{"id":8180,"date":"2024-03-17T01:10:05","date_gmt":"2024-03-17T01:10:05","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8180"},"modified":"2025-08-22T18:49:20","modified_gmt":"2025-08-22T18:49:20","slug":"decoder-limpact-des-evenements-guide-des-planificateurs-sur-le-roi-et-le-roe","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/decoder-limpact-des-evenements-guide-des-planificateurs-sur-le-roi-et-le-roe\/","title":{"rendered":"D\u00e9coder l\u2019impact des \u00e9v\u00e9nements : guide des planificateurs sur le ROI et le ROE"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>D\u00e9coder l\u2019impact des \u00e9v\u00e9nements : guide des planificateurs sur le ROI et le ROE<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_367fa59b2d00f463f266c40f7a057e02\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>D\u00e9coder l\u2019impact des \u00e9v\u00e9nements : guide des planificateurs sur le ROI et le ROE<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">mars 17, 2024 <\/span> <div class=\"text\" data-pinnable><p>Rendre compte des moments intangibles qui ont ajout\u00e9 \u00e0 la magie d\u2019un \u00e9v\u00e9nement peut sembler d\u00e9courageant.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_367fa59b2d00f463f266c40f7a057e02\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/decode-event-impact-planners.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/decode-event-impact-planners-1200x344.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/decode-event-impact-planners-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/decode-event-impact-planners-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/decode-event-impact-planners.jpg\" loading=\"lazy\" alt=\"A woman stands and presents to five colleagues in a conference room, smiling. A large screen displays graphs and the text Event Impact Analysis with bar charts labeled ROI and ROE.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Quelle est la meilleure fa\u00e7on de d\u00e9montrer l\u2019impact aux parties prenantes qui n\u2019ont pas v\u00e9cu l\u2019\u00e9nergie, l\u2019enthousiasme des participants et la qualit\u00e9 des connexions ? Voici le ROI et le ROE \u2014 votre duo dynamique pour capturer les moments marquants qui impressionnent la haute direction, bien au-del\u00e0 des feuilles de calcul et des chiffres d\u2019assistance.<\/p>\n<p><strong>Ensemble, ces mesures peuvent :<\/strong><\/p>\n<ul>\n<li>D\u00e9montrer le succ\u00e8s financier d\u2019un \u00e9v\u00e9nement et vous offrir ce \u00ab moment o\u00f9 l\u2019on montre l\u2019argent \u00bb.<\/li>\n<li>Offrir aux parties prenantes et commanditaires une transparence mesurable sur la <a href=\"https:\/\/www.pcma.org\/roe-return-on-events-study-meetings-industry\/\" target=\"_blank\" rel=\"noopener\"><strong>valeur que vos exp\u00e9riences apportent \u00e0 l\u2019organisation.<\/strong><\/a><\/li>\n<li>Servir de guide sur ce qui a fonctionn\u00e9 et sur quoi se concentrer pour am\u00e9liorer les r\u00e9sultats lors de futurs \u00e9v\u00e9nements.<\/li>\n<li>Contribuer \u00e0 l\u2019engagement et \u00e0 la satisfaction des participants \u2014 l\u2019indicateur cl\u00e9 de performance (KPI) le plus important pour d\u00e9terminer le succ\u00e8s d\u2019un \u00e9v\u00e9nement, selon le <a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2024\/03\/01151749\/H2-2023_PlannerPulseInfographic-r5.pdf\" target=\"_blank\"><strong>dernier Planner Pulse<\/strong><\/a>.<\/li>\n<\/ul>\n<p>La majorit\u00e9 des planificateurs utilisent ces mesures comme un \u00e9l\u00e9ment central de leurs r\u00e9cits de succ\u00e8s en 2024. Deux sur trois suivent le ROI des \u00e9v\u00e9nements, tandis que 55 % mesurent le ROE.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"custom-html-container\"><style>\r\n@media (min-width: 768px) {\r\n  .results.results .col-sm-6, .steps.results .col-sm-6 {\r\n    width: 50% !important;\r\n  }\r\n}\r\n<\/style><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"results\"><div class=\"container\"><div class=\"row justify-left\">  <div class=\"col-12 col-sm-6 col-lg-3\"><div class=\"step__wrapper\" data-pinnable><p class=\"step__eyebrow text text--sm\">ROI<\/p><p class=\"step__number\"><\/p><p class=\"text text--lg\" data-pinnable>Mesure la performance financi\u00e8re d\u2019un \u00e9v\u00e9nement en comparant les gains nets \u00e0 l\u2019investissement initial, offrant ainsi aux parties prenantes un aper\u00e7u de la rentabilit\u00e9 globale.<\/p><\/div><\/div><div class=\"col-12 col-sm-6 col-lg-3\"><div class=\"step__wrapper\" data-pinnable><p class=\"step__eyebrow text text--sm\">ROE<\/p><p class=\"step__number\"><\/p><p class=\"text text--lg\" data-pinnable>Mesure la valeur d\u2019un \u00e9v\u00e9nement du point de vue des participants, des commanditaires et des organisateurs. Le ROE suit les r\u00e9sultats li\u00e9s aux pens\u00e9es, aux \u00e9motions et aux comportements.<\/p><\/div><\/div> <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>ROI et ROE pour les \u00e9v\u00e9nements : ma\u00eetriser les mesures<\/h3>\n<p>Pour mesurer avec pr\u00e9cision le ROI et le ROE, vous devez tenir compte \u00e0 la fois des indicateurs tangibles et intangibles. Des retomb\u00e9es financi\u00e8res aux aspects qualitatifs, comme la satisfaction des participants, savoir quoi suivre \u2014 et comment \u2014 permet de mettre en lumi\u00e8re les nombreuses facettes de l\u2019exp\u00e9rience \u00e9v\u00e9nementielle.<\/p>\n<p>Voici quelques mesures courantes que vos pairs suivent dans chaque cat\u00e9gorie :<\/p>\n<h3>Mesures du ROI<\/h3>\n<p><strong>Indicateurs financiers<\/strong><\/p>\n<ul>\n<li>Revenus g\u00e9n\u00e9r\u00e9s par l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Co\u00fbt d\u2019organisation de l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Marge b\u00e9n\u00e9ficiaire.<\/li>\n<\/ul>\n<p><strong>G\u00e9n\u00e9ration de prospects<\/strong><\/p>\n<ul>\n<li>Nombre de prospects g\u00e9n\u00e9r\u00e9s pendant l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Taux de conversion des prospects en clients.<\/li>\n<\/ul>\n<p><strong>Valeur des commandites<\/strong><\/p>\n<ul>\n<li>Nombre de prospects g\u00e9n\u00e9r\u00e9s pour les commanditaires.<\/li>\n<li>Nombre estim\u00e9 d\u2019impressions publicitaires, selon l\u2019achalandage, la visibilit\u00e9 et la dur\u00e9e d\u2019exposition.<\/li>\n<\/ul>\n<p><strong>Co\u00fbt par participant<\/strong><\/p>\n<ul>\n<li>Calcul du co\u00fbt par participant.<\/li>\n<\/ul>\n<p><strong>Indicateurs de vente<\/strong><\/p>\n<ul>\n<li>Augmentation des ventes attribu\u00e9es \u00e0 l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Co\u00fbts d\u2019acquisition de clients.<\/li>\n<\/ul>\n<p><strong>Port\u00e9e marketing<\/strong><\/p>\n<ul>\n<li>Impact de l\u2019\u00e9v\u00e9nement sur la notori\u00e9t\u00e9 de la marque.<\/li>\n<li>Impressions et engagement sur les m\u00e9dias sociaux.<\/li>\n<\/ul>\n<h3>Mesures du ROE<\/h3>\n<p><strong>Exp\u00e9rience des participants<\/strong><\/p>\n<ul>\n<li>Niveau de satisfaction des participants.<\/li>\n<li>Commentaires sur les activit\u00e9s et le contenu de l\u2019\u00e9v\u00e9nement.<\/li>\n<\/ul>\n<p><strong>Succ\u00e8s du r\u00e9seautage<\/strong><\/p>\n<ul>\n<li>Nombre de nouvelles connexions \u00e9tablies.<\/li>\n<li>Qualit\u00e9 des occasions de r\u00e9seautage.<\/li>\n<\/ul>\n<p><strong>Impact \u00e9ducatif<\/strong><\/p>\n<ul>\n<li>Efficacit\u00e9 des sessions \u00e9ducatives.<\/li>\n<li>Connaissances acquises par les participants.<\/li>\n<\/ul>\n<p><strong>Engagement des participants<\/strong><\/p>\n<ul>\n<li>Niveau d\u2019interaction pendant l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Participation des participants aux discussions et activit\u00e9s.<\/li>\n<\/ul>\n<p><strong>R\u00e9tention du message<\/strong><\/p>\n<ul>\n<li>R\u00e9sultats des sondages et \u00e9valuations post-\u00e9v\u00e9nement.<\/li>\n<li>Niveaux d\u2019interaction pendant les sessions.<\/li>\n<\/ul>\n<p><strong>Perception de la marque<\/strong><\/p>\n<ul>\n<li>Comment l\u2019\u00e9v\u00e9nement am\u00e9liore l\u2019image de la marque.<\/li>\n<li>Perception des valeurs de l\u2019organisation.<\/li>\n<\/ul>\n<p><strong>Cr\u00e9ation de communaut\u00e9<\/strong><\/p>\n<ul>\n<li>Croissance et engagement de la communaut\u00e9 de l\u2019\u00e9v\u00e9nement.<\/li>\n<li>Relations \u00e0 long terme favoris\u00e9es.<\/li>\n<\/ul>\n<p>Nouveau dans la mesure du ROE ? La plupart des planificateurs l\u2019\u00e9valuent gr\u00e2ce aux sondages et \u00e0 la participation, selon le <a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2024\/03\/01151749\/H2-2023_PlannerPulseInfographic-r5.pdf\" target=\"_blank\"><strong>dernier Planner Pulse<\/strong><\/a>.<\/p>\n<h3>Montrez-moi les retomb\u00e9es : strat\u00e9gies pour maximiser le ROI et le ROE<\/h3>\n<p>Poser les bonnes questions durant la planification peut vous aider \u00e0 identifier les occasions d\u2019augmenter les retomb\u00e9es dans chaque domaine.<\/p>\n<p><strong>Questions essentielles<\/strong><\/p>\n<ul>\n<li>Quels sont les objectifs de l\u2019\u00e9v\u00e9nement ?<\/li>\n<li>Quel est le public cible ?<\/li>\n<li>Quel est mon budget ?<\/li>\n<li>Quels sont mes KPI d\u2019\u00e9v\u00e9nement ?<\/li>\n<\/ul>\n<h3>Conseils pour maximiser le ROI<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/tips-for-delivering-a-high-roi.jpg\" alt=\"Une femme pr\u00e9sente devant un tableau blanc rempli de graphiques et de notes autocollantes.\"\/><\/p>\n<ul>\n<li><strong>Fixez des objectifs clairs :<\/strong> d\u00e9finissez des buts pr\u00e9cis et mesurables, align\u00e9s sur la strat\u00e9gie d\u2019affaires.<\/li>\n<li><strong>Ciblez le bon public :<\/strong> adaptez vos efforts de marketing pour attirer les participants \u00e0 forte valeur.<\/li>\n<li><strong>Budg\u00e9tisation efficace :<\/strong> cr\u00e9ez un budget complet et allouez les ressources aux domaines ayant le plus grand potentiel de ROI.<\/li>\n<li><strong>Optimisation des commandites :<\/strong> \u00e9tablissez des partenariats strat\u00e9giques et maximisez la visibilit\u00e9 des commanditaires.<\/li>\n<li><strong>Maximisez la technologie :<\/strong> utilisez les outils technologiques pour suivre les indicateurs cl\u00e9s. 83 % des planificateurs croient que les exp\u00e9riences immersives augmentent le ROI.<\/li>\n<li><strong>Analyse de donn\u00e9es :<\/strong> mesurez et suivez les indicateurs pour affiner vos strat\u00e9gies.<\/li>\n<\/ul>\n<h3>Conseils pour maximiser le ROE<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2024\/03\/tips-for-delivering-a-high-roi-2.jpg\" alt=\"Participants en tenue professionnelle r\u00e9seautant et discutant lors d\u2019un \u00e9v\u00e9nement.\"\/><\/p>\n<ul>\n<li><strong>Approche centr\u00e9e sur les participants :<\/strong> adaptez l\u2019exp\u00e9rience aux besoins diversifi\u00e9s.<\/li>\n<li><strong>Contenu engageant :<\/strong> int\u00e9grez des \u00e9l\u00e9ments interactifs, ateliers et occasions de r\u00e9seautage.<\/li>\n<li><strong>Facilitation du r\u00e9seautage :<\/strong> pr\u00e9voyez des sessions structur\u00e9es et des outils comme Chime Live\u2120.<\/li>\n<li><strong>Innovation technologique :<\/strong> offrez des exp\u00e9riences m\u00e9morables gr\u00e2ce \u00e0 la technologie et \u00e0 des \u00e9l\u00e9ments sensoriels.<\/li>\n<li><strong>Valeur \u00e9ducative :<\/strong> proposez des conf\u00e9renciers de qualit\u00e9 et encouragez les \u00e9changes.<\/li>\n<li><strong>Engagement post-\u00e9v\u00e9nement :<\/strong> maintenez l\u2019interaction par des suivis, sondages et plateformes communautaires.<\/li>\n<li><strong>R\u00e9troaction :<\/strong> recueillez les commentaires pour am\u00e9liorer les futurs \u00e9v\u00e9nements.<\/li>\n<li><strong>Cr\u00e9ation de communaut\u00e9 :<\/strong> favorisez la collaboration et le sentiment d\u2019appartenance.<\/li>\n<\/ul>\n<p>Combiner ces strat\u00e9gies peut transformer votre \u00e9v\u00e9nement en catalyseur de relations durables, de loyaut\u00e9 envers la marque et de succ\u00e8s continu. Travailler avec un partenaire de production complet comme Encore peut \u00eatre un atout pr\u00e9cieux. Nos experts vous aideront \u00e0 d\u00e9finir la strat\u00e9gie et livrer des solutions cr\u00e9atives, techniques et de production qui soutiennent vos objectifs de ROI et de ROE.<\/p>\n<p><a href=\"https:\/\/www.encore-emea.com\/contact-us\/\">Cliquez ici<\/a> pour planifier une consultation gratuite !<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/3-steps-to-elevate-event-education-2\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">3 \u00e9tapes pour \u00e9lever la formation \u00e9v\u00e9nementielle<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a 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13.852 6.30473C13.3862 6.82988 13.1532 7.73965 13.1532 9.04142V10.2396H17.5789L16.3917 13.6346H13.1532V13.6272Z\"\/><\/svg> <\/a><a class=\"share-socials__link\" onclick=\"shareOnTwitter()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.30253 3H2L9.47261 13.272L2.47803 21.8889H5.70973L11 15.3717L15.6975 21.829H22L14.3103 11.2585L14.3239 11.2768L20.9449 3.12H17.7132L12.7963 9.17733L8.30253 3ZM5.47888 4.79895H7.44094L18.5211 20.0299H16.5591L5.47888 4.79895Z\"\/><\/svg> <\/a><a class=\"share-socials__link\" onclick=\"shareOnLinkedIn()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6.5167 8.57707H2.33752V21.9042H6.5167V8.57707Z\"\/><path d=\"M17.8212 8.28769C17.6671 8.26843 17.5034 8.2588 17.3397 8.24917C14.9998 8.15288 13.6806 9.53952 13.2183 10.1365C13.0932 10.3002 13.0354 10.3965 13.0354 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<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":6203,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[326,222,233,340,252,253],"class_list":["post-8180","industry-insights","type-industry-insights","status-publish","has-post-thumbnail","hentry","tag-theme-development-fr","tag-attendee-engagement-fr","tag-event-education-fr","tag-storytelling-fr","tag-roe-fr","tag-roi-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9coder l\u2019impact des \u00e9v\u00e9nements : guide des planificateurs sur le ROI et le ROE | Encore\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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