We’re all spending more time than ever in front of our screens. Almost everyone has used Zoom or Teams for an online meeting in place of a face-to-face meeting, but these solutions can lack engagement and cause screen fatigue.
That’s why Encore developed a suite of industry leading hybrid solutions to ensure your attendees have a superior online experience, stay engaged, and can participate just as they would if they were in the room.
To ensure you’re maximising engagement at your next hybrid event, we’ve put together our top ten tactics to help you elevate the attendee experience, whether they’re in the room or online.
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TACTIC 01 – MAKE IT ENGAGING
…with Interactive Platforms. As any event organiser knows, it can be challenging enough to engage your attendees at your in-person event. When you move that experience online, you’re suddenly faced with a whole new level of distractions. Bursting inboxes, ever-scrolling social news feeds and online shopping are all just one click away. Utilise an interactive virtual event platform that includes advanced features enabling you to make your event as multi-faceted and engaging as an in-person equivalent.
TACTIC 02 – MAKE IT STAND OUT
…with Encore’s Studios. If you want to make your online experience stand out from the crowd, upping your production values are vital and studios are a great way to ensure the quality of your broadcast. Broadcast studios offer a premium level of quality and professionalism for your event. The environment is free of distractions and professionally equipped with branded LED backdrops, furnishings, stage lighting, microphones and broadcast quality cameras.
TACTIC 03 – MAKE IT INTERACTIVE
…with Live Polling & Social Media. Another popular engagement technique is encouraging attendees to get social. It’s a familiar way to bridge the gap between online and in-person attendees whilst amplifying your event’s reach. Encore’s Event Feed software allows you to capture your audience’s Tweets, Facebook and Instagram posts and displays them on screen for all to see. Social conversations extend the impact and influence of the event outside the venue walls. Guests capturing and sharing their favourite moments, keynote insights or sporting goal via their social channels, enables your event to engage a world-wide audience. Even online attendees who couldn’t make it to the live event can join the conversation.
TACTIC 04 – MAKE IT IMMERSIVE
…with Extended Reality. Extended Reality (XR) combines augmented reality, virtual reality and mixed reality to create an immersive experience like no other. Encore has pioneered this technology for the events industry and created the Immersive XR Stage. The technology turns any presentation into a dynamic, 3D visual journey that can be interacted with and edited in real-time. The power of the technology let’s you transport speakers to distant places, stitch speakers from different recordings into one seamless presentation, integrate multimedia animations to make data more meaningful and so much more. The options to design your ultimate environment are virtually limitless.
TACTIC 05 – MAKE IT MEMORABLE
…with Engaging Content. Content is king when it comes to making sure that you get your message heard. In fact, with virtual events your content is one of the single most important considerations that will make or break your success. With all those at-home distractions we’ve talked about, you need to be able to grab your attendee’s attention and keep hold of it. That means there is much more pressure on your content to pack a punch.