Hint: It’s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it’s also meant a ...

Necessity is the mother of all invention, and our current environment has introduced more challenges into our personal and professional lives than anyone could have predicted.    Be it as a planner, partner, or provider in the live events industry, how do we continue to provide value to our customers in a time when we cannot meet face to face? For ...

Happy International Women’s Day! With women making up nearly 77% of the meeting, convention, and event planning industry in the U.S.,* today is a great day for self-reflection. How did I get where I am? Where am I going? What will my future be? One of the subjects I hear the most about from women ...

When it’s time to select your venue, a site visit is one of the most critical steps. Not only do you get to physically step in your space and imagine your event coming to life, it’s a chance to ask the most important questions with your potential venue team. Unfortunately, so many of us are ...

In our series on event Wi-Fi, we’ve uncovered the mysteries of determining bandwidth and the infrastructure that supports it. And while those two aspects are certainly critical to the process, neither one of them would be able to function without a talented group of people pulling the strings. So, the third and final piece to ...

In the first post of our series on meeting Wi-Fi, we broke down bandwidth and the myths around how much you actually need for your meetings. But without a quality infrastructure, bandwidth would never reach the devices – laptops, tablets, smartphones – that we all use. In this second part of our series, we’re looking ...

It happens to everyone. The holiday season creeps up on us and before you know it, it’s November! For us event planners, that usually comes with the annual task of planning a corporate holiday party. We always want to keep both our stakeholders and attendees happy. So here comes the million-dollar question: how can I ...

As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...

When it comes to event planning, the significance of colour cannot be overstated. Just as you carefully select swatches before painting a room, the colours you choose for your event can profoundly affect attendees’ emotions and perceptions. Understanding this psychological impact is key to elevating event atmospheres and memorable experiences. Making informed and careful decisions ...