As the world still emerges from the pandemic, the role of face-to-face events has never been more important. While virtual events have been valuable in maintaining connections, they cannot replace the power of in-person gatherings. Above all, they provide a unique chance for networking and relationship building. Of course, they also provide great opportunities for education, training and professional development. And finally, they help connect people and employees to an organisation’s culture – its mission, vision and values.
The rise of remote working during the last years has changed the way employees experience an organisation’s culture. Traditional methods of displaying corporate values, such as posters or similar tools, often are no longer visible for the majority. In-person events are an effective way to build a strong company culture by providing opportunities to experience an organisation’s values, attitudes, and goals first-hand. Meeting professionals consistently emphasise the significance of purposeful face-to-face meetings and events in establishing connections and nurturing a sense of community within dispersed teams and industry networks. Cultivating a thriving organisational culture, where employees feel valued and included, is essential for fostering high employee engagement and driving overall success.
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