{"id":8326,"date":"2014-04-21T22:20:41","date_gmt":"2014-04-21T22:20:41","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=case-study&#038;p=8326"},"modified":"2025-08-27T18:13:41","modified_gmt":"2025-08-27T18:13:41","slug":"reunion-mondiale-des-ventes-et-marketing-facebook","status":"publish","type":"case-study","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/reunion-mondiale-des-ventes-et-marketing-facebook\/","title":{"rendered":"R\u00e9union Mondiale Des Ventes Et Marketing Facebook"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>R\u00e9union Mondiale Des Ventes Et Marketing Facebook<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_66e3297e09e7be4e65f86676479c04f7\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>R\u00e9union Mondiale Des Ventes Et Marketing Facebook<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">avril 21, 2014 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_66e3297e09e7be4e65f86676479c04f7\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objectif<\/h3>\n<p>Facebook voulait c\u00e9l\u00e9brer son anniversaire de 10 ans en grande partie. Avec 1400 participants attendus lors de leur r\u00e9union mondiale des ventes et du marketing, Facebook nous a demand\u00e9 de transformer le Marriott Marquis en une prolongation de leur campus principal &#8211; l&rsquo;exp\u00e9rience de Facebook ultime.<\/p>\n<p>En plus de la strat\u00e9gie de conception, Facebook a cherch\u00e9 \u00e0 vid\u00e9o et \u00e0 diffuser un flux en direct de l&rsquo;\u00e9v\u00e9nement en haute d\u00e9finition.<\/p>\n<h3>Solution<\/h3>\n<p>La r\u00e9union mondiale des ventes et marketing 2014 de Facebook est venue avec des attentes sans pr\u00e9c\u00e9dent et accrues. Le g\u00e9ant de la technologie c\u00e9l\u00e9brait son 10e anniversaire et sur la bonne voie pour fermer plus de 200 milliards de dollars d&rsquo;ici la fin de 2014.<\/p>\n<p>Tenu au Marriot Marquis San Francisco, environ 1 400 personnes devaient assister \u00e0 la r\u00e9union mondiale d&rsquo;avril. La t\u00e2che d&rsquo;Encore \u00e9tait d&rsquo;\u00e9lever la r\u00e9union d&rsquo;une conf\u00e9rence \u00e0 une exp\u00e9rience inoubliable, s&rsquo;\u00e9tendant de la salle de bal de session g\u00e9n\u00e9rale dans les zones communes. L&rsquo;objectif \u00e9tait de donner aux participants le sentiment qu&rsquo;ils \u00e9taient physiquement sur le campus Facebook.<\/p>\n<p>Tout au long du processus de planification et de production, Encore a utilis\u00e9 une approche d&rsquo;agence pour le client. Nos \u00e9quipes de production et de services num\u00e9riques ont d\u00e9velopp\u00e9 des conceptions impactantes, du contenu et ont fourni des solutions personnalis\u00e9es pour imiter le campus Facebook.<\/p>\n<h4>Cartographie de projection multi-surface<\/h4>\n<p>L&rsquo;une des principales fonctionnalit\u00e9s de l&rsquo;\u00e9v\u00e9nement \u00e9tait le jeu de sc\u00e8ne multi-panel de 165 pieds de large et son composite de mat\u00e9riaux pour restaurer le campus Facebook \u00e0 l&rsquo;int\u00e9rieur de la grande salle de bal. La strat\u00e9gie sc\u00e9nique comprenait des \u00e9l\u00e9ments comme les poutres en acier rouge qui ont fait un signe de t\u00eate aux m\u00eames caract\u00e9ristiques architecturales trouv\u00e9es dans leur bureau de Menlo Park, en Californie. Les panneaux de sc\u00e8ne \u00e9taient mapp\u00e9s de projection pour afficher des int\u00e9rieurs que vous trouveriez sur place et d&rsquo;autres d\u00e9tails notables dans les bureaux de Facebook. Les panneaux ont \u00e9galement accueilli d&rsquo;autres contenus cr\u00e9atifs que nous avons chang\u00e9s \u00e0 diff\u00e9rents moments pour compl\u00e9ter les pr\u00e9sentations et les haut-parleurs.<\/p>\n<h4>\u00c9l\u00e9ments exp\u00e9rientiels<\/h4>\n<p>Le campus Facebook poss\u00e8de des illustrations color\u00e9es, astucieuses et organis\u00e9es. Notre \u00e9quipe de services de production a \u00e9t\u00e9 en mesure d&rsquo;imiter ce look avec la cr\u00e9ation de contenu, la conception panoramique et environnementale et les stations d&rsquo;action sur le th\u00e8me de la salle de bal, y compris les stations de selfie, une planche de gribouillage g\u00e9ante et des nappes et des crayons de boucherie et des crayons pendant les repas.<\/p>\n<p>En faisant appel \u00e0 plusieurs sens, nous avons \u00e9galement r\u00e9serv\u00e9 un DJ pour les divertissements sans rendez-vous en direct. Notre \u00e9quipe de services num\u00e9riques a pu vid\u00e9o conf\u00e9rencier et diffuser en direct l&rsquo;\u00e9v\u00e9nement en haute d\u00e9finition, mettant l&rsquo;\u00e9v\u00e9nement au-del\u00e0 des murs de l&rsquo;h\u00f4tel.<\/p>\n<h3>R\u00e9sultats<\/h3>\n<p>Les \u00e9quipes mondiales de vente et de marketing de Facebook ont \u200b\u200bappr\u00e9ci\u00e9 le niveau de d\u00e9tail qui imitait leurs principaux bureaux. Ils ont partag\u00e9 que c&rsquo;\u00e9tait une exp\u00e9rience particuli\u00e8rement m\u00e9morable pour les participants internationaux, \u00e0 la fois sur place et ceux qui se sont r\u00e9gl\u00e9s \u00e0 distance.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/French\/facebook-global-sales-marketing-meeting_clean.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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The floor is patterned with geometric designs.\"><\/picture><\/div> <\/div><\/div><div class=\"container container--sm\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"swiper-elements\"><div class=\"image-gallery-button-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.7071 6.91203C15.0976 7.30256 15.0976 7.93572 14.7071 8.32625L10.4142 12.6191L14.7071 16.912C15.0976 17.3026 15.0976 17.9357 14.7071 18.3262C14.3166 18.7168 13.6834 18.7168 13.2929 18.3262L8.29289 13.3262C7.90237 12.9357 7.90237 12.3026 8.29289 11.912L13.2929 6.91203C13.6834 6.52151 14.3166 6.52151 14.7071 6.91203Z\"\/><\/svg><\/div><div class=\"image-gallery-pagination\"><\/div><div class=\"image-gallery-button-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.29289 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17.707C7.31658 18.0975 6.68342 18.0975 6.29289 17.707C5.90237 17.3165 5.90237 16.6833 6.29289 16.2928L10.5857 11.9999L6.29289 7.70711C5.90237 7.31658 5.90237 6.68342 6.29289 6.29289Z\" fill=\"white\"\/><\/svg><\/button> <img decoding=\"async\" src=\"\" alt=\"\"><\/dialog><\/section> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/case-studies\/fete-dans-le-parc\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/casestudy-party-in-the-park-1-1200x800.webp\" type=\"image\/webp\"><source 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