Solution
As the general construction company, we delivered the creative concept to complete production technical implementation, working in close collaboration with epicto for the LED technology, lighting, rigging, sound, stage and set construction as well as the planning and production management on site. To create a real wow-effect we realised the illusion of moving buses on Europe’s most beautiful country roads, on the highway or in the city using moving floor projections, even though the vehicles stood still on stage.
A unique three-dimensional brand experience, where virtuality and reality merged together into an almost life-like scenery.
This “Dance of the Giants” required maximum concentration and accurate positioning by the three drivers, who executed the choreography precisely to the centimetre – placing the buses perfectly into the digital projections.
We’re proud to be awarded with the well-known FAMAB Award in Bronze in the category of Brand Activation.