IMEX 2026 – Event Design is in your DNA – Encore has event production down to a science

OBJECTIVE

IMEX Frankfurt 2026 brought together the global meetings, events and incentive travel industry in Frankfurt, creating a platform for industry leaders to connect, collaborate and explore the future of live experiences. As an official IMEX partner for the fourth year running, Encore set out to create an immersive activation that positioned the brand as a leader in full-service event production, whilst inspiring planners with innovative approaches to experience design, technology integration and audience engagement.

The objective was to demonstrate how impactful events are intentionally crafted through the fusion of creativity, strategy, and technology, while creating meaningful opportunities to engage customers, partners, and industry professionals on the show floor.

SOLUTION

Encore imagined, designed and delivered an immersive booth experience centred around the theme, “Event Design is in Your DNA – Encore Has Event Production Down to a Science.” The activation was built on the idea that exceptional events are not created by chance; they are designed, tested, refined and powered by the right combination of creativity, technology and strategy. This is event production in action.

At the heart of the booth stood an immersive 360-degree projection dome powered by six synchronised projectors. Acting as the centrepiece of the activation, the dome transported attendees into a dynamic visual storytelling experience designed to showcase Encore’s capabilities in creating transformative live events.

Surrounding the dome, the experience was structured around four key pillars of event production:

Innovative Design

Full-Service Production

Creative Services

Event Technology

Each area demonstrated how Encore delivers fully integrated event solutions, guiding clients from initial concept development through to technical execution and live event delivery.

The activation was designed to showcase how Encore combines creativity, production expertise, and advanced event technology to create memorable experiences at every scale. Through immersive environments, engaging content, and strategic storytelling, the booth served as both a demonstration of capability and a source of inspiration for event professionals attending IMEX Frankfurt.