{"id":8182,"date":"2024-01-03T18:30:00","date_gmt":"2024-01-03T18:30:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8182"},"modified":"2025-08-22T19:05:53","modified_gmt":"2025-08-22T19:05:53","slug":"exploiter-la-puissance-des-experiences-immersives-pour-stimuler-lapprentissage-et-lengagement","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/exploiter-la-puissance-des-experiences-immersives-pour-stimuler-lapprentissage-et-lengagement\/","title":{"rendered":"Exploiter la puissance des exp\u00e9riences immersives pour stimuler l\u2019apprentissage et l\u2019engagement"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Exploiter la puissance des exp\u00e9riences immersives pour stimuler l\u2019apprentissage et l\u2019engagement<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_d9fb8fe37c0b3b77648162caf85be608\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Exploiter la puissance des exp\u00e9riences immersives pour stimuler l\u2019apprentissage et l\u2019engagement<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">janvier 03, 2024 <\/span> <div class=\"text\" data-pinnable><p>Comment am\u00e9liorer l\u2019apprentissage, la m\u00e9moire et l\u2019humeur gr\u00e2ce aux croisements des sens.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_d9fb8fe37c0b3b77648162caf85be608\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f089b4c389ff-1920-x-550.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f089b4c389ff-1920-x-550-1200x343.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f089b4c389ff-1920-x-550-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f089b4c389ff-1920-x-550-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f089b4c389ff-1920-x-550.jpg\" loading=\"lazy\" alt=\"event where cookies are being shared\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Le chef-d\u2019\u0153uvre de Marcel Proust, <em>\u00c0 la recherche du temps perdu<\/em>, commence avec le narrateur savourant le go\u00fbt, le toucher et l\u2019odeur d\u2019un biscuit tremp\u00e9 dans du th\u00e9. Cette simple exp\u00e9rience multisensorielle le transporte dans son enfance, amor\u00e7ant une aventure litt\u00e9raire \u00e9pique.<\/p>\n<p>De la m\u00eame mani\u00e8re, ce que les participants touchent, go\u00fbtent et sentent lors de votre \u00e9v\u00e9nement peut \u00e9voquer des souvenirs et des \u00e9motions positives, rendant l\u2019exp\u00e9rience inoubliable.<\/p>\n<p>Il existe un lien profond entre nos sens et la fa\u00e7on dont nous apprenons, traitons les \u00e9motions et interagissons avec les autres.<\/p>\n<p>Pensez aux b\u00e9b\u00e9s : lorsqu\u2019ils sont contrari\u00e9s, on les r\u00e9conforte par le toucher; lorsqu\u2019ils explorent, ils mettent les objets dans leur bouche; et leur volont\u00e9 de manger d\u00e9pend de l\u2019odeur. M\u00eame adultes, ces sens continuent d\u2019influencer nos impressions des lieux, des personnes et des exp\u00e9riences.<\/p>\n<p>C\u2019est pourquoi il est essentiel d\u2019int\u00e9grer les sens \u00e0 vos \u00e9v\u00e9nements. Dans la premi\u00e8re partie de notre s\u00e9rie, nous avons montr\u00e9 comment <a href=\"https:\/\/www.encore-emea.com\/fr\/soundscapes-of-engagement-leveraging-audio-technology-for-memorable-events\/\">le son influence l\u2019engagement<\/a>. Voyons maintenant comment le toucher, le go\u00fbt et l\u2019odorat peuvent enrichir la conception de vos exp\u00e9riences.<\/p>\n<h3>L\u2019effet du toucher sur la connexion sociale et l\u2019apprentissage<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_391956294-1200x700-1.jpg\" alt=\"Un groupe de personnes assises en cercle, souriantes et enlac\u00e9es dans une atmosph\u00e8re conviviale.\" \/><\/p>\n<p>Le toucher est un puissant vecteur de lien social. \u00catre touch\u00e9 lib\u00e8re des \u00ab hormones du bonheur \u00bb, comme la s\u00e9rotonine. Lors des conf\u00e9rences, les accolades sont devenues un rituel social qui am\u00e9liore l\u2019humeur. De plus, manipuler un objet aide \u00e0 mieux se concentrer. Par exemple, des applis comme <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/event-types\/hybrid-virtual\/\">Chime Live<\/a> permettent aux participants de zoomer sur les diapositives et poser des questions directement, les maintenant attentifs et engag\u00e9s.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/11\/CatchBox-1200x700-1.jpg\" alt=\"Microphone cube orange Catchbox lanc\u00e9 dans le public.\" \/><\/p>\n<p>Le toucher renforce aussi l\u2019aspect ludique. Un micro jetable Catchbox provoque sourires et rires tout en dynamisant les interactions. Les technologies immersives comme la r\u00e9alit\u00e9 virtuelle (VR), augment\u00e9e (AR) ou mixte (MR) enrichissent encore l\u2019apprentissage, favorisant la r\u00e9solution de probl\u00e8mes et l\u2019engagement.<\/p>\n<p><strong>D\u00e9couvrez plus d\u2019id\u00e9es dans le guide <em>Exploiter le potentiel du toucher avec la technologie<\/em>, disponible.<\/strong><\/p>\n<h3>L\u2019effet du go\u00fbt sur l\u2019exp\u00e9rience et la m\u00e9moire<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Langham-Chicago-2018_A-Night-at-the-Langham_Band_Lounge-1200x700-1.jpg\" alt=\"Salon \u00e9l\u00e9gant avec desserts, chandelles et orchestre jazz sur sc\u00e8ne.\" \/><\/p>\n<p>Les pros de l\u2019\u00e9v\u00e9nementiel savent que la pr\u00e9sentation des plats influence leur go\u00fbt. Des recherches confirment que l\u2019exp\u00e9rience culinaire est plus m\u00e9morable lorsqu\u2019elle est multisensorielle. M\u00eame l\u2019ambiance musicale affecte nos choix alimentaires : une musique douce favorise des choix plus sains, tandis que le bruit incite \u00e0 grignoter davantage.<\/p>\n<p>Avec <strong>Encore Music<\/strong>, vous pouvez choisir des listes musicales pr\u00e9autoris\u00e9es qui encouragent la concentration et la mod\u00e9ration, am\u00e9liorant \u00e0 la fois la sant\u00e9 des participants et l\u2019engagement global.<\/p>\n<h3>Comment l\u2019\u00e9clairage influence la satisfaction culinaire<\/h3>\n<p>L\u2019\u00e9clairage modifie l\u2019ambiance des repas. Une lumi\u00e8re tamis\u00e9e augmente la d\u00e9tente et la satisfaction. Les lampes LED sans fil permettent d\u2019adapter facilement les couleurs selon le th\u00e8me de l\u2019\u00e9v\u00e9nement.<\/p>\n<p>Combin\u00e9s \u00e0 la musique, ces choix transforment un simple repas en exp\u00e9rience m\u00e9morable. Des technologies comme le <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/#projectionmapping\">mapping vid\u00e9o<\/a> peuvent m\u00eame projeter des sc\u00e8nes immersives sur les tables, reliant le contenu de l\u2019assiette \u00e0 l\u2019histoire de l\u2019\u00e9v\u00e9nement.<\/p>\n<p><strong>Pour plus d\u2019id\u00e9es, t\u00e9l\u00e9chargez notre guide <em>Fusion gastronomique<\/em> <a href=\"https:\/\/create.encoreglobal.com\/eInfoRequest?utm_id=taste\">ici<\/a>.<\/strong><\/p>\n<h3>Comment les ar\u00f4mes influencent m\u00e9moire et humeur<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/encoremarketing_ai-f9eb37e53e52-1200x700-1.jpg\" alt=\"Femmes sentant des herbes aromatiques dans des bocaux en verre.\" \/><\/p>\n<p>L\u2019odorat est directement li\u00e9 aux \u00e9motions et \u00e0 la m\u00e9moire. C\u2019est pourquoi certaines odeurs peuvent am\u00e9liorer l\u2019humeur, la productivit\u00e9 et la concentration. Par exemple, le parfum de citron augmente la vigilance et r\u00e9duit les erreurs, tandis que le romarin r\u00e9duit le stress et favorise la d\u00e9tente.<\/p>\n<p><strong>Pour en savoir plus, t\u00e9l\u00e9chargez notre guide <em>Storytelling olfactif<\/em> <a href=\"https:\/\/create.encoreglobal.com\/eInfoRequest?utm_id=scent\">ici<\/a>.<\/strong><\/p>\n<h3>Pourquoi les \u00e9v\u00e9nements multisensoriels sont essentiels<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/Hyatt-Regency-Zurich-Airport-The-Circle_2023_1200x700.jpg\" alt=\"Grande salle de banquet d\u00e9cor\u00e9e avec des lumi\u00e8res violettes et bleues.\" \/><\/p>\n<p>Les principales raisons de participer \u00e0 des \u00e9v\u00e9nements restent l\u2019apprentissage et le r\u00e9seautage. Mais les attentes ont chang\u00e9 : les publics recherchent d\u00e9sormais des exp\u00e9riences non traditionnelles, plus engageantes et immersives. Les \u00e9v\u00e9nements multisensoriels r\u00e9pondent \u00e0 ces besoins en stimulant les zones du cerveau qui favorisent la d\u00e9tente, la connexion et la m\u00e9morisation.<\/p>\n<p><strong>Int\u00e9ress\u00e9 \u00e0 exploiter tous les sens ? <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">Cliquez ici<\/a>.<\/strong><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/les-secrets-de-production-que-tout-planificateur-devrait-connaitre\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Les Secrets De 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