Every event has the potential to spark something greater: excitement, inspiration, connection. At IMEX Frankfurt this May, Encore is bringing that idea to life, inviting attendees inside our Design Lab to experience how Event Production transforms ideas into unforgettable experiences. 

At the heart of our IMEX activation lies a simple truth. Great events do not happen by chance. They are designed, tested, refined, and powered by the right combination of creativity, technology, and strategy. This is Event Production in action. 

Within The Encore Design Lab, you can see first hand how our approach turns creative concepts into immersive, high‑impact events. Drawing on years of practical innovation and global delivery, we have refined our methods to ensure that every event becomes a catalyst for connection and inspiration. 

If you’re attending IMEX Frankfurt this May, visit Encore in Hall 9, Booth 9004 and step inside our Design Lab. Discover how Event Production turns ideas into powerful, memorable experiences — and why Event Design is in Your DNA. 

Meet the Encore specialists behind our Event Production approach — from creative design to technical production. 

IMEX attendees can book meetings with our team directly via the IMEX portal, or visit us to connect in person and explore how Event Production can elevate your next event. 

Design events that resonate with today’s diverse workforce. Audiences now span multiple generations, each with different expectations, attention spans and ways of valuing time. Learn from data, psychology and practical insight to understand what drives engagement—and how to apply it to your next meeting or event. Explore customized journeys, immersive formats and strategies for creating meaningful connection that turns passive attendees into active participants.

Global trends are rapidly reshaping live events, increasing complexity across design, technology and logistics. Explore how early, transparent collaboration between planners, partners and suppliers plays a critical role in navigating uncertainty and delivering successful live experiences in a shifting global environment.

Connection is the industry’s top priority, yet most events dedicate a quarter or less of their programming to it. Keynotes still drive registration, but the format is being reinvented. Julius Solaris, Founder at Boldpush, and Amanda Armstrong, SVP of Communications and Industry Relations at Encore, debut The Experience Design Report, sharing what a survey of 447 event professionals reveals about designing experiences that deliver.

Join us live for this panel on Wednesday 20 May 2026, 14:00 – 15:00 PM in Hall 9, Booth 9004

Find more details on the IMEX portal 

Discover how transparent collaboration can drive trust, resilience, and innovation across global events. Don’t miss this opportunity to gain valuable insights from top leaders shaping the future of the industry.