Produced by Encore US, a flagship live event in Las Vegas in 2025 provided a glimpse into the future of meetings and event technology. Drawing on expertise from across EMEA, our team contributed innovative Holobox solutions that enabled real-time connections across continents, complemented by animations from our Creative Services and Commercial Enablement teams to enhance the interactivity of the experience. This was further supported by production expertise from our German studio, which live-streamed content directly onto the exhibition floor through the Holobox within the trade show booth.
From our Frankfurt studio to the Las Vegas booth: enabling global collaboration with Holobox technology
Our EMEA team played a pivotal role in making this possible. Combining Creative Services and Commercial Enablement animation expertise with cutting-edge Holobox technology, we created a live, interactive experience that felt almost like an in-person conversation. Almuth Siemann, Director of Partnership Development at Encore EMEA, joined the event from our Raunheim production studio in Germany, appearing live as a life-size hologram directly in the Las Vegas booth on the showfloor.
The Holobox allows users to interact with someone on the other side of the world as if they were standing just a few feet away. Almuth could speak live while displaying images and motion graphics in three dimensions, creating a far more personal and engaging experience than a typical virtual session.
From our studio in Germany, live appointments were hosted in real time, fully interactive and immersive. Conversations took place just a few feet apart in life-size 3D, enabling discussion of ideas and collaboration on complex topics with clarity and presence.
The response was overwhelmingly positive. The Holobox inspired new ways of thinking about how presentations and events could be delivered. It demonstrated that technology can transform remote interaction, making it immersive, engaging, and human through the combination of creative storytelling and technical innovation.
By blending animation, motion graphics, and holographic technology, our EMEA team created a solution that was visually striking and technically advanced. The experience proved that with the right tools, global collaboration can feel personal and engaging, no matter where in the world you are.
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