{"id":8124,"date":"2024-07-25T14:41:00","date_gmt":"2024-07-25T14:41:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8124"},"modified":"2025-08-21T15:42:52","modified_gmt":"2025-08-21T15:42:52","slug":"le-guide-du-planificateur-devenements-strategies-pour-propulser-votre-roi-et-roe","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/le-guide-du-planificateur-devenements-strategies-pour-propulser-votre-roi-et-roe\/","title":{"rendered":"Le guide du planificateur d\u2019\u00e9v\u00e9nements : strat\u00e9gies pour propulser votre ROI et ROE"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Le guide du planificateur d\u2019\u00e9v\u00e9nements : strat\u00e9gies pour propulser votre ROI et ROE<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_63e59a3b4c72cbd6f50770a4da9dbb87\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Le guide du planificateur d\u2019\u00e9v\u00e9nements : strat\u00e9gies pour propulser votre ROI et ROE<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">juillet 25, 2024 <\/span> <div class=\"text\" data-pinnable><p>Dans le paysage concurrentiel d\u2019aujourd\u2019hui, cr\u00e9er des \u00e9v\u00e9nements qui non seulement captivent les publics mais offrent aussi des retomb\u00e9es tangibles sur l\u2019investissement (ROI) et l\u2019exp\u00e9rience (ROE) est essentiel.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_63e59a3b4c72cbd6f50770a4da9dbb87\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/encore-marketing-event-planner.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/encore-marketing-event-planner-1200x344.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/encore-marketing-event-planner-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/encore-marketing-event-planner-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/encore-marketing-event-planner.jpg\" loading=\"lazy\" alt=\"Encore Marketing Event Planner\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Lors des rencontres de d\u00e9breffage post-\u00e9v\u00e9nement, la majorit\u00e9 de vos pairs ne se contentent pas de d\u00e9montrer comment leur \u00e9v\u00e9nement a soutenu la croissance des revenus ou les objectifs strat\u00e9giques, mais aussi comment ils ont rehauss\u00e9 l\u2019engagement et la satisfaction des participants.<\/p>\n<p>En fait, deux planificateurs sur trois rendent compte du ROI, tandis que 55 % \u00e9valuent le ROE.<\/p>\n<p>Nous avons d\u00e9j\u00e0 pr\u00e9sent\u00e9 un aper\u00e7u des <a href=\"https:\/\/www.encore-emea.com\/fr\/decode-event-impact-planners-guide-to-roi-roe\/\">mesures courantes de ROI et ROE suivies par les planificateurs<\/a>, ainsi qu\u2019un survol des strat\u00e9gies pour maximiser ces r\u00e9sultats. Voyons maintenant comment mettre ces strat\u00e9gies en action afin d\u2019amplifier \u00e0 la fois le ROI et le ROE et influencer le succ\u00e8s de vos \u00e9v\u00e9nements par des exp\u00e9riences marquantes.<\/p>\n<h3>Strat\u00e9gies gagnantes pour augmenter le ROI des \u00e9v\u00e9nements<\/h3>\n<h5><strong>1. Simplifiez les invitations et le processus d\u2019accueil<\/strong><\/h5>\n<p><strong>D\u00e9fi du planificateur :<\/strong> une partie essentielle du ROI consiste \u00e0 calculer le co\u00fbt par participant. Sans outil automatis\u00e9, les planificateurs doivent composer avec des feuilles de pr\u00e9sence, des estimations manuelles ou incompl\u00e8tes \u2014 rarement fiables.<\/p>\n<p><strong>Solution :<\/strong> simplifiez les invitations et les enregistrements pour obtenir un d\u00e9compte pr\u00e9cis et des rapports fiables, tout en am\u00e9liorant l\u2019exp\u00e9rience des participants.<\/p>\n<p><strong>L\u2019outil cl\u00e9 :<\/strong> un outil d\u2019invitation et d\u2019accueil comme <a href=\"https:\/\/www.encore-emea.com\/rsvp\/\">Encore RSVP<\/a>, qui g\u00e8re invitations, inscriptions et enregistrements sur place de fa\u00e7on fluide.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/streamline-invitations.jpg\" alt=\"Deux femmes souriantes enregistrant des participants avec des tablettes lors d\u2019un \u00e9v\u00e9nement corporatif.\"\/><\/p>\n<ul>\n<li>Offrir une exp\u00e9rience simplifi\u00e9e et personnalis\u00e9e<\/li>\n<li>Donner des instructions claires aux participants<\/li>\n<li>R\u00e9duire le temps d\u2019attente \u00e0 l\u2019accueil<\/li>\n<\/ul>\n<p>L\u2019automatisation r\u00e9duit les erreurs, \u00e9conomise du temps et am\u00e9liore la satisfaction, entra\u00eenant de meilleurs taux de participation et un bouche-\u00e0-oreille positif, ce qui renforce directement le ROI.<\/p>\n<h5><strong>2. Exploitez l\u2019analytique des donn\u00e9es<\/strong><\/h5>\n<p><strong>D\u00e9fi du planificateur :<\/strong> lors du bilan, les parties prenantes veulent savoir :<\/p>\n<ul>\n<li>Les revenus g\u00e9n\u00e9r\u00e9s compar\u00e9s au budget<\/li>\n<li>La r\u00e9partition des d\u00e9penses<\/li>\n<li>L\u2019investissement ayant eu le plus grand impact sur les participants<\/li>\n<\/ul>\n<p><strong>Solution :<\/strong> utilisez les donn\u00e9es pour un compte rendu bas\u00e9 sur des faits.<\/p>\n<p><strong>L\u2019outil cl\u00e9 :<\/strong> une application \u00e9v\u00e9nementielle comme <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">Chime Live\u2120<\/a>, qui recueille des donn\u00e9es sur l\u2019engagement et fournit des tableaux de bord en temps r\u00e9el.<\/p>\n<h5><strong>3. Augmentez la visibilit\u00e9 des commanditaires<\/strong><\/h5>\n<p><strong>D\u00e9fi du planificateur :<\/strong> d\u00e9montrer un retour clair aux commanditaires pour justifier leurs contributions futures.<\/p>\n<p><strong>Solution :<\/strong> maximisez leur visibilit\u00e9 gr\u00e2ce \u00e0 des affichages num\u00e9riques dynamiques dans les zones \u00e0 fort achalandage.<\/p>\n<p><strong>L\u2019outil cl\u00e9 :<\/strong> des \u00e9crans interactifs et cr\u00e9atifs qui valorisent la marque du commanditaire tout en enrichissant l\u2019exp\u00e9rience des participants.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/increase-sponsorship.jpg\" alt=\"\u00c9cran num\u00e9rique dynamique pr\u00e9sentant une publicit\u00e9 dans un salon professionnel.\"\/><\/p>\n<p>Ces outils fournissent aussi des donn\u00e9es sur l\u2019efficacit\u00e9 des publicit\u00e9s. Les \u00e9v\u00e9nements utilisant la technologie pour les commandites constatent une <a href=\"https:\/\/www.sponsorunited.com\/products\" target=\"_blank\">hausse de 20 %<\/a> de satisfaction chez les commanditaires \u2014 ce qui favorise leur fid\u00e9lit\u00e9.<\/p>\n<h3>Strat\u00e9gies gagnantes pour augmenter le ROE des \u00e9v\u00e9nements<\/h3>\n<h5><strong>1. Multipliez les occasions d\u2019interaction<\/strong><\/h5>\n<p><strong>D\u00e9fi :<\/strong> l\u2019engagement des participants est un objectif cl\u00e9, mais les attentes post-pand\u00e9miques et la baisse de l\u2019attention compliquent la t\u00e2che.<\/p>\n<p><strong>Solution :<\/strong> int\u00e9grez sondages et Q&amp;R en direct pour dynamiser vos sessions.<\/p>\n<p><strong>L\u2019outil cl\u00e9 :<\/strong> des applis comme <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">Polling+<\/a> ou <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">Chime Live\u2120<\/a> pour activer la participation et personnaliser le contenu.<\/p>\n<ul>\n<li>Q&amp;R\/sondages en direct<\/li>\n<li>Suggestions de th\u00e8mes et votes des participants<\/li>\n<li>Fonction clavardage et int\u00e9gration aux r\u00e9seaux sociaux<\/li>\n<\/ul>\n<h5><strong>2. Stimulez les sens pour renforcer l\u2019apprentissage<\/strong><\/h5>\n<p><strong>D\u00e9fi :<\/strong> un des aspects cl\u00e9s du ROE est l\u2019impact \u00e9ducatif, qui d\u00e9pend de la r\u00e9tention et de l\u2019engagement.<\/p>\n<p><strong>Solution :<\/strong> cr\u00e9ez des environnements immersifs multisensoriels qui captivent et favorisent la m\u00e9moire.<\/p>\n<p>Les recherches montrent que l\u2019apprentissage immersif peut am\u00e9liorer la r\u00e9tention de <a href=\"https:\/\/inclusiveteach.com\/2022\/08\/31\/immersive-reality-storytelling-collaboration-multi-sensory-learning\" target=\"_blank\">jusqu\u2019\u00e0 75 %<\/a>. Et 85 % des planificateurs croient que cela stimule l\u2019engagement.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/03\/engage-the-senses.jpg\" alt=\"Participants observant un \u00e9cran immersif vibrant repr\u00e9sentant une jungle.\"\/><\/p>\n<h5><strong>3. Utilisez des outils de r\u00e9seautage \u00ab matchmaking \u00bb<\/strong><\/h5>\n<p><strong>D\u00e9fi :<\/strong> les connexions \u00e9tablies en personne sont un des atouts majeurs des \u00e9v\u00e9nements. Mais elles n\u00e9cessitent un juste \u00e9quilibre entre spontan\u00e9it\u00e9 et interactions guid\u00e9es.<\/p>\n<p><strong>Solution :<\/strong> int\u00e9grez du temps et des outils de r\u00e9seautage personnalis\u00e9 pour favoriser des rencontres pertinentes.<\/p>\n<p><strong>L\u2019outil cl\u00e9 :<\/strong> une plateforme comme <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">Chime Live\u2120<\/a>, qui propose des suggestions bas\u00e9es sur les int\u00e9r\u00eats, le secteur et le r\u00f4le professionnel.<\/p>\n<p>Ce r\u00e9seautage cibl\u00e9 enrichit l\u2019exp\u00e9rience, augmente la satisfaction et am\u00e9liore \u00e0 la fois le ROE et le ROI li\u00e9 aux connexions.<\/p>\n<h3>La force du partenariat<\/h3>\n<p>En appliquant ces strat\u00e9gies, les planificateurs peuvent maximiser le potentiel de leurs \u00e9v\u00e9nements, tant sur le plan financier que sur l\u2019exp\u00e9rience des participants.<\/p>\n<p>Choisir un partenaire de production \u00e9v\u00e9nementielle complet comme Encore est un atout pr\u00e9cieux : strat\u00e9gie, cr\u00e9ativit\u00e9, technologie et production pour atteindre vos objectifs de ROI et ROE.<\/p>\n<p><a href=\"https:\/\/www.encore-emea.com\/contact-us\/\">Cliquez ici<\/a> pour planifier une consultation gratuite !<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/create.encoreglobal.com\/eSubscribe\"><strong>Abonnez-vous pour plus de conseils, outils et id\u00e9es pour planificateurs !<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a 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17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/creez-un-contenu-devenement-convaincant-3-essentiels-du-storytelling\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Cr\u00e9ez un contenu d\u2019\u00e9v\u00e9nement convaincant : 3 essentiels du storytelling<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" 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href=\"https:\/\/www.encore-emea.com\/fr\/tag\/theme-development-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">D\u00e9veloppement de th\u00e8me <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/attendee-engagement-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Engagement des participants <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/event-education-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Formation \u00e9v\u00e9nementielle <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/storytelling-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Narration <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/roe-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Rendement de l\u2019exp\u00e9rience (ROE) <\/span><\/a> <a href=\"https:\/\/www.encore-emea.com\/fr\/tag\/roi-fr\/\" target=\"_self\" class=\"bg--purple tag\"><span clss=\"text text--sm\">Retour sur investissement (ROI) <\/span><\/a><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":6225,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[326,222,233,340,252,253],"class_list":["post-8124","industry-insights","type-industry-insights","status-publish","has-post-thumbnail","hentry","tag-theme-development-fr","tag-attendee-engagement-fr","tag-event-education-fr","tag-storytelling-fr","tag-roe-fr","tag-roi-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le guide du planificateur d\u2019\u00e9v\u00e9nements : strat\u00e9gies pour propulser votre ROI et ROE | Encore\u00ae<\/title>\n<meta name=\"robots\" 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