Radisson Live, Edition II, 2022
We collaborated closely with our client Radisson Hotel Group to deliver the second edition of RADISSON LIVE that took place alongside IMEX Frankfurt 2022. 180 VIP guests were expected for a very unique evening gala event, that should position RHG as the leading brand in Meeting & Events.
Line of business: Hotel Meeting & Events
We Delivered: Technical Execution
Following the highly successful launch of RADISSON LIVE in 2021, the client raised the bar and set the highest expectations with the second edition. The aim was to create a truly immersive event experience that showcases the best of RHG’s M&E capabilities, raise awareness of their focus hotels and new openings, re-connect with their key customers after the pandemic, and to connect the audience with inspiring speakers and content delivered in a visually spectacular way that stimulates the senses.
Inspired by the Van Gogh Alive exhibition, the world’s most visited immersive multi-sensory experience, our aim was to transform the ballroom at Radisson Blu, Frankfurt, into an immersive space.
The ballroom was equipped with a mammoth 270-degree LED wall that immersed the guests in the spectacular Radisson content – giving the audience the feeling of being part of the production instead of just spectators. The content thus became a lasting all-round experience for the audience, who experienced real goosebump moments.
Through our combined digital and production services, we were able to support Radisson Hotel Group from the planning right through to the implementation of the event. To connect the exceptional network of industry peers and to add more interaction to the event experience following 2021 feedback. We used our own Chime Go Agenda to provide a sustainable, paperless agenda accessible at the attendees’ fingertips and to facilitate the submission of questions via the platform to interact with the speakers.