de temps, FMAV et Onewest \u00e0 contribuer de mani\u00e8re unique cr\u00e9e une communaut\u00e9, favorise l&rsquo;innovation et montre notre fiert\u00e9 mutuelle de l&rsquo;Ouest canadien.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/French\/go-west_clean.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" 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src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source 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12.3026 8.29289 11.912L13.2929 6.91203C13.6834 6.52151 14.3166 6.52151 14.7071 6.91203Z\"\/><\/svg><\/div><div class=\"image-gallery-pagination\"><\/div><div class=\"image-gallery-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.29289 6.91203C7.90237 7.30256 7.90237 7.93572 8.29289 8.32625L12.5858 12.6191L8.29289 16.912C7.90237 17.3026 7.90237 17.9357 8.29289 18.3262C8.68342 18.7168 9.31658 18.7168 9.70711 18.3262L14.7071 13.3262C15.0976 12.9357 15.0976 12.3026 14.7071 11.912L9.70711 6.91203C9.31658 6.52151 8.68342 6.52151 8.29289 6.91203Z\"\/><\/svg><\/div><\/div><\/div><\/div><\/div><dialog class=\"modal image-modal\" id=\"enlarge-picture\" aria-labelledby=\"Big Image Modal\"><button class=\"modal-close js-modal-close\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" 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