{"id":8191,"date":"2023-02-10T01:07:00","date_gmt":"2023-02-10T01:07:00","guid":{"rendered":"https:\/\/encorecanada.wpenginepowered.com\/?post_type=industry-insights&#038;p=8191"},"modified":"2025-08-22T20:16:17","modified_gmt":"2025-08-22T20:16:17","slug":"6-facons-dameliorer-vos-evenements-en-personne-grace-a-une-plateforme-evenementielle","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/6-facons-dameliorer-vos-evenements-en-personne-grace-a-une-plateforme-evenementielle\/","title":{"rendered":"6 fa\u00e7ons d\u2019am\u00e9liorer vos \u00e9v\u00e9nements en personne gr\u00e2ce \u00e0 une plateforme \u00e9v\u00e9nementielle"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-emea.com\/fr\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Accueil <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>6 fa\u00e7ons d\u2019am\u00e9liorer vos \u00e9v\u00e9nements en personne gr\u00e2ce \u00e0 une plateforme \u00e9v\u00e9nementielle<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"single-resource-hero\" id=\"block_c64497d93a85aef494eedce2237426cd\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>6 fa\u00e7ons d\u2019am\u00e9liorer vos \u00e9v\u00e9nements en personne gr\u00e2ce \u00e0 une plateforme \u00e9v\u00e9nementielle<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">f\u00e9vrier 10, 2023 <\/span> <div class=\"text\" data-pinnable><p>Les humains sont sociaux par nature. Nous sommes pouss\u00e9s \u00e0 cr\u00e9er des liens et \u00e0 vivre des moments d\u2019appartenance. C\u2019est l\u00e0 que les \u00e9v\u00e9nements en personne excellent : ils r\u00e9pondent \u00e0 ce besoin humain inn\u00e9 tout en favorisant un sentiment de communaut\u00e9. En rassemblant les participants, vous permettez des \u00e9changes \u00e0 plusieurs niveaux : communication directe, signaux non verbaux ou encore une poign\u00e9e de main avec un pair de l\u2019industrie. Tous ces \u00e9l\u00e9ments enrichissent la programmation d\u2019un \u00e9v\u00e9nement en personne et activent votre auditoire. Mais profitez-vous pleinement des occasions d\u2019accro\u00eetre votre impact dans un contexte de plus en plus technologique?<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_c64497d93a85aef494eedce2237426cd\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/02\/6-ways-to-enhance-your-in-person-events.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/02\/6-ways-to-enhance-your-in-person-events-1200x513.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/02\/6-ways-to-enhance-your-in-person-events-768x328.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/02\/6-ways-to-enhance-your-in-person-events-450x192.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-emea.com\/wp-content\/uploads\/2023\/02\/6-ways-to-enhance-your-in-person-events.jpg\" loading=\"lazy\" alt=\"A tablet screen displays a digital presentation with charts and a speaker, while blurred tablets and hands are visible in the background. The scene suggests a tech or business meeting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"button-list\" data-locked><div class=\"container container--fluid\"><div class=\"button-list-content centered\"><div class=\"headline\"><\/div><div class=\"description\"><\/div><div class=\"buttons\">   <a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2022\/09\/09190529\/Event-Platforms-Guidebook-June-2022.pdf\" target=\"\" class=\"btn btn-primary\"><span class=\"btn__text\">Help Me Choose an Event Platform!<\/span>  <\/a>  <\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>Exploiter les capacit\u00e9s num\u00e9riques d\u2019une plateforme \u00e9v\u00e9nementielle peut s\u2019av\u00e9rer un atout pr\u00e9cieux pour le succ\u00e8s de vos \u00e9v\u00e9nements en personne. En int\u00e9grant les technologies interactives de la plateforme, vous stimulez l\u2019engagement, renforcez votre programmation et obtenez des donn\u00e9es pr\u00e9cieuses pour am\u00e9liorer vos \u00e9v\u00e9nements futurs. Vous h\u00e9sitez \u00e0 inclure une plateforme lors de votre prochain \u00e9v\u00e9nement en personne? Voici six avantages \u00e0 le faire \u2014 et t\u00e9l\u00e9chargez gratuitement notre guide pour d\u00e9couvrir encore plus de possibilit\u00e9s.<\/p>\n<p><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2022\/09\/09190529\/Event-Platforms-Guidebook-June-2022.pdf\" target=\"_blank\">Aidez-moi \u00e0 choisir une plateforme \u00e9v\u00e9nementielle!<\/a><\/p>\n<h3>1. Stimuler l\u2019engagement de l\u2019auditoire<\/h3>\n<p>L\u2019environnement influence fortement nos attentes. D\u00e8s l\u2019entr\u00e9e, l\u2019ambiance pr\u00e9pare les participants \u00e0 une exp\u00e9rience d\u00e9contract\u00e9e ou professionnelle. Une plateforme permet de cr\u00e9er cette impression, de capter l\u2019attention et de soutenir un excellent <a href=\"https:\/\/www.encore-emea.com\/fr\/decode-event-impact-planners-guide-to-roi-roe\/\" target=\"_blank\">ROE<\/a> (rendement sur l\u2019exp\u00e9rience), qui mesure les pens\u00e9es, \u00e9motions et comportements g\u00e9n\u00e9r\u00e9s.<\/p>\n<h3>2. Renforcer votre programmation<\/h3>\n<p>Plus le contenu est cibl\u00e9, plus il r\u00e9sonne aupr\u00e8s du public. Une plateforme vous aide \u00e0 sonder vos participants avant l\u2019\u00e9v\u00e9nement (sondages, forums, ressources comme livres blancs ou vid\u00e9os), puis \u00e0 prolonger l\u2019engagement apr\u00e8s coup gr\u00e2ce \u00e0 du contenu disponible sur demande. Cela \u00e9largit votre port\u00e9e, nourrit vos canaux marketing et augmente votre ROI. Pas surprenant que 78 % des entreprises utilisant une application \u00e9v\u00e9nementielle affirment qu\u2019elle contribue positivement \u00e0 leur rendement.<\/p>\n<h3>3. Accro\u00eetre la port\u00e9e des commandites<\/h3>\n<p>Une plateforme ouvre de nouvelles options de commandite (banni\u00e8res, image de marque accrue, contenu num\u00e9rique). Comme les enregistrements restent accessibles, les logos et \u00e9l\u00e9ments visuels des commanditaires continuent d\u2019\u00eatre vus, augmentant la valeur de leur investissement et facilitant l\u2019attraction de partenaires.<\/p>\n<h3>4. Faciliter un r\u00e9seautage intelligent<\/h3>\n<p>Un \u00e9v\u00e9nement r\u00e9ussi va au-del\u00e0 de rassembler des gens dans une salle. Une plateforme facilite les rencontres en jumelant participants ayant des int\u00e9r\u00eats ou profils similaires. Cela simplifie les connexions pertinentes, soutient le d\u00e9veloppement professionnel et peut m\u00eame favoriser des relations de mentorat ou des opportunit\u00e9s de carri\u00e8re.<\/p>\n<h3>5. Obtenir des donn\u00e9es pr\u00e9cieuses<\/h3>\n<p>Contrairement aux \u00e9v\u00e9nements traditionnels, une plateforme vous fournit un tableau de bord analytique en temps r\u00e9el. Vous pouvez suivre la participation, l\u2019engagement et les r\u00e9sultats, recueillir des r\u00e9troactions via sondages et raffiner vos contenus futurs. Les fonctions interactives (sondages, Q&amp;R) multiplient les donn\u00e9es utiles pour mieux comprendre votre auditoire.<\/p>\n<h3>6. Impressionner avec des infos utiles<\/h3>\n<p>Une plateforme vous permet de partager une foule d\u2019informations pratiques : agenda d\u00e9taill\u00e9, bios des conf\u00e9renciers, options linguistiques, parcours personnalis\u00e9s, etc. Vous pouvez aussi ajouter des ressources sur la destination, des contacts utiles ou des recommandations locales, rendant l\u2019exp\u00e9rience plus compl\u00e8te et inclusive.<\/p>\n<h3>Int\u00e9grer le num\u00e9rique avec une plateforme<\/h3>\n<p>Selon le <a href=\"https:\/\/www.amexglobalbusinesstravel.com\/press-room\/american-express-meetings-events-global-forecast-optimism-and-growth-in-2022\/\" target=\"_blank\">Global Meetings and Events Forecast 2022<\/a> d\u2019American Express, 73 % des professionnels de l\u2019\u00e9v\u00e9nementiel sont optimistes quant \u00e0 leur capacit\u00e9 \u00e0 utiliser la technologie pour am\u00e9liorer l\u2019exp\u00e9rience des participants.<\/p>\n<p>Avec une plateforme conviviale, accessible sur tous les appareils, vous pouvez insuffler un nouveau souffle \u00e0 vos \u00e9v\u00e9nements et atteindre vos objectifs plus facilement. T\u00e9l\u00e9chargez notre guide \u00ab Event Platforms with Boundless Possibilities \u00bb pour explorer les options.<\/p>\n<p>Vous souhaitez savoir comment Encore peut \u00e9lever vos \u00e9v\u00e9nements gr\u00e2ce \u00e0 ses plateformes int\u00e9gr\u00e9es et solutions strat\u00e9giques? Profitez d\u2019une <a href=\"https:\/\/www.encore-emea.com\/contact-us\/\">consultation gratuite<\/a> avec nos experts et d\u00e9veloppez une exp\u00e9rience transformatrice favorisant communaut\u00e9, inspiration et connexion.<\/p>\n<p><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2022\/09\/09190529\/Event-Platforms-Guidebook-June-2022.pdf\" target=\"_blank\">Aidez-moi \u00e0 choisir une plateforme \u00e9v\u00e9nementielle!<\/a><\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3 blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a 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6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><div class=\"card\"><a href=\"https:\/\/www.encore-emea.com\/fr\/event-planning-resources\/industry-insights\/des-possibilites-sans-limites-pour-lengagement-avant-pendant-et-apres-les-evenements\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">Des possibilit\u00e9s sans limites pour l\u2019engagement avant, pendant et apr\u00e8s les \u00e9v\u00e9nements<\/h3><span class=\"btn btn--link\"><span class=\"btn__text\">View <\/span><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">arrow right<\/title><desc id=\"svgDesc\">arrow right icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.2859 7.29993C12.6726 6.90556 13.3057 6.89929 13.7001 7.28593L17.7001 11.2075C17.8919 11.3956 18 11.6529 18 11.9216C18 12.1902 17.8919 12.4476 17.7001 12.6356L13.7001 16.5572C13.3057 16.9438 12.6726 16.9376 12.2859 16.5432C11.8993 16.1488 11.9056 15.5157 12.2999 15.1291L14.5516 12.9216H7C6.44772 12.9216 6 12.4739 6 11.9216C6 11.3693 6.44772 10.9216 7 10.9216H14.5516L12.2999 8.71407C11.9056 8.32743 11.8993 7.6943 12.2859 7.29993Z\"><\/path><\/svg><\/span><\/div><\/a><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"wrap-share-socials \" data-locked><h4 class=\"title title--md\">Share:<\/h4><div class=\"share-socials\"> <a class=\"share-socials__link\" onclick=\"shareOnFacebook()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M13.1532 13.6272V22H9.24601V13.6272H6V10.2322H9.24601V8.99704C9.24601 4.41124 11.1921 2 15.3097 2C16.5721 2 16.8877 2.1997 17.5789 2.36243V5.72041C16.805 5.58728 16.5871 5.51331 15.7831 5.51331C14.8289 5.51331 14.3179 5.77959 13.852 6.30473C13.3862 6.82988 13.1532 7.73965 13.1532 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