Of course, understanding the industry landscape is another critical factor in designing meetings and events that resonate with audiences. One trend we’re continuing to see? Demand for in-person experiences remains high, with three in five planners surveyed for the Encore Winter 2022 Planner Pulse anticipating their event attendance to increase by more than 10 percent. The challenge will be to get these audiences to return next year.
To this aim, meeting and event professionals are focused on delivering event experiences that are significant and provide clear advantages for participants. If attendees feel your conference delivered a smooth and streamlined experience, helped them build their networks, connect to the organisation and gain important insights, then they’ll be satisfied and more likely to attend again.
Finding tools to prepare attendees for events, as well as connect and engage them during the in-person experience, isn’t easy. Many of the digital tools people relied on during the pandemic fall flat when events are in person. And, according to the Winter 2022 Planner Pulse Report, there is an expected rise in this event format each quarter.
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