{"id":8183,"date":"2023-11-03T15:00:00","date_gmt":"2023-11-03T15:00:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8183"},"modified":"2025-08-22T19:58:28","modified_gmt":"2025-08-22T19:58:28","slug":"comment-tirer-parti-de-laudio-pour-accroitre-lengagement-lors-de-vos-evenements","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/comment-tirer-parti-de-laudio-pour-accroitre-lengagement-lors-de-vos-evenements\/","title":{"rendered":"Comment tirer parti de l\u2019audio pour accro\u00eetre l\u2019engagement lors de vos \u00e9v\u00e9nements"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Comment tirer parti de l\u2019audio pour accro\u00eetre l\u2019engagement lors de vos \u00e9v\u00e9nements<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_189892b37eede27e18aaa2fe5d317ada\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Comment tirer parti de l\u2019audio pour accro\u00eetre l\u2019engagement lors de vos \u00e9v\u00e9nements<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">novembre 03, 2023 <\/span> <div class=\"text\" data-pinnable><h3><strong>Des effets sonores cibl\u00e9s \u00e0 l\u2019audio immersif : d\u00e9couvrez comment amplifier l\u2019exp\u00e9rience des participants<\/strong><\/h3>\n<p>Les sons suscitent de puissantes \u00e9motions. Les effets sonores d\u2019un film nous font nous pencher avec anticipation ou sursauter de surprise. Une chanson \u00e0 la radio a le pouvoir de nous transporter instantan\u00e9ment ailleurs. \u00c0 l\u2019inverse, lorsqu\u2019on n\u2019entend pas bien, on se d\u00e9sengage. Et quand la qualit\u00e9 sonore est m\u00e9diocre, cela nuit \u00e0 la communication, \u00e0 l\u2019apprentissage et \u00e0 la concentration. C\u2019est pourquoi l\u2019engagement sonore est un outil incontournable pour tout professionnel de l\u2019\u00e9v\u00e9nementiel.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_189892b37eede27e18aaa2fe5d317ada\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_632066242-1920x550-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_632066242-1920x550-1-1200x344.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_632066242-1920x550-1-768x220.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_632066242-1920x550-1-450x129.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2025\/04\/AdobeStock_632066242-1920x550-1.jpg\" loading=\"lazy\" alt=\"haptic feedback\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Selon les <a href=\"https:\/\/newsinhealth.nih.gov\/2018\/01\/sound-health\" target=\"_blank\" rel=\"noopener noreferrer\">National Institutes of Health<\/a>, le son active des zones du cerveau li\u00e9es aux \u00e9motions, \u00e0 la m\u00e9moire et m\u00eame au mouvement. C\u2019est pourquoi de la musique soigneusement choisie, des stingers vid\u00e9o et un son bien produit amplifient l\u2019impact \u00e9motionnel d\u2019un programme et le rendent plus m\u00e9morable. Voyons comment int\u00e9grer l\u2019audio dans vos \u00e9v\u00e9nements peut enrichir l\u2019exp\u00e9rience sur place.<\/p>\n<p>Vous voulez un aper\u00e7u d\u00e9taill\u00e9 des strat\u00e9gies audio qui am\u00e9liorent l\u2019exp\u00e9rience des participants ? <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/\">T\u00e9l\u00e9chargez notre guide gratuit<\/a> pour encore plus de conseils et d\u2019astuces.<\/p>\n<h3>Outils et technologies sonores traditionnels<\/h3>\n<p>Une personne sur huit de plus de 12 ans aux \u00c9tats-Unis souffre d\u2019une perte auditive dans les deux oreilles. Pr\u00e8s de 10 % des adultes \u00e2g\u00e9s de 55 \u00e0 64 ans ont une <a href=\"https:\/\/www.nidcd.nih.gov\/health\/statistics\/quick-statistics-hearing\" target=\"_blank\" rel=\"noopener noreferrer\">perte auditive invalidante<\/a>. Voil\u00e0 pourquoi il est essentiel d\u2019utiliser correctement les outils audio traditionnels pour assurer une qualit\u00e9 sonore optimale.<\/p>\n<p>Ces outils incluent :<\/p>\n<ul>\n<li>Haut-parleurs<\/li>\n<li>Micros<\/li>\n<li>Moniteurs<\/li>\n<li>M\u00e9langeurs audio<\/li>\n<li>Sous-titrage<\/li>\n<li>Traduction simultan\u00e9e<\/li>\n<\/ul>\n<p>Pour am\u00e9liorer la compr\u00e9hension, pensez au sous-titrage en direct. Cela aide autant les personnes malentendantes que les non-anglophones. La traduction simultan\u00e9e, qu\u2019elle soit g\u00e9n\u00e9r\u00e9e par IA ou r\u00e9alis\u00e9e par un interpr\u00e8te, est indispensable pour les \u00e9v\u00e9nements internationaux.<\/p>\n<h3>Cr\u00e9er l\u2019ambiance avec la musique<\/h3>\n<p>La musique influence les attentes et l\u2019humeur de l\u2019audience. Par exemple, du jazz d\u2019ambiance peut <a href=\"https:\/\/www.encore-emea.com\/fr\/encore-music-sets-the-mood-and-enables-planners-to-utilize-properly-licensed-music\/\" target=\"_blank\" rel=\"noopener\">favoriser la d\u00e9tente<\/a> avant d\u2019aborder des sujets difficiles. Apr\u00e8s une journ\u00e9e de r\u00e9unions, une musique rythm\u00e9e peut redonner de l\u2019\u00e9nergie aux participants.<\/p>\n<p>Attention : la musique utilis\u00e9e lors d\u2019\u00e9v\u00e9nements publics doit \u00eatre sous licence. Votre abonnement personnel \u00e0 un service de diffusion en continu ne vous prot\u00e8ge pas contre la responsabilit\u00e9 juridique.<\/p>\n<p>Une solution simple est <a href=\"https:\/\/www.encore-emea.com\/what-we-do\/production-services\/\" target=\"_blank\" rel=\"noopener\">Encore Music<\/a>, qui propose plus de 1 000 listes de lecture sous licence ainsi qu\u2019une biblioth\u00e8que libre de droits de 100 000 pistes, effets et boucles sonores pour \u00e9v\u00e9nements hybrides, vid\u00e9os ou s\u00e9quences d\u2019ouverture\/fermeture.<\/p>\n<h3>Combiner le son avec d\u2019autres sens pour des \u00e9v\u00e9nements inclusifs<\/h3>\n<p>Certaines technologies audio sollicitent aussi le toucher. Par exemple, le micro jetable <a href=\"https:\/\/www.encore-emea.com\/fr\/how-to-create-immersive-event-experiences-with-audiovisual-technology\/\" target=\"_blank\" rel=\"noopener\">Catchbox<\/a> permet aux participants de se lancer le micro, rendant la prise de parole ludique et inclusive. Cela favorise aussi la participation des personnes \u00e0 mobilit\u00e9 r\u00e9duite ou plus introverties.<\/p>\n<h3>Exemples de cr\u00e9ations d\u2019exp\u00e9riences multisensorielles<\/h3>\n<p>Le design sonore ajoute une dimension immersive : vagues et mouettes \u00e9voquent la plage, grillons l\u2019\u00e9t\u00e9. Suspendre des haut-parleurs permet de cr\u00e9er un son directionnel qui se d\u00e9place dans la salle et renforce l\u2019immersion.<\/p>\n<p>L\u2019audio cibl\u00e9 peut aussi cr\u00e9er des zones sonores. Tr\u00e8s utilis\u00e9 dans les mus\u00e9es ou salons, ce type de son ne s\u2019entend que dans un rayon restreint, \u00e9vitant les interf\u00e9rences entre espaces voisins.<\/p>\n<h3>Audio \u00e9v\u00e9nementiel de nouvelle g\u00e9n\u00e9ration<\/h3>\n<p>Les technologies sans fil permettent d\u2019organiser des \u00ab conf\u00e9rences silencieuses \u00bb : les participants \u00e9coutent via des \u00e9couteurs sans fil, ce qui rend possible plusieurs pr\u00e9sentations dans un m\u00eame espace. Ils n\u2019ont qu\u2019\u00e0 changer de fr\u00e9quence ou enlever leurs \u00e9couteurs pour passer \u00e0 autre chose.<\/p>\n<p>L\u2019audio peut aussi servir \u00e0 des exp\u00e9riences synchronis\u00e9es, comme les <a href=\"https:\/\/improveverywhere.com\/2023\/06\/21\/mp3-experiment-eighteen-full-details\/\" target=\"_blank\" rel=\"noopener\">MP3 Experiments d\u2019Improv Everywhere<\/a>, o\u00f9 chaque participant vit une exp\u00e9rience individuelle tout en contribuant \u00e0 une action collective.<\/p>\n<h3>Les avantages de collaborer avec des partenaires audio exp\u00e9riment\u00e9s<\/h3>\n<p>Un son de qualit\u00e9 est la base de tout \u00e9v\u00e9nement. Sans cela, le public se d\u00e9sengage. \u00c0 l\u2019inverse, un son clair favorise l\u2019attention, la connexion et le plaisir. C\u2019est un outil essentiel pour cr\u00e9er des exp\u00e9riences m\u00e9morables.<\/p>\n<p>Un partenaire audio exp\u00e9riment\u00e9 veillera \u00e0 ce que tous soient entendus et pourra recommander des solutions innovantes comme le son directionnel ou des signaux sonores engageants. S\u2019il fait partie de votre \u00e9quipe technique globale, vous b\u00e9n\u00e9ficiez d\u2019une int\u00e9gration harmonieuse de tous les \u00e9l\u00e9ments de votre \u00e9v\u00e9nement.<\/p>\n<p>Vous souhaitez d\u00e9couvrir plus de solutions audio pour concevoir des \u00e9v\u00e9nements immersifs et inoubliables ? T\u00e9l\u00e9chargez notre guide <em>Symphonie du son : orchestrer des connexions \u00e9motionnelles<\/em>.<\/p>\n<p><a href=\"https:\/\/create.encoreglobal.com\/eInfoRequest?utm_id=sound\">D\u00e9bloquer la puissance du son avec mon guide gratuit<\/a><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3 blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/comment-creer-des-experiences-evenementielles-immersives-avec-la-technologie-audiovisuelle\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Comment cr\u00e9er des exp\u00e9riences \u00e9v\u00e9nementielles 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