What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organisation’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximising return on these three areas not only benefits attendees, but it also can benefit meeting professionals.
Of course, understanding the industry landscape is another critical factor in designing meetings and events that resonate with audiences. One trend we’re continuing to see? Demand for in-person experiences remains high, with three in five planners surveyed for the Encore Winter 2022 Planner Pulse anticipating their event attendance to increase by more than 10 percent. The challenge will be to get these audiences to return next year.
To this aim, meeting and event professionals are focused on delivering event experiences that are significant and provide clear advantages for participants. If attendees feel your conference delivered a smooth and streamlined experience, helped them build their networks, connect to the organisation and gain important insights, then they’ll be satisfied and more likely to attend again.
Finding tools to prepare attendees for events, as well as connect and engage them during the in-person experience, isn’t easy. Many of the digital tools people relied on during the pandemic fall flat when events are in person. And, according to the Winter 2022 Planner Pulse Report, there is an expected rise in this event format each quarter.
An event platform that delivers end-to-end solutions
A notable exception is the event platform Chime Live. It was developed for use at in-person events, though its capabilities have been expanded to fulfill the needs of any event format.
During the pandemic, its virtual and hybrid event capabilities became much more robust. Now that people are meeting face-to-face again, Chime Live provides an exceptionally flexible platform that can upgrade any event format.
With in-person events, planners can engage audiences before, during and after the program, while also taking elements of the conference off-line. Here are a few key ways this platform can do that and boost the overall impact of your next event.
Manage complex event schedules
With Chime Live, Encore can use the agenda-building tool to create personalised itineraries for participants, based on the customer’s requirements. These individualised tracks may be pushed to separate groups of attendees.
So, for example, if you’re planning a healthcare conference, different tracks could focus on various medical conditions, enabling you to provide targeted information to your audience segments. Alternatively, these sessions can be set up to enable participants to bookmark those they’d like to attend.
Another advantage? These personalised conference schedules can be made available to participants before they arrive onsite. This is especially valuable in helping keep events that feature a number of different breakout sessions running smoothly — and even more valuable if your event sessions are taking place across multiple venues. How? Participants simply need to use their smartphones to access their customised agenda to understand where they need to be and when or choose which sessions best speak to their goals and interests.
Enhance your participants’ learner journey
The tool also gives conference organisers the ability to enhance the attendee’s learner journey by showcasing speakers, assigning pre-conference work and sharing educational resources, such as pre- or post-event knowledge checks. Want to deliver engaging learning opportunities throughout an event? Simply provide live polling during your desired sessions.
Another way to bolster learning opportunities is through peer-to-peer interaction. Foster meaningful conversations about your programming by giving participants access to networking tools – these may even be provided pre-event with Chime Live.
Provide valuable content before, during and after events
Extending access to conference content is increasing in popularity among meeting professionals. Sharing content pre-event builds anticipation and boosts marketing efforts. Post-event, content can be repackaged to increase monetisation opportunities and reach new audiences. This 365-day approach to participant engagement also encourages communities to form around the conference, which can enhance your influence.
Chime Live gives meeting organisers an effortless way to prep, organise, present and share this information directly to participants’ mobile devices before, during and after the conference. If there are changes to the schedule or speakers, or important updates about the venue, those can be handled in an instant and pushed directly to everyone’s mobile device.
A sustainable way to keep attendees focused on conference content
One of the best perks Chime Live offers is the ability to carefully choreograph conference content to keep attendees focused and engaged during the event. With Chime Live, this process is also more sustainable. To distribute conference materials, an Encore project manager can preload all the paperless content that attendees need on Chime Live. These resources can be available for attendees before, during and/or after the event for easy reference.
Providing resources this way can up the green factor at your meeting or event by eliminating the need for packets of printed materials, like handouts and discussion guides. If you’re managing last-minute changes to attendee resources, these adjustments may be available immediately with the digital tool, rather than you needing to reprint. Distributing content this way also enhances the participant experience by giving them everything they need to connect, network and learn at their fingertips.
Using their own mobile devices, attendees can ask questions during sessions and upvote their favorites. They can also use the device to chat and network with each other. Planners can amplify audience engagement by pushing out interactive polls, Q&As, forums and more at specific times.
Keeping the conference conversation going
Want to give attendees access to conference content after the event? If you’re using the Chime Live event platform, you can keep its library of conference content and videos online and give event participants access to additional educational and networking opportunities.
Get key insights to continuously improve your events
Chime Live’s rich post-event analytics report can augment these strategies by providing essential information about patterns of engagement, the themes and content that most resonated with audience segments, and attendee return on investment (ROI). This data can demonstrate the event’s value to key stakeholders and decision-makers. It also can improve the event’s programing. Knowing what content resonated with audiences can help meeting and event professionals pinpoint future themes and content to develop. Understanding what engages your audience and when they tune out increases the potential for improving future engagement.
If you need support with finding the best way to create experiences with boundless engagement, storytelling, and interactivity for your next event, let’s collaborate and get in touch with us now.
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