Delivering a fully branded conference experience for Fitness Tech Summit at Kia Oval

OBJECTIVE

The Fitness Tech Summit at Kia Oval brought together professionals from across the fitness and technology industries for two days of keynote presentations, exhibitions and networking. The client wanted to create a professional conference environment that would inspire attendees, showcase the latest innovations in fitness technology and provide exhibitors with an engaging platform to connect with industry professionals.

As the production partner at Kia Oval, Encore was appointed to deliver full technical production and venue branding, with the objective of creating a consistent branded experience that supported impactful presentations, enhanced the attendee journey and adapted seamlessly to the changing requirements of each event space.

SOLUTION

With the event taking place across two spaces over two days and planned alongside a US-based client, careful coordination and a flexible production approach were essential. Working closely with the client throughout the planning process, we managed all technical production and venue branding, coordinating across time zones to finalise every detail ahead of the event. Our in-depth knowledge of Kia Oval enabled us to develop a cohesive branding strategy, ensuring the venue was fully prepared before the client arrived on site.

Beyond the conference spaces, we extended the branding throughout the venue to support a consistent attendee journey, installing stage graphics, floor vinyls and lift wraps. Additional audiovisual equipment, power distribution and display screens were also provided for sponsor exhibition stands, giving exhibitors the infrastructure needed to showcase the latest fitness technology and engage with delegates.

For the opening day in the 175 Suite, we created a bespoke keynote environment featuring a striking 12′ x 48′ dual-screen branded backdrop with integrated projection, supported by our in-house truss system. As the summit moved into the Long Room on the second day, we adapted the production design to suit the smaller space. Rather than replicating the previous setup, a branded step and repeat backdrop with twin 65-inch presentation displays provided a professional presentation environment that maintained the event’s visual identity while aligning with the room layout and client requirements.

By combining technical production, venue branding and proactive project management, we delivered a flexible conference experience that showcased the versatility of Kia Oval’s event spaces. Adapting our approach across two very different room layouts, we created tailored environments for each stage of the summit while maintaining a consistent brand experience for attendees, exhibitors and speakers.