{"id":8091,"date":"2025-02-26T15:26:08","date_gmt":"2025-02-26T15:26:08","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8091"},"modified":"2025-08-22T15:41:45","modified_gmt":"2025-08-22T15:41:45","slug":"elevez-le-roe-pour-amplifier-votre-leadership-strategique","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/","title":{"rendered":"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_2b0a30a7867caf2a518c66e2ed303c9a\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">f\u00e9vrier 26, 2025 <\/span> <div class=\"text\" data-pinnable><p>L\u2019analyse des donn\u00e9es post\u00e9v\u00e9nement ne consiste pas seulement \u00e0 recueillir des commentaires \u2014 c\u2019est la cl\u00e9 pour lib\u00e9rer le plein potentiel de votre \u00e9v\u00e9nement et planifier un succ\u00e8s encore plus grand \u00e0 l\u2019avenir.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_2b0a30a7867caf2a518c66e2ed303c9a\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1-768x402.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1-450x236.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg\" loading=\"lazy\" alt=\"A woman in a dark suit gestures while speaking in front of a large screen displaying the words Key Takeaways during a conference or presentation.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Les indicateurs de performance cl\u00e9s (KPI), combin\u00e9s \u00e0 la r\u00e9troaction qualitative recueillie dans des sondages, aident les planificateurs \u00e0 aller au-del\u00e0 des chiffres pour d\u00e9couvrir ce qui r\u00e9sonne vraiment chez les participants et identifier des pistes d\u2019am\u00e9lioration pour transformer ces commentaires en actions concr\u00e8tes.<\/p>\n<p>Surtout, les donn\u00e9es prouvent le rendement de votre \u00e9v\u00e9nement en termes d\u2019exp\u00e9rience (ROE, Return on Experience).<\/p>\n<h3>Pourquoi le ROE est important<\/h3>\n<p>Calculer le ROI (retour sur investissement) est simple : il suffit de comparer les r\u00e9sultats financiers \u00e0 l\u2019argent investi. C\u2019est sans doute pourquoi deux planificateurs sur trois en rendent compte. Toutefois, le ROE \u00e9value l\u2019impact global d\u2019un \u00e9v\u00e9nement sur l\u2019exp\u00e9rience et l\u2019engagement des participants \u2014 ce qui est plus difficile \u00e0 d\u00e9coder et \u00e0 mesurer.<\/p>\n<p>Le ROE est une mesure essentielle du succ\u00e8s d\u2019un \u00e9v\u00e9nement.<\/p>\n<p>Il va au-del\u00e0 des dollars d\u00e9pens\u00e9s ou g\u00e9n\u00e9r\u00e9s. C\u2019est la valeur que retirent les participants de la formation re\u00e7ue, de l\u2019inspiration acquise pour mieux performer et des connexions \u00e9tablies pour faire progresser leur carri\u00e8re. En se concentrant sur le ROE, les professionnels de l\u2019\u00e9v\u00e9nementiel b\u00e2tissent la confiance et la cr\u00e9dibilit\u00e9 aupr\u00e8s des parties prenantes, prouvant qu\u2019ils ajoutent de la valeur bien au-del\u00e0 de l\u2019\u00e9v\u00e9nement lui-m\u00eame. D\u00e9montrer le ROE prouve \u00e0 la direction que vous \u00eates plus qu\u2019un planificateur : vous \u00eates un conseiller strat\u00e9gique.<\/p>\n<p>Maintenant que vous savez pourquoi le ROE m\u00e9rite d\u2019\u00eatre suivi, voyons comment simplifier ce processus.<\/p>\n<p><strong>Fa\u00e7ons simples de suivre le ROE<\/strong><\/p>\n<p><strong>1. Rendez vos objectifs mesurables et exploitables.<br \/>\n<\/strong><br \/>\nLe ROE illustre dans quelle mesure votre \u00e9v\u00e9nement a tenu sa promesse \u2014 qu\u2019il s\u2019agisse de formation, de croissance professionnelle, de r\u00e9seautage ou d\u2019exp\u00e9riences inoubliables. Cr\u00e9ez des objectifs bas\u00e9s sur ces occasions, \u00e9tablissez une mesure de r\u00e9f\u00e9rence et concevez des sondages post\u00e9v\u00e9nement pour d\u00e9montrer vos progr\u00e8s.<br \/>\n<strong><br \/>\n2. \u00c9valuez tous les aspects de l\u2019impact.<br \/>\n<\/strong><br \/>\nComparez les donn\u00e9es post\u00e9v\u00e9nement \u00e0 vos r\u00e9f\u00e9rences de d\u00e9part pour suivre les KPI comme les revenus, les ventes ou la compr\u00e9hension des apprentissages. Prenez aussi en compte la r\u00e9troaction qualitative. Par exemple, une conf\u00e9rence de leadership peut avoir un ROE \u00e9lev\u00e9 si les participants repartent avec des pistes concr\u00e8tes. Recueillez les donn\u00e9es en temps r\u00e9el avec un outil de sondage num\u00e9rique comme Chime.<br \/>\n<strong><br \/>\n3. Utilisez des outils intelligents pour des insights plus intelligents.<br \/>\n<\/strong><br \/>\nDes outils d\u2019IA g\u00e9n\u00e9rative comme Spark peuvent analyser les KPI, les sondages et les commentaires anecdotiques et fournir des suggestions bas\u00e9es sur ces donn\u00e9es.<\/p>\n<h3><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/AdobeStock_325124215-1200x700-copy-1024x597-1.jpg\" alt=\"\" \/><\/h3>\n<p><strong>Comment les planificateurs utilisent les mesures de ROE<\/strong><\/p>\n<p><strong>Mesurer le ROE<\/strong><\/p>\n<p>Le ROE d\u00e9montre la valeur d\u2019un \u00e9v\u00e9nement aux parties prenantes en illustrant l\u2019impact global de l\u2019exp\u00e9rience sur l\u2019investissement futur, les relations, le d\u00e9veloppement professionnel, la fid\u00e9lit\u00e9 \u00e0 la marque, etc. Suivre le ROE aide aussi \u00e0 rep\u00e9rer les forces et points \u00e0 am\u00e9liorer. En apprenant \u00e0 calculer, analyser et partager ces donn\u00e9es, vous pouvez justifier vos budgets et soutenir vos demandes de ressources suppl\u00e9mentaires.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"employee-feature\"><div class=\"container container--fluid\"><div class=\"employee-feature-container\"><div class=\"employee-feature__content\"><h2 class=\"employee-feature__name\" data-pinnable><svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">star circle<\/title><desc id=\"svgDesc\">star circle icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4ZM2 12C2 6.47715 6.47715 2 12 2C17.5228 2 22 6.47715 22 12C22 17.5228 17.5228 22 12 22C6.47715 22 2 17.5228 2 12ZM12.0833 6.13124C12.433 6.13594 12.7548 6.32295 12.932 6.62444L14.451 9.20891L17.4432 9.87516C17.7916 9.95276 18.0723 10.2103 18.1796 10.5508C18.2869 10.8913 18.2045 11.2632 17.9633 11.5266L15.8878 13.7934L16.1186 16.7921C16.1453 17.1403 15.9886 17.4772 15.705 17.681C15.4214 17.8847 15.0521 17.9258 14.7307 17.7893L11.9118 16.5923L9.04717 17.7913C8.72 17.9282 8.34477 17.8816 8.06104 17.6688C7.77731 17.456 7.62754 17.1088 7.66742 16.7564L8.00585 13.7656L6.02333 11.5117C5.78965 11.246 5.71375 10.8767 5.82374 10.5404C5.93372 10.2041 6.21322 9.95098 6.55872 9.87475L9.59614 9.20451L11.2217 6.60147C11.4069 6.30485 11.7336 6.12654 12.0833 6.13124ZM12.044 9.06058L11.07 10.6202C10.9277 10.8481 10.6997 11.0091 10.4373 11.067L8.64385 11.4628L9.80019 12.7774C9.98653 12.9892 10.0747 13.2699 10.043 13.5503L9.84626 15.2887L11.5285 14.5846C11.7772 14.4806 12.0573 14.4813 12.3054 14.5866L13.9983 15.3055L13.8604 13.5146C13.8392 13.2388 13.9332 12.9665 14.12 12.7625L15.3204 11.4515L13.5919 11.0666C13.3212 11.0063 13.0876 10.8363 12.9471 10.5972L12.044 9.06058Z\" fill=\"#1F1646\"><\/path><\/svg> Want to make the most of your event surveys? <\/h2><div class=\"employee-feature__botton-info\"> <p class=\"employee-feature__description text text--lg\" data-pinnable><span class=\"title title--sm\">Download a tip-sheet of helpful ways surveys can drive ROE!<\/span><br><br><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2025\/02\/26175352\/ROE-Survey-Sell-Sheet.pdf\" target=\"_blank\">Get the tip sheet!<\/a><\/p><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--top padding--bottom \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h2>Envie de tirer le maximum de vos sondages post\u00e9v\u00e9nement?<\/h2>\n<p>T\u00e9l\u00e9chargez une fiche pratique sur la fa\u00e7on dont les sondages peuvent renforcer le ROE!<\/p>\n<p>Obtenez la fiche pratique!<\/p>\n<p><strong>Qui re\u00e7oit ces donn\u00e9es?<\/strong><\/p>\n<p>Partagez les insights ROE avec vos parties prenantes internes et externes.<\/p>\n<ul>\n<li>Interne : direction, finances, marketing, ventes.<\/li>\n<li>Externe : commanditaires, exposants, partenaires, participants.<\/li>\n<\/ul>\n<p><strong>Comment pr\u00e9senter les mesures ROE<\/strong><\/p>\n<p>Partager vos r\u00e9ussites est essentiel. Mais raconter les donn\u00e9es est un art.<\/p>\n<p><strong>1. Mettez l\u2019accent sur les points cl\u00e9s.<\/strong> Exemple : \u00ab 85 % des participants affirment que l\u2019\u00e9v\u00e9nement a accru leur compr\u00e9hension de [sujet]. \u00bb<\/p>\n<p><strong>2. Utilisez des visuels clairs.<\/strong> Graphiques \u00e0 secteurs ou histogrammes facilitent la lecture.<\/p>\n<p><strong>3. Adaptez la pr\u00e9sentation \u00e0 votre audience.<\/strong> Pour la direction : un portrait global li\u00e9 aux objectifs d\u2019affaires. Pour les commanditaires : l\u2019engagement des participants envers leur marque.<\/p>\n<p><strong>4. Tirez parti de l\u2019IA.<\/strong> L\u2019IA g\u00e9n\u00e9rative peut aider \u00e0 personnaliser vos rapports et \u00e0 pr\u00e9dire les r\u00e9sultats futurs \u00e0 partir des donn\u00e9es pass\u00e9es.<\/p>\n<p><strong>5. Proposez des recommandations concr\u00e8tes.<\/strong> Reliez-les aux mesures ROE. Exemple : si 40 % demandent plus de temps de r\u00e9seautage, recommandez d\u2019ajouter une heure \u00e0 l\u2019agenda.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-95503dbc10a6-1200x700-1-1024x597-1.jpg\" alt=\"\" \/><\/p>\n<p><strong>G\u00e9n\u00e9rez du succ\u00e8s ROE en continu<\/strong><\/p>\n<p>Le suivi du ROE est la cl\u00e9 de l\u2019am\u00e9lioration continue, surtout si vous comparez vos performances d\u2019ann\u00e9e en ann\u00e9e.<\/p>\n<p>Analysez les tendances r\u00e9currentes pour mieux r\u00e9pondre aux besoins de votre audience. Si vos conf\u00e9renciers sont bien \u00e9valu\u00e9s mais que les participants r\u00e9clament plus d\u2019interactivit\u00e9, songez \u00e0 ajouter des ateliers.<\/p>\n<p>Avec le temps, cette attention port\u00e9e \u00e0 la mesure et au partage distinguera votre travail et fera de vous un leader strat\u00e9gique reconnu. Et vous aurez les donn\u00e9es pour le prouver, que ce soit lors d\u2019une \u00e9valuation de performance, la mise \u00e0 jour de votre CV ou une candidature \u00e0 un poste de direction.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/au-dela-de-la-salle-de-bal-repensez-lutilisation-de-lespace-pour-maximiser-les-revenus\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Au-del\u00e0 de la salle de bal : Repensez l\u2019utilisation de l\u2019espace pour maximiser les revenus<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/5-idees-audio-creatives-pour-votre-prochaine-experience-immersive\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">5 id\u00e9es audio cr\u00e9atives pour votre prochaine exp\u00e9rience immersive<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/concevoir-pour-limpact-5-facons-de-maximiser-la-valeur-de-vos-evenements\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"wrap-share-socials \" data-locked><h4 class=\"title title--md\">Share:<\/h4><div class=\"share-socials\"> <a class=\"share-socials__link\" onclick=\"shareOnFacebook()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M13.1532 13.6272V22H9.24601V13.6272H6V10.2322H9.24601V8.99704C9.24601 4.41124 11.1921 2 15.3097 2C16.5721 2 16.8877 2.1997 17.5789 2.36243V5.72041C16.805 5.58728 16.5871 5.51331 15.7831 5.51331C14.8289 5.51331 14.3179 5.77959 13.852 6.30473C13.3862 6.82988 13.1532 7.73965 13.1532 9.04142V10.2396H17.5789L16.3917 13.6346H13.1532V13.6272Z\"\/><\/svg> <\/a><a class=\"share-socials__link\" onclick=\"shareOnTwitter()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.30253 3H2L9.47261 13.272L2.47803 21.8889H5.70973L11 15.3717L15.6975 21.829H22L14.3103 11.2585L14.3239 11.2768L20.9449 3.12H17.7132L12.7963 9.17733L8.30253 3ZM5.47888 4.79895H7.44094L18.5211 20.0299H16.5591L5.47888 4.79895Z\"\/><\/svg> <\/a><a class=\"share-socials__link\" onclick=\"shareOnLinkedIn()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6.5167 8.57707H2.33752V21.9042H6.5167V8.57707Z\"\/><path d=\"M17.8212 8.28769C17.6671 8.26843 17.5034 8.2588 17.3397 8.24917C14.9998 8.15288 13.6806 9.53952 13.2183 10.1365C13.0932 10.3002 13.0354 10.3965 13.0354 10.3965V8.61509H9.03917V21.9422H13.2183C13.2183 20.5845 13.2183 19.2364 13.2183 17.8786C13.2183 17.1468 13.2183 16.4149 13.2183 15.6831C13.2183 14.7779 13.1509 13.815 13.6035 12.9869C13.9887 12.2935 14.682 11.9469 15.462 11.9469C17.7731 11.9469 17.8212 14.0365 17.8212 14.2291C17.8212 14.2387 17.8212 14.2483 17.8212 14.2483V22H22.0004V13.3046C22.0004 10.3291 20.4886 8.57657 17.8212 8.28769Z\"\/><path d=\"M4.42661 6.85323C5.7668 6.85323 6.85324 5.7668 6.85324 4.42662C6.85324 3.08643 5.7668 2 4.42661 2C3.08643 2 2 3.08643 2 4.42662C2 5.7668 3.08643 6.85323 4.42661 6.85323Z\"\/><\/svg> <\/a><a class=\"share-socials__link\" onclick=\"shareViaEmail()\" href=\"mailto:\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2 5.25C2 4.69772 2.44772 4.25 3 4.25H21C21.5523 4.25 22 4.69772 22 5.25V18C22 18.4641 21.8156 18.9092 21.4874 19.2374C21.1592 19.5656 20.7141 19.75 20.25 19.75H3.75C3.28587 19.75 2.84075 19.5656 2.51256 19.2374C2.18437 18.9092 2 18.4641 2 18V5.25ZM5.5708 6.25L11.0193 11.2444C11.0325 11.2559 11.0455 11.2679 11.0583 11.2802L12 12.1434L12.9417 11.2802C12.9545 11.2679 12.9675 11.2559 12.9807 11.2444L18.4292 6.25H5.5708ZM20 7.52323L15.116 12.0002L20 16.4772V7.52323ZM18.4288 17.75H5.57123L10.3638 13.3568L11.3243 14.2372C11.7066 14.5876 12.2934 14.5876 12.6757 14.2372L13.6362 13.3568L18.4288 17.75ZM8.88396 12.0002L4 7.52324V16.4772L8.88396 12.0002Z\"\/><\/svg><\/a><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--top padding--bottom \" > <div class=\"divider\"><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/au-dela-de-la-salle-de-bal-repensez-lutilisation-de-lespace-pour-maximiser-les-revenus\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Au-del\u00e0 de la salle de bal : Repensez l\u2019utilisation de l\u2019espace pour maximiser les revenus<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/5-idees-audio-creatives-pour-votre-prochaine-experience-immersive\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">5 id\u00e9es audio cr\u00e9atives pour votre prochaine exp\u00e9rience immersive<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/concevoir-pour-limpact-5-facons-de-maximiser-la-valeur-de-vos-evenements\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Concevoir pour l\u2019impact : 5 fa\u00e7ons de maximiser la valeur de vos \u00e9v\u00e9nements<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"post-tags\"><div class=\"container container--sm\"><p class=\"text text--sm post-tags__title\">\u00c9tiquettes<\/p><div class=\"post-tags__group\"> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/immersive-experiences-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Exp\u00e9riences immersives <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/event-strategy-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Strat\u00e9gie \u00e9v\u00e9nementielle <\/span><\/a><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3686,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[312,329],"class_list":["post-8091","industry-insights","type-industry-insights","status-publish","has-post-thumbnail","hentry","tag-immersive-experiences-fr","tag-event-strategy-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique | Encore\u00ae<\/title>\n<meta name=\"description\" content=\"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience&#039;s value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience&#039;s value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Encore\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/encoreglobal1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T15:41:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@EncoreGlobal_\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/\",\"url\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/\",\"name\":\"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique | Encore\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg\",\"datePublished\":\"2025-02-26T15:26:08+00:00\",\"dateModified\":\"2025-08-22T15:41:45+00:00\",\"description\":\"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage\",\"url\":\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg\",\"contentUrl\":\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg\",\"width\":1050,\"height\":550,\"caption\":\"A woman in a dark suit gestures while speaking in front of a large screen displaying the words Key Takeaways during a conference or presentation.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.encore-emea.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#website\",\"url\":\"https:\/\/www.encore-emea.com\/fr\/\",\"name\":\"Encore\u00ae\",\"description\":\"Events That Transform\",\"publisher\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.encore-emea.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#organization\",\"name\":\"Encore\u00ae\",\"url\":\"https:\/\/www.encore-emea.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encore-logo-e1743947984637.png\",\"contentUrl\":\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encore-logo-e1743947984637.png\",\"width\":1202,\"height\":330,\"caption\":\"Encore\u00ae\"},\"image\":{\"@id\":\"https:\/\/www.encore-emea.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/encoreglobal1\/\",\"https:\/\/x.com\/EncoreGlobal_\",\"https:\/\/www.instagram.com\/encore_global\/\",\"https:\/\/www.linkedin.com\/company\/encoreglobal\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique | Encore\u00ae","description":"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique","og_description":"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value.","og_url":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/","og_site_name":"Encore\u00ae","article_publisher":"https:\/\/www.facebook.com\/encoreglobal1\/","article_modified_time":"2025-08-22T15:41:45+00:00","og_image":[{"width":1050,"height":550,"url":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@EncoreGlobal_","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/","url":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/","name":"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique | Encore\u00ae","isPartOf":{"@id":"https:\/\/www.encore-emea.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage"},"image":{"@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg","datePublished":"2025-02-26T15:26:08+00:00","dateModified":"2025-08-22T15:41:45+00:00","description":"View which small changes can drive measurable successes from pre- to post-event, empowering you to boost your experience's value.","breadcrumb":{"@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#primaryimage","url":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg","contentUrl":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/02\/encoremarketing_ai-6947e99af8c5-1920x550-1.jpg","width":1050,"height":550,"caption":"A woman in a dark suit gestures while speaking in front of a large screen displaying the words Key Takeaways during a conference or presentation."},{"@type":"BreadcrumbList","@id":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/elevez-le-roe-pour-amplifier-votre-leadership-strategique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.encore-emea.com\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00c9levez le ROE pour amplifier votre leadership strat\u00e9gique"}]},{"@type":"WebSite","@id":"https:\/\/www.encore-emea.com\/fr\/#website","url":"https:\/\/www.encore-emea.com\/fr\/","name":"Encore\u00ae","description":"Events That Transform","publisher":{"@id":"https:\/\/www.encore-emea.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.encore-emea.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.encore-emea.com\/fr\/#organization","name":"Encore\u00ae","url":"https:\/\/www.encore-emea.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.encore-emea.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encore-logo-e1743947984637.png","contentUrl":"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encore-logo-e1743947984637.png","width":1202,"height":330,"caption":"Encore\u00ae"},"image":{"@id":"https:\/\/www.encore-emea.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/encoreglobal1\/","https:\/\/x.com\/EncoreGlobal_","https:\/\/www.instagram.com\/encore_global\/","https:\/\/www.linkedin.com\/company\/encoreglobal"]}]}},"_links":{"self":[{"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/industry-insights\/8091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/industry-insights"}],"about":[{"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/types\/industry-insights"}],"author":[{"embeddable":true,"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/media?parent=8091"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encore-emea.com\/fr\/wp-json\/wp\/v2\/tags?post=8091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}